Annandale, Virginia – April 12th, 2010 – James Chubb is scheduled to speak on the local directories panel about strategies to capitalize on Local Search at the GeoDomain Expo April 28th – April 30th, 2010.
Associated Cities, who hosts the show, has selected New Orleans as its location after the show’s success in San Diego last year. GEODOMAIN EXPO 2010 will coincide with the 40th Annual New Orleans Jazz & Heritage Festival. eDirectory, the market’s leading solution for developing local search sites, will also be exhibiting its latest software release and new iPhone application.
“The Associated Cities show is a great place to get the pulse of the industry.” said James Chubb, “With so many new ideas emerging, I expect this show to be a focal point for companies seeking to capitalize on local search for many years to come.” he added.
The show provides the opportunity for industry leaders to share best practices, learn about new trends, meet vendors in the business and network with those who have a stake in local and geo search. The two day show will include speakers and panels related to the business of operating sites, as well as social and networking events, a trade show and opportunities to purchase and invest in geodomain properties.
eDirectory is a division of Arca Solutions, Inc, a digital media company headquartered in the Washington, DC metro area.
This week, I was invited to an NVTC event in McLean, VA where Michael Dell was speaking. It was interesting to hear that in 1983, while he was a freshman, he noticed an opportunity to sell computers for less. He saw that when you bought a PC for $3,000, there were about $600 worth of parts in it. During college, he operated a business out of college dorm room had had people bring him their computers and he would put in some memory or a disk drive . By doing this inexpensively and giving customers exactly what they needed, he made close to $25,000 a month. Dell continued to sell directly to customers with his own company soon afterward and quickly made $6 million.
This background is fascinating given that Dell Computers is now on its way to becoming a $60 billion dollar company. A few things struck me aboutMichael Dell. He, obviously, had a tremendous amount of dedication to his vision. Despite all of the economic fluctuations, major changes in technology and a savvy yet ever-changing landscape of shoppers, he thrived due to his ability to adapt.
As more and more entrepreneurs create online businesses, It is good to keep in mind that if you understand your customer’s needs and remain committed to your company, you have a chance at being successful too.
A little over 5 years ago I rented a small office, hired 2 young developers and opened for business. The idea was simple – software and services for digital media. Back in 2003 the dot com bubble had burst, but the Internet was still growing rapidly, and then as today, grand opportunities seemed abundant despite the economic uncertainty.
Fast forward to 2009- our company has grown quite a bit. We closed last year with 51 full-time employees in our two offices, and a wide range of customers from publicly traded media companies, to decades old (but surprisingly modern) family owned publishers, to the T-shirt guy in his home-office getting the next “it” site off the ground. eDirectory, our flagship product, is now used to power more than a thousand online directories, guides and yellow page websites. As print industry revenue is collapsing, publishers must remember they are in the media business and the demand for content is increasing with all the new outlets, not decreasing. For all-digital startups, this rapid change in landscape marks a unique opportunity.
During our year end review there was a constant standout– we need to share our knowledge to make our customers more successful. With this in mind we cornered off a small space on eDirectory to launch the eDirectory blog.
We intend to post one or two times a week with success stories, monetization strategies, product announcements, and maybe the occasionally anecdote to keep it engaging- I’ll try to push the one about getting robbed in Rio past editorial.
Stay tuned, and please post your comments – we intend for this to be a forum for your success online.