How to create a directory website

How to create a directory website: essential tips to launch a successful directory

how-to-create-a-directory-website

  1. Choose the type of directory you will launch.
  2. Choose the technology partner for your directory software
  3. Define your Top Level and Sub-Level Categories
  4. Create your Membership Levels or Pricing Plan options
  5. Create or import your first listings
  6. Create quality content
  7. Optimize and publicize 
  8. Include new features

1. Choose the type of directory you will launch.

The great thing is, a directory website can be launched for almost any industry or purpose with an opportunity for members to add all kinds of great content like videos, articles, special deals, and photo galleries. There are several types of online directories that you can choose to create. The most common ones are local business directories, professional service provider directories, and membership directories or association websites. To make it easier, you can start in the area that you have the most experience in or the location where you are residing. For example, if your city does not have a strong local business or tourism guide, you have a good opportunity to create an online community that generates recurring revenue. If you are a special service provider, you can create a directory for your industry, starting with you and your colleagues and ultimately making some money from your competitors while featuring your business at the same time. Or perhaps choose an interest or topic that you are passionate about and create a national or international directory website or membership community around that. There’s room for a lot of innovation with the online directory business plan.

2. Choose the technology partner for your directory software

There are several different approaches here. You can, for example, hire a developer and a web designer to build your own directory script, yet the chances are they will most likely use an inexpensive off-the-shelf product that they charge you a lot of money to maintain. Worse yet, they disappear or get a bigger job and you’re left behind with a directory solution you can’t use. Another approach is that can go with a low-cost high-maintenance option like a WordPress directory theme and WordPress directory plug-in. They still require you have someone with technical knowledge on your payroll to maintain. Also, the difficulty to build a directory with WordPress is that WordPress was not built for directories, it was made for publishing blogs, so you’ll have to invest a lot of time patching various components together and it is not best-suited to scale for a powerful directory solution. With eDirectory you can create your professional directory website quickly and easily. The monthly plans make it affordable to start quickly with all the essential features for a successful directory website right where you need them so you can focus on the directory business plan rather than back-end maintenance.

3. Define your Top Level and Sub-Level Categories

A directory website is really just a large amount of information (business listings or member profiles) that is highly organized for visitors to search, browse, and connect. With top-levels and perhaps various sub-levels of categories for visitors to search through, online directory websites allow users to find what they are looking for quickly and easily. If you need general business categories, eDirectory will provide them free of charge. You can also add them manually. 25 top-level categories with an average 10 sub-levels for each is generally sufficient, yet with eDirectory you can go down to 5 sub-sub levels for a very granular search experience. Your members or business listing owners can also be charged to appear in more categories, which in essence creates more visibility and this impressions and conversion. This is another great way to build a “ladder” with your pricing levels to encourage the sales of your most premium membership level, by limiting the number of categories your directory website listing owners will appear in.

4. Create your Membership Levels or Pricing Plan options

Early on the name of the game is to get people joining your online community website, so a Free membership level is highly recommended. Free members add a ton of value early on as they will contribute content (although limited), provide invaluable feedback, share their listing to their social media, and may upgrade to a paid listing down the road if you really give them some quality attention from the beginning. With setting up the remainder of your pricing levels, make sure to have the top level get everything under the sun to really encourage purchase, even do some promotional discounts on the first 100 paid sign-ups with 20-50% off, perhaps even free banner ads for a month or two. With the pricing level(s) in the middle, make sure they get enough to warrant the price they’re paying for yet to limit or restrict the most valuable directory website features, so maybe they can only add 1 special “deal” to your deals engine for example. Do some testing knowing that nothing is set in stone and that you can adapt your directory website pricing and update your directory business plan as you learn and grow.

