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Archive for January, 2009

How secure are you?

Friday, January 30th, 2009
posted by: David McDougal, Support/SEO

When you think about your website, and the security on that site you probably think of the following:

  • Hardware Firewalls
  • Honeypots
  • User Logins
  • SSL (https)

While these are all items that can assist you in securing your site, they all can be for-not if a single crack is opened due to user influence. If you read the eDirectory forums (you do right!), you will recall that we posted a note about passwords. If you have not read the post (click here), it is a good quick reminder on the important, and steps you can take to ensure you have a good solid foundation for user security that compliments the other items you are doing.

Now, I agree that remembering long complicated passwords is difficult. I personally do not like some of the passwords that I use that are 12-13 digits long with capitals, numbers, and letters. For this reason I tend to use a third party software app that plugs into my browser to assist me. There are many options for this, and I encourage you to look around for the option that works best for you. Here are some suggestions on password managers that are tops in their class:

While these programs are not meant to replace using good passwords that you can remember they can be a very helpful option. All of them also have the option of creating the password, and remembering it for you. This (in my opinion) is great, as I end using this option to create 20-30 digit passwords that are so complicated I can barely read them myself. In the end though I am happy that it is that complicated, and I have a tool to remember it.

So, remember that all the security in the world from a server, SSL, firewall etc cannot stop a bad password. Keep them long, keep them complicated, and keep them secure. Your site, and maybe your business depend on it.

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Investing Time and Effort in Marketing Your Site

Thursday, January 29th, 2009


It’s funny how many times I’ve received the question, “Is there a free program that will optimize my site?” Fortunately, most online business owners know that doing search engine optimization (SEO) is an ongoing effort in running a company on the Internet. In fact, making sure that search engines index your site and rank your business high is paramount to having an internet-based company. If you have any hopes to be successful on the world wide web, optimizing your site is a “must-do”.

The ultimate goal of SEO is to satisfy the needs of people who are entering a query into a search engine. If they find you, you stand a decent chance of obtaining traffic. Ideally, you should not only rank higher than your competition, but your site should be on the first page. If you are on page 43 million, for example, you may as well count your business as being invisible.

While there are no SEO secrets or easy tricks in order to gain high ranking, there are several things that you should keep in mind. First, make sure that you have solid content on your site so that your business is deemed to be an expert. Second, you should have a good idea what keywords that your site should have in order to allow searchers find you. Third, you should ensure that you have links from quality sites and, also, have outbound links. When you have these links , it affirms to the search engines that your site has relevancy. Finally, make sure that you budget time to market your site on an ongoing basis. As you learn more about SEO, you will discover that it is, not only, a reiterative process but also that search engines are consistently changing their algorithms. It, therefore, will be up to you to keep on top of this dynamic field as well as keeping ahead of your competition.

While there isn’t a free program that can do SEO for you, fortunately, you can learn more about how to do Internet Marketing from a plethora of books or you can even obtain information from the Internet. Ultimately, you should remember that having an online business requires the same discipline that running any type of business would. You will need to understand your audience, market to them and bring them onto your premise.

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DomainFest 2009

Wednesday, January 28th, 2009
Posted By James Chubb, CEO

I’ll be representing eDirectory at DomainFest in LA Wednesday, Thursday and Friday this week.  If any of you are at the show and want to catch up or talk about a new directory project, shoot me an email at james-dot-chubb-at-eDirectory-dot-com.

edirectory-at-domainfest
It looks to be a good show this year.  A number of our customers are speaking on panels, and of course the official party is at the Playboy mansion.

Check back next week for a run down of the show.

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