Optimizing Your Site Using Meta Tags

Adding Meta tags is proven to be an effective way of optimizing a site. We do not want to mislead you that these Meta tags would bring your directory to the number one spot in the search engine results. They are just a tool that will help improve your standings in search engines. Use them with other search engine optimization (SEO) strategies to garner more page views.

A Meta tag is a hidden tag that lives in the <head> of an HTML document. It is used to supply additional information about the HTML document. To view a sample Meta tag code, right-click on any page of the directory front, and select View Source or View Page Source option. After doing this, the source code (image shown below) will be automatically opened in an editor.

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Meta tags that are specifically designed to improve a site’s standing in search engines are the following:

<meta name=”description” content=”Dev Custom work Area”>

Use this tag to describe what your page is about. Engines that use it will supply the content of this tag when displaying a list of links.

<meta name=”keywords” content=”Dev Custom work Area”>

Use this tag to help search engines to categorize your site, and to allow people to find your pages more quickly.

What’s good about the eDirectory application is that it provides the interface where you can just input the content values (e.g., Dev Custom work Area). Once these values are submitted, the Meta tag code like what you see on the example above automatically changes.

The web pages that could be optimized directly in the directory application include the main pages (e.g., Listing Home, Event Home, etc), the category, the location and the item pages. The optimization procedures can be performed on the Site Manager account’s SEO Center, a white-hat method designed to make the SEO efforts easier without having to go into the actual software code.

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Category page is the one you see when you are browsing by category in the directory front, while location page appears when you are browsing by location.

Another important thing to remember in optimizing is that most search engines look at the page title. Be sure to always have a relevant <title> on your pages (shown also in the image above). This will improve your ranking more than just Meta tags alone. Title appears on the top of the browser and window as shown below:

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To optimize a main page, do the following:

  1. In the left navigation panel, click on the SEO Center menu. After doing this, a page will appear like the one shown below:

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  2. Click on the link that appears in the Homepage Optimization area. After doing this, a page will appear like the one shown below:

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  3. Click on any sub-menus on the top of this page (e.g., General, Listing, etc.)
  4. Select the page that you want to optimize by clicking on the Page Name or the seo icon. After doing this, a form will appear like the one shown below:

    OPTIMIZING_YOUR_HOMEPAGE_img5

  5. In the Title box, type the text that you want to appear on top of the browser or window where the page is opened.
  6. In the Description and Keyword boxes, provide the content values for the Meta tags that will be embedded in the page. Description can be in a sentence or paragraph form, while Keywords are commonly a set of words separated by comma.

    DOCUMENTATION_CONVENTIONS_img1We advise you to have the Title, Description, and Keyword available in all enabled languages in your directory so if you change your default site language, they will also change in accordance with the language.

  7. Click on the Save button.


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To optimize a category page, do the following:

  1. In the left navigation panel, click on the SEO Center menu.
  2. Click on the link that appears in the Category Optimization area. After doing this, a page will appear like the one shown below:

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  3. Click on any sub-menus on the top of this page (e.g., Listing Categories, Event Categories, etc.)
  4. Select the category that you want to optimize by clicking on the Category Title or the seo icon.
  5. In the SEO Center area (image shown below), do the following:

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    1. In the Friendly Title box, type the text that you want to appear in the browser as the category’s friendly URL. Friendly URL is the feature available in eDirectory which allows Site Manager and Members to create search engine URLs.

      DOCUMENTATION_CONVENTIONS_img3The Category “Computer” with Friendly Title “computers_for_sale” will be available through the URL: http://demodirectory.com/listing/guide/computers_for_sale; and its Sub-category “Software Development” will be available through the URL: http://demodirectory.com /listing/guide/computers_for_sale /software-development.

    2. In the Meta Description and Meta Keyword boxes, provide the content values for the Meta tags that will be embedded in the category page. Meta Description can be in a sentence or paragraph form, while Meta Keywords are commonly a set of words separated by comma.
  6. We advise you to have the Friendly Title, Description, and Keyword available in all enabled languages in your directory so if you change your default site language, the title and the content values for the Meta tags will also change in accordance with the language. To do this, go to the Language area (image shown below) and do the following:

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    1. Select the language by checking the option (e.g. Portuguese, Espanol, and Francais).
    2. Provide the information being asked in the Friendly Title, Description, and Keywords boxes as what you did previously in Step 5. (For now, ignore the Title and Keywords for the search boxes found also in the page.)

      DOCUMENTATION_CONVENTIONS_img1Selecting a language in this area does not mean changing the default site language. It just means you are making the SEO information available in the selected language.

