eDirectory to Attend SMX East

Annandale, Virginia – September 30th, 2009 - eDirectory, the online directory software solution, will be both exhibiting their products and services, as well as giving a theater presentation at Search Marketing Expo (SMX) East in New York City on October 5th & 6th.

SMX, the search engine conference from Third Door Media, covers topics around search marketing such as SEO, paid search advertising, local & mobile search, social media and more. With a platform designed to maximize advertising revenue, coupled with new features that help drive search traffic to its users directories, eDirectory will exhibiting their newest version, 7.0.15.

In addition to their presence on the show floor, eDirectory, among several other companies such as Bing, will be making a theater presentation On Tuesday, October 5th at 12:20PM EST. The presentation, entitled “Implementing an Online Directory: Strategies for Increasing Search Traffic” will be presented by eDirectory CEO, James Chubb.

“We are very excited to be a part of the SMX Expo, ” said James Chubb, “It’s a must attend event for internet marketing professionals, and we look forward to sharing traffic building strategies and customer success stories,” he added.

eDirectory will be promoting its most recent release which includes social media integration, advanced search features, and integration with Amazon Simple Pay. To learn more about eDirectory, go to eDirectory.com or visit us at booth #328 at SMX East, October 5th and 6th.

eDirectory is a division of Arca Solutions, Inc, a digital media company headquartered in the Washington, DC metro area.

eDirectory at SMX East

eDirectory will be attending Search Marketing Expo (SMX) East on October 5th & 6th.  In addition to exhibiting alongside of companies like Bing, at&t, iContact and others, eDirectory will be giving a theater presentation on Tuesday, October 6th.  The session, entitled “Implementing an Online Directory: Strategies for Increasing Search Traffic,” will be presented by eDirectory’s CEO, James Chubb.   If you’re attending the show, be sure to visit us at booth #328 to learn more about our products and services.

Visit eDirectory at SES San Jose, California Aug 11th & 12th

If you are on the west coast, come visit us at Search Engine Stratagies Expo in San Jose.    The eDirectory booth is #422.   Passes to the exhibition hall are free if ordered in advance, and just $50 at the door.   The conference program should be good as well, and you can find more details here: http://www.searchenginestrategies.com/sanjose.   If you are interested in signing up for the full conference, contact Owen Zhu at owen . zhu @eDirectory dot com to get the eDirectory discount on registration.  Also send Owen a note if you would like to set a time to discuss a project with a project manager.

We look forward to meeting you in person!

It’s Great to be Trendy

The head of Women in Technology , a 14 year old D.C. organization, invited me to speak about about Arca Solutions’ product and services.   The thing that really struck me once I got to the event was how hard the economic conditions have hit our area – a city which is usually resilient against tough times.  Many people there had lost their jobs from heavy hitters such as AT&T, Sprint-Nextel and Microsoft.

While the second speaker was in front of the audience, I quickly thought about how to add to my talk how there were 20% more jobs last year than there was in 2007 in the SEO industry.  I decided that the latter half of my talk should focus on having the ability to reinvent yourself  when the job market is weak.

I went in front of the audience and highlighted the fact that there are jobs out there that are recession-proof – specifically Search Engine Optimization.  For those with Web Design experience, learning how to optimize a site can open up their market.  Also, for the people with a Marketing background, they can enter a different field where they work with web developers to create the right content, links and tags in order to foster increased revenue.

I was surprised at how many people wanted to learn more and asked how to get in touch with me after the presentation.  One woman who had been thinking about migrating into the crowded Project Management field mentioned that this may be something else for her to think about.  The bad news is that 2009 is going to be a tough year; the good news could be that you come out on the other end of it with a brand new profession.