5. Create or import your first listings

If you have a list of business or members to import, that’s great! With the eDirectory.com directory solution all you need to do is use the import template and you’re ready to go. You can also add a few listings manually for businesses or members you hope will join. Start including several listings and gradually add more. You can start with a goal to include, for example, 10 listings per day. Once members join, encourage them to share their listings to social media to gain more visibility to your directory website. As your online community starts to grow and get noticed by people, they will come to you and create their own listings by themselves. Until you reach that point, you need to assert by yourself or hire someone to do it for you, if you plan to scrape a few public sites for example. In this other blog post, we shared a few other marketing ideas as well.

6. Create quality content

Publishing and curating high-quality content is an important factor to bring new and qualified visitors to your site. If you have a local directory, talk about what makes that local directory business unique and highlight its qualities. Think about what type of content would be useful to your readers and write it down, schedule based on priority, and get started with a content-creation schedule for your directory website that you are comfortable with, like 1-2 hours per week for example. You can also invite and encourage contributors and members to add content to your online community website. If you have an online directory website for specialized dentists for example, they usually will be happy to contribute valuable content to your directory solution so they can start to be seen as authority on that subject, showcase their practice, and help visitors get to know them a bit better before making the connection; all of which helps bring them more views and traffic.

7. Optimize and publicize

Once you start the process of quality content and attracting target customers, keep it going by consistently asking yourself these questions:

* How can I make my directory website so appealing that members will visit and want to join my online community and contribute content as a paying member? Take the lead!  Build a directory website you would want to join.  With our easy directory software at eDirectory, you can get started right away on adding all kinds of great content like blog posts, articles, industry or local events, even classified ads that can be used for all kinds of purposes like jobs, business opportunities, and even products to be showcased on your directory website.  

* How can I make sure that the listings have enough depth to ensure a high utilization for directory website visitors? Listings with just title and phone number are less attractive and useful than listings with photos, videos, maps, deals, classifieds, and descriptions. Invite every new member to create content, talk about their mission/vision, and share a video about themselves and what they do.

* How can I monetize my directory? Online directory websites have many ways of generating revenue, which really adds to your directory business plan. The model is so successful because once you have a large captive audience, it creates many more opportunities to generate revenue like with membership dues every month or year, leads you sell to your members, affiliate links to other ecommerce products or services, banner ads you sell to publishers and members, sponsored social media posts, donations, and you can also connect a storefront to your online directory website with the new eDirectory Storefront MOD.

* What type of content will bring more visitors? There are always opportunities for content creation with a potential to bring a lot of visitors to your website. Find out who the other players in your industry are as far as direct and indirect competitors, complimentary service providers, industry publications, forums, portals, and even social media groups. Get inspired by what works well for others and even what may NOT work well for your brand or community (sometimes it makes things a lot easier to get started when you at least know what to focus on).

 

8. Include new features

Treat every new member and newsletter subscriber early on as GOLD! Ask them what they’d like to see available to them on your site as far as any new features or functionalities. Try to truly identify what your niche can be with this as well. You will learn this by making an effort to connect and ask questions. You may be surprised by what you learn and it could create new opportunities for your online directory website. As you start to grow the directory website builder in you, you might find it useful to add a Community Forum, or integrate with services like Infusionsoft or Salesforce, or perhaps connect an eDirectory storefront in the MOD Store. All these services can provide the perfect environment for grow your business.

These are a few tips to help you to create a directory website. Contact us if you have any question and we will make sure you have a dedicated account executive to answer all your important questions before getting started.

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More Income: offer multiple Ads and Classifieds to your listings

More Income: offer multiple Ads and Classifieds to your listings

Increase your income by offering multiple banner advertisements or adding classified ads to your listing levels and plans creating high value plans for your members. This is a great way to upsell premium plans that includes these additional opportunities for members to maximize exposure and branding across your website. (now available in v 11.1)

Revenue-Generating Online Directories

Banner Ads

When getting started with a new website, publishers can use the banner ad space to place affiliate links, sell your own products/services or add google Adsense to generate revenue. Website publishers can also sell banner ads at 80% off to get started, upgrade members for free so they can add offers which will allow you to then charge them for leads. eDirectory has all the banner tools that you’ll need to turn a profit from your advertisers.