  7. Click on the Submit button.


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To optimize a location page, do the following:

  1. In the left navigation panel, click on the SEO Center menu.
  2. Click on the link that appears in the Location Optimization area. After doing this, a page will appear like the one shown below:

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  3. Click on any sub-menus on the top of this page (e.g., Countries, States, etc.)
  4. Select the location that you want to optimize.
  5. Click on the Edit button.
  6. In the SEO Center area (image shown below), do the following:

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    1. In the Friendly Title box, type the text that you want to appear in the browser as the location’s friendly URL. Friendly URL is the feature available in eDirectory which allows Site Manager and Members to create search engine URLs.

      DOCUMENTATION_CONVENTIONS_img3The Location “United States” with Friendly Title “united-states” will be available through the URL: http://demodirectory.com/listing/location/united-states; and its State “California” will be available through the URL: http://demodirectory.com/listing/location/united-states/california.

    2. In the Meta Description and Meta Keyword boxes, provide the content values for the Meta tags that will be embedded in the location page. Meta Description can be in a sentence or paragraph form, while Meta Keywords are commonly a set of words separated by comma.
    3. Click on the Update button.


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To optimize an item page, do the following:

  1. In the left navigation panel, click on the SEO Center menu.
  2. Click on any link under Item Optimization area. After doing this, a page will appear like the one shown below:

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    The page varies depending on the link you select.

  3. Select the item that you want to optimize by clicking on the seo icon. After doing this, a form will appear like the one shown below:

    OPTIMIZING_YOUR_HOMEPAGE_img14

  4. In the Page Name box (under Friendly URL), type the text that you want to appear in the browser as the item’ friendly URL. Friendly URL is the feature available in eDirectory which allows Site Manager and Members to create search engine URLs.

    DOCUMENTATION_CONVENTIONS_img3The Item “John Auto Repair” with Friendly URL “john-auto-repair” will be available through the URL: http://demodirectory.com/listing/john-auto-repair.html.

  5. In the SEO Description and SEO Keywords areas, provide the content values for the Meta tags that will be embedded in the item’s page. Meta Description can be in a sentence or paragraph form, while Meta Keywords are commonly a set of words separated by comma.

    DOCUMENTATION_CONVENTIONS_img1We advise you to have the SEO Description and SEO Keywords available in all enabled languages in your directory so if you change your default site language, they will also change in accordance with the language.

  6. Click on the Submit button.


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Why You Need To Optimize Your Site, Submitting Your Site To Search Engines

Submitting Your Site To Search Engines

Basically, the search engines read web sites or pages that have been submitted to it via a submission form, or those that have been linked from other submitted sites. They do it by the help of automated agents called robots or spiders. These agents follow links to travel from URL to URL. When they visit a web site, they collect data from every page and store them in the search engine’s database. Later, when a user enters a search query in a search engine, the search engine scans the database for pages that provide the best match.

Search engines differ in the algorithm or set of rules that they use in determining the relevancy of search queries. That is why the same search on different search engines often produces different results. The algorithms are considered to be top secret. No one really knows all of the algorithms. However, all major search engines follow some common set of rules.

Search engines are supposed to be able to find all the sites on the Internet. However, since new sites are being added daily, it’s risky to assume that the robots they use will find you. Speed up the process by submitting your site to the search engines.

To submit your site, you must sign in to different webmaster tools used by search engines. Assuming that you’re done submitting your site in a webmaster tool, the tool will provide a Meta tag content code that you need to embed in the homepage of your site. You do not need to open any files because the eDirectory application provides an interface in the Site Manager account where you can just put the Meta tag content code. After entering the code, you will be asked to authenticate the site using again the webmaster tool. This whole process is called search engine verification. The eDirectory application supports search engine verification for Google, Yahoo, and Live.

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To acquire the Meta tag content code, do the following:


For Google

  1. Begin by signing in to Google’s Webmaster Tools. If you do not have a Gmail account yet, click on the Create an account now link in that same page. After signing in, a page will appear like the one shown below:

    SUBMITTING_YOUR_SITE_TO_SEARCH_ENGINES_img1

  2. Click on the Add a site button, and type your site URL on the box provided. Then, click on the Continue button.
  3. A page will appear like the one shown below:

    SUBMITTING_YOUR_SITE_TO_SEARCH_ENGINES_img2

    Get the Meta tag generated in this page. We advise you to copy it in any editor (e.g. Notepad) for later use.

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    Please do not sign out nor close the window where you are currently located. You will be asked to go back here later.


