FAQs

What exactly is SEO?

SEO (Search Engine Optimization) is the process of Search engine optimization (SEO) is the process of increasing traffic to your site by examining and changing factors in and outside of your website, which in turn influences search results rankings.

Why should I perform SEO on my site?

It’s important to optimize your site to increase your search traffic rankings. While your site content may be relevant to what people are searching for, it doesn’t necessarily mean that search engines will recognize that relevance.

Do all Search Engines Rank the same way?

While many search engines weigh on and off site content similarly, each search engine has slightly different nuances.

Why do your services require a 6 month commitment?

Unforutunately, many optimization changes made to a site won’t make a significant impact until several months thereafter. Because SEO is such an intricate practice, and to be done successfully, we need to have a concrete understanding of your business and industry, a 6 month commitment provides the best level of service possible. Many other companies require 1-2 year commitments, and while many of our clients will extend their partnership with us past 6 months, we provide flexibility in the duration of your term working with us.

Do you guarantee any results in the work that you do?

While every one of our clients have seen an increase in search traffic through our services, we do not make any guarantees as to the increase in search traffic, or search engine rankings. SEO is a very intricate practice and the rules are constantly changing as search engine algorithms are modified, leaving many factors out of the control of any SEO analyst. Any SEO company that ensures a guarantee in search traffic or search engine rankings should be evaluated with skepticism, as doing so is not ethically sound in the industry.

What does the 6 month process entail? How much interaction will we have?

From the first call to the last week of service, our SEO service offers a highly collaborative partnership. We will educate you on using SEO Tools (Analytics, Webmasters, etc) as well as the basic concepts of optimizing a site. We will work to understand your business, your competitors and the industry you work in to best position your site for optimal search traffic.