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Archive for the ‘Sales & Marketing Roundtable’ Category

Reminder: SEO Crash Course Webinar tomorrow at 10:00AM

A quick reminder that we’ll be conducting a complimentary SEO Crash Course webinar tomorrow, October 10th at 10:00AM EST. Some things we’ll cover in the webinar -What is SEO? -A brief History of SEO -Black Hat SEO -First steps to Optimizing -It’s All About the Keywords -On

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New Webinar Dates Posted

Check out the list of new webinar dates posted in the ‘resources’ section of our website. A quick synopsis on each of the upcoming presentations How to Steer Your Site to Success – an overview on steps to making your site have better potential for success. These

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A Case for Calculated Image Name Optimization

I work with dozens of clients on their sites, from marketing, to SEO, sales and package creation. I was looking over the Google Webmaster Tools account for a client that’s running a local search site. They get about 20,000 impressions a month and for a niche concentrated

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Top 5 Ways to Jumpstart Your Directory’s Search Traffic Today

1.) It’s all about the listings. While it may be a bit difficult to generate traffic from long tail search terms via business listings, they will eventually be what bring people to your site, what keeps them on your site and what will bring them back in

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What’s Buzzing in the World of Online Directories – Top 5 Types of Directories

One of the best parts of my job is seeing the creativity people bring into our software. The ideas entrepreneurs and businesses have to run sites that user our software are sometimes nothing short of mind blowing. From some of the biggest publishers in the world, to

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Case Study – American Ceramic Society’s Implementation of eDirectory to Increase Member Engagement

It’s not too often we have the opportunity to talk about the work we do with non profits and member-based organizations. When you think of online directories and the implementation of eDirectory, you often think of local search sites, buyer’s guides, yellow page sites, dining guides or

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New Webinar, Training and Roundtable Dates Announced

We just posted a bunch of dates for webinars we have coming up in the next four to six weeks. Training – Free One hour group training on how to use the software. Great for new clients or those users that haven’t had a great deal of

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How to Price Listings, Banners & More

We received an interesting question inquiring as to the best way to price a listing. The poster expressed that there should be several components taken into consideration when considering how to price a sponsored listing, such as: First, let me voice that there is no one correct way to price

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Where have all the advertising dollars gone?

A few days ago, I was reading a pretty interesting article about the circulation, and ad revenue for the New York Times.  Granted, the article was a few years old, but what it showed was that those who read The New York Times print issue only comprises

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eDirectory 7.0.15 now Live

The latest version of the leading online directory software solution is now live.  From improved site manager features to expanded social bookmarking settings, eDirectory’s latest version reflects feedback from our clients over the last several months.  Here is a list of the more notable changes: PS.: If you’re

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