By allowing your best customers to take advantage of the opportunity to proudly fly their banner ad atop the category they best represent, adds credibility and brand exposure reserved for premium members. This will quickly prompt your member’s competitors to also want to gain access to premium real estate on your website and sign up for paid advertising.

Displayed banners ads can be created to link to outside URLs such as your member’s website or link to internal listings, deals, classifieds or events in the directory website. eDirectory’s built in banner ad manager makes it super easy to upload banner ad images, manage and track click-through traffic. Banners can be images, flash, or even script from a third-party banner system.

Classified Ads

Another awesome built-in tool is the Classified Ad module. This allows members to advertise jobs, show items for sale or customize the Classifieds Module to display whatever is best for your community and includes descriptions, photos, pricing and contact information. Whether it’s advertisements or sales, it’s a one-stop shop for getting your Classifieds on your directory. Let your site customers sell anything they wish in the an expertly categorized, well-organized, and beautifully presented Classifieds section

A link to the classified ad will also be displayed in the member’s listings, same goes for the classified listing linking back to the member’s.

By offering these additional ads it’s not only beneficial for your members, but also helps site publishers to further populate their website with quality content.

Creating The Plans

Offer at least three and up to four plans displaying tiered pricing plans that are easy to compare and the pricing page that is easy to understand. Create a perceived appearance that by upgrading to a premium plan that includes banner and classified ads, they are able to receive far more value for their advertising dollar.

Creating listings and levels is easy in the eDirectory site manager dashboard which allows up to 4 listing levels and will display what is included (and what is not) great for displaying that all important comparison chart.

directory website advertisingCreate packages and promo codes to further customize your plans and pricing with value-add incentives.

So get started adding multiple banner ad and classifieds with your listings and start and watch your website start to rapidly develop into a thriving community.

(Stripe) How to get new Members Offering Trials

Stripe – How to get new Members Offering Trials

Stripe is one of the most powerful payment processors on the planet and was added as a payment gateway option for our global user base during the newest v11.1 release. What clients love about Stripe is that it processes payments in over 100 different currencies, allows our clients to manage all of their own finances within the site manager, and also provides for free trials… which are a great marketing tool for growing your online community.

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Once you have set up your Stripe account in the eDirectory dashboard, you will be able to set up your free trial options in your levels and plans. Set number of days, weeks or months under free trial giving members enough time to use the system, and begin to reap the benefits of becoming a member of your community.

But I want to monetize my site. Why would I want to offer free trials?

By offering free trials – this helps to quickly populate your new directory website with member listings and content. A more populated website with quality content will help build credibility, add value and begin to drive traffic to your site. By populating your site with useful information and displaying an active, popular website, this will help to boost user engagement which naturally leads to paid membership subscriptions and website monetization opportunities.

Once your site becomes established, you can then begin to monetize (link to monetizing your website blog) your website and reap the sweet rewards of your investment and hard work.

The most important steps to achieving your online revenue goals all start with growing your online directory community. Seeing is believing! With free trials, members can see how it all works, how easy it will be to add great content and get new leads for business.

You can even offer special upgrade deals to convert them into paying customers. Once they see how you curate your brand, content, and marketing, they will be more so enticed to stick around and grow with you!

3 Benefits of offering Free Trial Sign Ups:

1. Start Free and Encourage Paid Upgrade at a Later Date

By offering a free trial, sign up new members or allow for on-site sign ups via eDirectory’s built in self-service sign up system. Once trial members are given the opportunity to ‘test out’ the functionality of your directory, view the site report activity and see the number of leads coming in or coupons being redeemed, it’s hard to argue the value of the listing and much easier to close the sale or even upsell to a larger plan.

2. Free Trials help to Populate Your Directory With Quality Listings

When new browsers visit your directory and place a search for data, they expect to find results. Having your free members create listings and contribute content will show that your directory is active and successful. This is also where the FOMO (fear of missing out) factor comes in to play. If a business owner sees their competitor listed on your directory, they too will want to be listed and become a member of your community to remain competitive.