For Yahoo

  1. Sign in to Yahoo’s Site Explorer. If you do not have a Yahoo mail account yet, click on the Sign up link in that same page. After signing in, a page will appear like the one shown below:

    SUBMITTING_YOUR_SITE_TO_SEARCH_ENGINES_img3

  2. In the My Sites box, type your site URL. Then, click on the Add My Site button.
  3. In the Status column, click on the circle icon of the corresponding site that you have added.
  4. A page will appear like the one shown below:In this page, do the following:

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    1. Click on the By adding a META tag to my homepage option.
    2. Get the Meta tag generated in this same page. We advise you to copy it into any editor (e.g. Notepad) for later use.

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      Please do not sign out nor close the window where you are currently at. You will be asked to go back here later.


For Live

  1. Sign in to Bing’s Webmaster Center. If you do not have a Live or Hotmail account yet, click on the Sign up button in that same page. After signing in, a page will appear like the one shown below:

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  2. In the Web Address box, type your site URL.
  3. Click on the Submit button.
  4. A page will appear like the one shown below:

    SUBMITTING_YOUR_SITE_TO_SEARCH_ENGINES_img6

    Get the Meta tag generated in this page. We advise you to copy it in any editor (e.g. Notepad) for later use.

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    Please do not sign out nor close the window where you are currently located. You will be asked to go back here later.


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To embed the Meta tag content code in the homepage of your directory site, do the following:

  1. Sign in to your Site Manager account and click on the SEO Center menu on the left navigation panel. After doing this, a page will appear like the one shown below:

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  2. Click on the link that appears in the Search Engine Verification area. After doing this, a page will appear like the one shown below:

    SUBMITTING_YOUR_SITE_TO_SEARCH_ENGINES_img8

  3. In the Google, Yahoo, and Live metatag boxes, put the meta tag codes that you acquired earlier.
  4. Click on the Submit button.


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To authenticate the site you added, do the following:


For Google

  1. Go back to the browser or window where Google’s Webmaster Tools is located. If you have closed it already, just sign in again and look for the page shown below:

    SUBMITTING_YOUR_SITE_TO_SEARCH_ENGINES_img2

  2. Click on the Verify button.


For Yahoo

  1. Go back to the browser or window where the Yahoo’s Site Explorer is located. If you have closed it already, just sign in again and look for the page shown below:

    SUBMITTING_YOUR_SITE_TO_SEARCH_ENGINES_img10

  2. Click on the Ready to Authenticate button.


For Live

  1. Go back to the browser or window where the Bing’s Webmaster Center is located. If you have closed it already, just sign in again and look for the page shown below:

    SUBMITTING_YOUR_SITE_TO_SEARCH_ENGINES_img11

  2. Click on the Return To Site List button. After doing this, a form will appear like the one shown below:

    SUBMITTING_YOUR_SITE_TO_SEARCH_ENGINES_img12

  3. Click on the Web Address that you want to authenticate.

    DOCUMENTATION_CONVENTIONS_img1The period of listing and authentication of search engines varies. Most sites get authenticated and listed within 4 – 6 weeks. The reality is that most search engines are backlogged and slow to get listings added to their databases. Do not be surprised if you experience waiting much longer than this.


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Why You Need To Optimize Your Site, Optimizing Your Site Using Meta Tags

Why You Need To Optimize Your Site

Search Engine Optimization (SEO in short) is a process of optimizing web pages or even a whole site for the purpose of making them search-engine friendly. A search engine is a program that searches for sites based on the words that you supply as search terms. Examples are Google, Yahoo, MSN, Ask Jeeves, etc. It is very important to consider how these search engines sort through the millions of pages they know to give the information seekers the sites that match their subject. Why? Because your site is affected! You should understand that these search results are not arranged randomly. They are ranked in order of what is the most relevant to the search. If you do not optimize your site now, you might be surprised later on to see how your site appears in the search results when a subject related to your site is searched. Even the easiest to use and most attractive websites will get few hits if they are not optimized for search engines.

You might be wondering why you as Site Manager (or Member) need to deal with these search engines. The answer is simple. Customers look for services, products or information on the internet. Assuming that they do not know a specific URL, they do the search through the help of different search engines. Normally, they click on a link on the first page of search results. If your business is showing up on the second, third or fifth page of search results, potential customers will never find you on the internet. Think of it this way: There are thousands of websites with the same product or services as yours. You cannot wait for your site to be buried deep in the search results where visibility is minimal.

SEO is considered to be one of the most effective web marketing strategies. Just imagine your site or webpage link being on top of the search results, and how this could benefit your business – more customers buying the Members’ items, more Members signing up in the site and more revenue generated. Do not waste this chance of promoting your products, services and the whole directory site. Do the procedures that we lay out for you, and see how your search ranking improves.