eDirectory CEO James Chubb to Speak at GEODOMAIN EXPO in New Orleans

Annandale, Virginia – April 12th, 2010 – James Chubb is scheduled to speak on the local directories panel about strategies to capitalize on Local Search at the GeoDomain Expo April 28th – April 30th, 2010.

Associated Cities, who hosts the show, has selected New Orleans as its location after the show’s success in San Diego last year. GEODOMAIN EXPO 2010 will coincide with the 40th Annual New Orleans Jazz & Heritage Festival. eDirectory, the market’s leading solution for developing local search sites, will also be exhibiting its latest software release and new iPhone application.

“The Associated Cities show is a great place to get the pulse of the industry.” said James Chubb, “With so many new ideas emerging, I expect this show to be a focal point for companies seeking to capitalize on local search for many years to come.” he added.

The show provides the opportunity for industry leaders to share best practices, learn about new trends, meet vendors in the business and network with those who have a stake in local and geo search. The two day show will include speakers and panels related to the business of operating sites, as well as social and networking events, a trade show and opportunities to purchase and invest in geodomain properties.

eDirectory is a division of Arca Solutions, Inc, a digital media company headquartered in the Washington, DC metro area.

Where have all the advertising dollars gone?

A few days ago, I was reading a pretty interesting article about the circulation, and ad revenue for the New York Times.  Granted, the article was a few years old, but what it showed was that those who read The New York Times print issue only comprises 10% of their total audience.  Not a huge surprise considering the drastic shift of media from print to online, but things get more interesting …

While 90% of their audience is reading the New York Times online, NYtimes.com advertisers only contributes to 10% of their total revenue.


Nearly perfectly inverse economics.  So the medium in which only 10% of their audience is using to access their content generates 90% of their revenue?  So Print isn’t dying?!?!?!?  Well… not so fast.

While the preferred method of accessing the content is clearly online, the advertising dollars are slow to follow.  This means that there’s a gaping hole of opportunity to hop on all of the advertising revenue that will trickle from print to online.  If the shift in ad dollars is anything as drastic as it was for the shift in media itself, it will be more like a flood, not so much a trickle.

One more thing to note:  According to Forbes Magazine — 65 Billion Dollars will be shifting from print to online this year.  65 Billion dollars…