3. Free Members Create Quality Content and Add Value to Your Website

You want your directory to have the inherent appearance of a healthy and thriving website community – a site that provides educational and helpful information. Each member of your community will have the opportunity to add this type of content via listings, articles, events and blog postings. This is not only helpful to visitors, but it’s also great for SEO.

So, if you are an existing client and would like the Stripe feature added to your site, simply request an upgrade here, contact your account executive, or chat with us anytime as www.eDirectory.com ! Thank you and happy hunting with free trials for your site!

Creates a dialogue – once the free trial has been created, it will create a dialogue between you and your members… you can reach out to collect any feedback or make them a special offer. Once the free trial is over, it also creates the same dialogue allowing directory owners to have a meaningful conversation or learn more about their customer needs.

If you’re an active client and would like Stripe added to your site, please click the upgrade request form link to get that started, contact your assigned account executive or create a support ticket. New clients may request a demo call or pick the plan that works best for you and then select LAUNCH right from the pricing page.

eDirectory vs WordPress Themes

eDirectory vs WordPress Themes

5 reasons why eDirectory crushes WORDPRESS

As you begin to plan and research creating and building a profitable online directory, you will find that there are a few options for you and may wonder – ‘what is the best solution for me?’

If you are contemplating using WordPress themes and plug-ins, there are some pros and cons to consider.

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If you are new to using WordPress, there may be a bit of a learning curve. Although getting started with WordPress has a relatively low cost as an open source code, to build on the website it begins to add up and create a lot of moving parts. Many of the reliable WordPress themes are offered at a premium price – same is to be said for plug-ins.

eDirectory.com is a platform specifically designed for building and managing an online directory. The skilled development team has thought through all of the details needed to build a fully-functional website. Every feature that a directory website would need are built into the platform and eDirectory offers several modern and attractive themes to help get you started.

Here are the 5 key reasons to consider eDirectory over WordPress Themes:

1. Support

With eDirectory, you have a TEAM of over 50 techs, reps, and trainers to make sure you have the greatest opportunities for success – whether that means squashing a bug, scheduling a training session, or getting some help with how it all works…. No need to chase down a developer or have staff on payroll for basic maintenance or consultation. You have your account executive, support team, project managers, and trainers all ready to assist you.

2. Product

With WordPress, you may end up with a sort of frankenstein website with lots of controlled moving parts by various 3rd party developers that may or may not keep current with the constant security updates of an open-source platform like WordPress, meaning you could go weeks with broken items on page with no sign of help in sight. So in the end, just to make things work, you may bog down your site and find yourself trying to piece things together with bandaids, duct tape and hot glue.

3. Scalability

Many people launch with WordPress for the low sticker price, but once your clients start gaining traction with WordPress and eventually grow out of it, clients experience high-switching costs to a platform better-suited for growth and scalability like eDirectory.com…. Many clients experience extended delays and issues with migrating data, service interruptions, customer dissatisfaction from a broken site, and overall growing pains that can easily be avoided by launching with eDirectory from the get-go… SO for clients with serious revenue goals and long-term growth plans, and less headaches so they can focus on activities that add value rather than operational development, clients choose eDirectory.

4. Credibility

Visitors can spot a WordPress site from a mile away. There’s nothing special about a $99 theme that makes your brand look credible. With eDirectory.com, our clients LOVE the integrated app builder, all the essentials under one roof like payment processing, hosting, and member management…. And your online community will appreciate all of the features you’re able to provide with our fully-integrated online directory solution to provide a one-stop shop for growing your revenue goals. When people see you have an unbranded, mobile app, they know you’ve invested and are serious

5. Growth & Custom Development

As your online community grows and you start to receive actionable feedback, you might find there are features or functionalities unique to your community that you need to keep growing and adding value to your brand. With WordPress, you may encounter the same frankenstein scenario that makes it more difficult to keep it all together without a fulltime developer at an average hourly rate of $100 per hour. We have an entire DEPARTMENT of custom development services to add what’s most important to your expansion plans

eDirectory offers a stable, secure hosted solution so you can rest assured your investment is in good hands. With so many built-in features and functionality, the website need not get ‘bloated’ with additional plug-ins and scripts therefore leading to faster load times.

