April 23rd, 2010
A few days ago, I was reading a pretty interesting article about the circulation, and ad revenue for the New York Times. Granted, the article was a few years old, but what it showed was that those who read The New York Times print issue only comprises 10% of their total audience. Not a huge surprise considering the drastic shift of media from print to online, but things get more interesting …
While 90% of their audience is reading the New York Times online, NYtimes.com advertisers only contributes to 10% of their total revenue.
Wait…what?
Nearly perfectly inverse economics. So the medium in which only 10% of their audience is using to access their content generates 90% of their revenue? So Print isn’t dying?!?!?!? Well… not so fast.
While the preferred method of accessing the content is clearly online, the advertising dollars are slow to follow. This means that there’s a gaping hole of opportunity to hop on all of the advertising revenue that will trickle from print to online. If the shift in ad dollars is anything as drastic as it was for the shift in media itself, it will be more like a flood, not so much a trickle.
One more thing to note: According to Forbes Magazine — 65 Billion Dollars will be shifting from print to online this year. 65 Billion dollars…
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March 25th, 2010
Annandale, Virginia - March 25rd, 2010 - In one of the most anticipated released in past years, Arca Solutions, the developers of eDirectory ,will unleash version 7.4 this Wednesday, March 24th, and will provide its’ users a slew of rich features based on feedback from our clients over the past several months.
eDirectory version 7.4 will provider its’ iPhone app users with a multi-language platform, as well as the ability to handle ratings. Perhaps one of the most notable additions will be a graphical library of 14 new graphical themes to better suit the theme of your online directory including those designed for online magazine publications, medical, law and hotel directories as well as online buyers’ guides. With a new Site Manager (SiteMGR) interface, users will also be able to choose payment gateways, search by promotional code on transaction searches, and much more.
Other features to note are the ability to maintenance mode, as well as new search query options on both the eDirectory results’ page and transaction searches and newly integrated username real time validation on add account forms.
eDirectory is a division of Arca Solutions, Inc, a digital media company headquartered in the Washington, DC metro area
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January 28th, 2010
eDirectory has recently launched version 7.3, and with it come a variety of new interface features based on the feedback by our customers.
The most notable aspect of eDirectory’s release is the iPhone application, and the ability for site owners to now publish their site to over 23 million iPhone users. Another source of search traffic and advertising revenue, coupled with Apple recently capturing their 1 billionth app download makes this feature most appealing to customers, and prospective customers alike.
In an effort to expand site owner’s demographic reach, all sites can now be translated into both Italian and German.While users only saw five levels, or subcategories deep on listings in the system before, they now have this same level of depth in both the events and classifieds section, giving users an arena for more organized and targeted echelon of content. Other notable interface changes include a preview button for each listing template, as well as a new HTML editor with more robust features. On the advertising end of the sitemanager system, owners cna set up global banners, throughout the entire site and aren’t limited to posting them section by section. Additionally, Ad Sense settings now give users the ability to choose whether users ads are only text, only video, or a random selection of both.
Finally, more minor and subtle features include verification pop ups when edits are made on the back end of the system to prevent erroneous corrections , as well as the ability to modify the layout or appearance of invoices sent through the system.
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