Arca Solutions Launches New Search Optimization (SEO) Services With Customer-Oriented Focus

Washington, D.C. - June 30, 2008 - Arca Solutions, a leading web-based directory provider for online media companies, announced today that Mina Rath has been named Vice President, Marketing. She brings extensive knowledge of Marketing and Product Management within the high tech industry. In her new position, she will be responsible for helping guide the company's overall marketing strategy.

"I have had the pleasure of working with some very successful companies in the area and recognized in Arca Solutions the vision, quality and energy that make a market leader," Rath said. "Arca Solutions has created innovative products which have translated into excellent business results. I'm looking forward to working with this talented team to help build a world-class software company that is recognized instantly within the internet community."

Rath joins the Marketing department after doing several years of consulting with Booz Allen and Hamilton. Prior to this, she led the Product Management team for Network Solutions where she played a key role in the development of new products in the Registry division. She holds a Bachelor of Arts degree in Marketing from Virginia Tech and an M.B.A. from James Madison University.

With customers in over 30 countries, Arca Solutions offers software solutions and services primarily targeting customers with online directory requirements. Based in Washington, D.C., Arca Solutions brings a deep expertise in software consulting, online directory software and customizable IT solutions.

eDirectory is a division of Arca Solutions, Inc, a digital media company headquartered in the Washington, DC metro area.