By choosing eDirectory as your directory platform, you can be up and running AND generating revenue quickly and easily.

To help you get started, contact an account executive to discuss your needs and ask about our onboarding plans to help you get jump on your new venture!

How To Leverage Your Community to Create Content for You

Content is King! Keep in mind that directory websites are unique from other types of online enterprises. With online directory websites clients have an amazing opportunity to leverage the power of dozens, hundreds, and even thousands of members (depending on your target market) to achieve their recurring online revenue goals.

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At eDirectory.com, we help clients leverage this powerful concept to create recurring revenue that grows with time, knowing that each new member represents more opportunity for growth.

Given the exponential power of social media, globalization, and multiple revenue streams, eDirectory.com will show you to turn this latent opportunity into active and passive revenue, so long as you understand how to leverage your community to create content for you with these 3 simple steps:

Offer incentives for clients to share valuable content

  • Feature them on your social media after sharing content
  • Give free banner ads or months of service for contributions
  • Upgrade their listing to your premium membership level for free and turn value-adding clients into brand ambassadors

Stay in touch with your community to create more opportunities

  • Send out newsletters with the integrated email system to encourage activity
  • Create online groups and communities on popular social media platforms like LinkedIn, Facebook, and Google+. Share what you see here to other platforms to grow your presence and attract industry-specific contributors
  • Create a referral program that invites your first members to mention your site

Be active in monitoring what your competitors and prospects are doing

  • Your community exists outside of your directory site, so stay in touch with what is going on in your industry or target market to be at the forefront. The more people you attract with authenticity the faster you will achieve critical mass and have numerous members adding content to your site
  •  Talk to your prospects about how they would best like to participate. Identify patterns and try to replicate this across your various methods of outreach. The more people you attract with similar needs, the faster you find your niche and get more clients onboarded that will help you grow by adding and sharing.
  • Early on, make your key goal to have your members and visitors “share”. A conservative measure of unique active social media accounts can have hundreds of followers, if you get shares you create the opportunity of impressions across thousands of possiblevisitors and members. The more times your community members “share” items across social media, the more likely you are to achieve your idea of “critical mass” with your online directory revenue goals.

Tapping into your community of experts to add content to your website creates lasting relationships, offers additional exposure for your advertisers and adds value to your website. Reach out today and start adding valuable content to your website.

3 Tips on Getting Your First 25 Paying Members

Paying Members are a great way to generate recurring revenue to your online business. Every journey begins with a first step…and every business starts with its first clients.  The most important thing you can do when getting started is to focus on growth in the most cost-effective manner.

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Apply a little growth hacking and know that every hour counts in a start up and your directory site is no different.  Directory sites are unique in that you only need a small number of paying monthly or annual members to achieve profitability.  As your community grows so will your brand.  Use these proven tactics to focus on what is most important early on which is growth and proof of concept.  Forget the minutiae for now and focus your efforts with a bulls-eye.

The eDirectory platform offers plenty of value right out-of-the box to handle your day-to-day operations while you focus on doing what you’re good at – adding value where needed most.  Here are the 3 best tips you can use to get your first 25 paying members:

Start with your personal and professional network

  • Offer free premium listings to your network for 3 months with no strings attached
  • Create special offers with promo codes (free banner ads, social media mentions, and free leads)
  • Post on your social media to invite people to join and contribute to your community

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Make your first members your greatest priority and learn everything you can from them

  • Treat each new lead as your most important client and offer assistance with set up from the start, show them how easy it is to claim their listing and get started on adding valuable content to your community
  • Reach out to them regularly to learn about any other opportunities that may exist like partnerships, sponsorship opportunities, and cross promotions. You may be surprised!
  • Be flexible with the feedback you receive. Learn what you can and adapt as needed. What you originally thought was important may not be the case once you begin to gain traction. Use the data to make informed decisions that will grow your original concept into what works for the most important stakeholders – your first clients!

Define your brand characteristics, value proposition, and organize yourself for success

  • Get started on creating valuable content for your site. Members love to see directory owners active and contributing to the growth of their community. Share knowledge, provide valuable insight, and respond regularly. You will set the foundation for trust and credibility.
  • Create social media profiles on the platforms that compliment your brand best. Don’t try to be everything to be everybody, instead, focus on a niche and learn as you grow. Master your local market and make your mistakes while you’re small so you can get organized and poised for growth.
  • Visualize how you see your site adding value to its members. Understand that you are offering an additional opportunity to advertise, be a part of a growing/curated community, and that the members on your site have been vetted and approved by you…. That you are available to weigh in on important matters to your community and that their interests

5 ways to Monetize your Online Directory Website


Photo credit: free pictures of money via Visualhunt / CC BY

Creating an online directory brings an amazing opportunity to generate a recurring revenue stream. From using the built-in payment tools that eDirectory provides, to offering links to 3rd party affiliate products and services – when it comes to monetizing your website, opportunity abounds!

Here are a few ideas of how to get started making money with your website:

Paid Listings on Your Directory

Directory owners can easily create their own plans and pricing for listings across their directory. Use eDirectory’s powerful built-in tools to create up to 4 different listing levels. From simple text listings that can be offered inexpensively, to offering showcase listings which are premium listings designed to be an SEO-friendly micro-site featuring details of the business, image gallery, video, lead capture forms and more. These showcase listing can be priced at a premium based on the size of your audience, niche market and location.

Offer fully-managed or self-service advertising and make it easy for interested advertisers to sign up on your website. eDirectory’s platform tools make this easy to set up and display on your website.

See Pricing Listings, Banners and More for a Directory Site

paid listing directory website

Paid Banner Advertising and Sponsorship

Banner ad space on a popular website can be sold as prime real estate at a premium rate.  eDirectory’s full-featured banner system allows site managers to easily offer self-service banner ad sales as well as fully managed accounts. Display banners on a home page are of high value or select categories, modules (events, articles…) or locations. Enhance your banner advertising functionality with the Geo-Targeted Banner Ad modification tool from the Mod Store and which will add even more value and put location-specific advertisements in front of your site visitors

directory website advertising

Sell Leads

What’s more valuable that a hot lead? Selling leads may take a bit more work but the pay-off is worth it especially for high-traffic, niche directory websites. By creating general lead capture forms on your website as well as lead capture forms on premium listings, interested visitors can request more information or request a quote.  In turn, the site manager can then offer to sell per lead or offer a subscription to a lead generation pool.

Monetize with Google Adsense

You want to monetize your website with Google Adsense to increase the bottom line for your directory website.  Google Adsense uses search technology to place ads on websites based on keywords and content of the website.  This can be a great way to produce extra income as the ads displayed will be very relevant to your visitors and Google will be sure to display the highest paying ads.

Google makes the process quite simple – once you sign up for a free Google Adsense account, you will complete the forms and be supplied with some HTML code to add to their websites.

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Affiliate Offers

Marketing with affiliate offers is a very effective way to monetize your website traffic. It allows you to present your visitors with relevant offers for products or services that they are likely to be interested in. For instance, if you have a niche directory website about skiing, find an affiliate offer that would be of interest to your visitors, such as air travel (think Expedia…) hotels and lodging, skis and snowboards or skiwear.

How this works – you would place a supplied banner or text link on your website that contained your affiliate link and directed the visitor to the offer. If they sign up for the offer, you’d earn an affiliate referral payment or commission.

Check with your current preferred vendors or partners to see if they offer an affiliate program. To research additional options, please see the large affiliate providers such as Share-a-sale.com, CJ.com (Commission Junction), Rakuten LinkShare, AvantLink or Amazon Associates.

Social Media Mentions

If you have worked hard to build a huge following on social media – why not capitalize on that and offer your advertisers a way to ride your coattails.  You can price out what you would charge your advertisers and sponsors to post messages promoting their products, services or specials at a premium price!

Content is still king.  To add value to your website and to increase your monetization options, be sure to create great quality content that will drive traffic and lead visitors to your website… and keep them coming back!

Create amazing images for Directories [Free Tool]

Create amazing images for Online Directories! Here is our favorite free tool to create awesome visual content for your website and social media posts: Canva.

How to create awesome visual content with Canva

We’ve all heard ‘a picture’s worth a thousand words’ – professional Online Directory branding and consistent, quality images across your website, social media, email and online speak volumes about your business. But let’s face it, not all of us have the design chops and Photoshop know-how or time to learn complicated software to pull this off.

Whether you have mad design skills or are new to branding and graphic design, Canva, a free online graphic design platform, makes branding and visual content design a breeze! It offers free access to a wide assortment of design tools and options, as well as premium options for paying customers.

Canva’s intuitive dashboard, drag-and-drop functionality and hundreds of pre-designed templates allow you to quickly create everything from simple website images to branded social media posts and ads.

Upload your own images or use one of hundreds of free (or cheap), searchable images Canva offers. Built-in image editing tools, filters and cropping options are powerful yet easy to use. Choose from a great selection of layouts, fonts, backgrounds, shapes, icons and more to further enhance your images.

If you are working with a team, Canva makes it easy to collaborate on designs with built-in sharing tools. Advanced team functionality is available in the premium versions of the software.

Create Images for directories websites

How to create awesome visual content with Canva

Use Canva’s custom dimensions’ option to create amazing images for your directory website sliders, default images, category images, blog headers and more. By adding branded visual content with your own color scheme, your website not only appears more professional, but adds a level of credibility and trust.

Design Banner Images

How to create awesome visual content with Canva

Monetize your directory website by offering to design and post banner ads for your advertisers across your website. If you are advertising your business or directory on other websites or using Google Adwords or Facebook Ads, create branded, professional ads with Canva’s templates which are IAB compliant banner ad sizes such as leaderboard, skyscraper and rectangle ads.

Create Mobile App Images

Brand and customize your directory mobile app by using the custom dimensions tool to easily create mobile app icons and app loading pages. Add custom pages to your app and create custom images to enhance those pages.

Design Social Media Covers, Posts & Ads

How to create awesome visual content with Canva

Visual content is more than 40X more likely to get shared on social media than other types of content and it’s been reported that tweets with images receive 150% more retweets than tweets without images.

With Canva, creating beautiful, branded social media posts has never been easier! Instead of posting a simple photo, create a template with your own style and color scheme, add your website address and logo and put your own touch on it to make it your own.

Design Email Marketing Headers

Continue the branding across your email marketing as well. Create email marketing headers and footers to be used in your directory promotions from the website or if you are using a 3rd party email provider such as MailChimp.

Saving & Sharing Images

How to create awesome visual content with Canva

Save your images for web or in high resolution or save as PDF for further distribution. For printed materials, download in high resolution with crop marks to send to your printer.

Premium Features – Canva for Work

Upgrade to Canva for Work and gain access to advanced features and amazing branding tools and templates. The branding kit allows you to set your color scheme, fonts and logo to quickly and easily apply to all of your marketing materials.

And that’s not all – the magic resizing tool is just that – magic! Once you create an image just the way you want it, choose the magic resizing option and instantly create an exact replica perfectly sized for all social media, email, documents, marketing materials and more.

To get stared creating your own visual content, we highly recommend using Canva and Canva for Work to create professional quality visual content.

How to create awesome visual content with Canva

For more information or to get started, visit canva.com and be sure to share your websites to show off your amazing new graphic skills!