9 Ways to Drive Mobile App Downloads

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So you have a great looking mobile app for your business with a ton of powerful features. The issue now is that you need to get users to actually download and install your app so you can start taking advantage of its capabilities.

Here are 9 ways to help drive downloads and get more people using your mobile app:

  1. Offer Something for Free

People always love getting something for free and you can use this to help drive downloads of your app. Offer something for free from your store or business that is inexpensive and doesn’t put you out too much, such as a small fountain drink, a bag of golf tees, a small cookie or similar. Offer it to customers who show you they have downloaded and installed your app. Continue with this strategy until you have an adequate amount of app users.

  1. Screenshots, Descriptions and Icons

Quality screenshots and icons are essential to the promotion of your app. It is the best way to showcase your app and make it appealing to potential users. Make sure to start with a solid library of high-resolution images and icons that you can use for marketing materials and advertising your app to potential users.

  1. Promote it on Your Website

One of the simplest ways to get user’s to notice your mobile app is to use the medium that you already control, your website. Use this space to create and display some visually appealing graphics that promote and describe your mobile app and the benefits that will be available to your users. You can use write some promotional copy such as “Receive exclusive offers through our new mobile app!” or “Be the first to hear about upcoming events from our mobile app.”

Be sure to provide links to download the app from the app stores to make it as quick and easy as possible for people to view the details of your app and download it to their accounts.

  1. Handing Out Cards for Your App

Another easy strategy is to create some simple cards, notes, buttons or fliers that include instructions on how to download your app. Keep them in your business and hand them out to anyone who stops in or walks by. Include the name of the app and tell them the best search term to enter into the app store to easily find and download the app.

  1. Social Media

Work to build a following and build up some momentum on all the relevant social media platforms: Facebook, Twitter, Instagram, LinkedIn, etc. Follow media members who carry influence in your specific industry or would be followed by potential customers for you business. Send out posts, links and images for you app to build up some interest and further share the app features that your users will benefit from.

  1. App Store Optimization

App Store optimization is a method of finding good keywords that people might search for and making sure to put them either in your app title, description or keywords for your app listing. If you already have users downloading your app, reach out to them and ask how they discovered your app, and if that was on the app store, which keywords they searched. Be sure to include all relevant keywords and phrases associated with this feedback and further build on them.

  1. Localize your Description and Keywords

Take #6 even a little bit further and look for ways to localize your description and keywords. If you app or business mainly serves a local or regional area then be sure to include keywords and phrases that call out this specific location. Example: “san jose shoe store” or “morris county delivery service”. This will help to increase the amount of relevant app users who can take advantage of a localized app.

  1. Trade a Download for a Service 

If your business does not have items it can give away for free (#1), then maybe you can trade a download for a service. Such as a salon offering a 15-minute massage in exchange for a download, or a cleaning service offering 10% off your next appointment after you download the app. Use what resources you have available to offer some value in exchange for an app download. 

  1. Mobile-Only Discounts

A key strategy to promoting your app to potential users is to be able to communicate the value they receive if they have the app. One of the best ways to detail this is to offer mobile-only promotions through coupons, deals or loyalty cards that can only be received and used through your mobile app. Post these promotions online or in your business for customers to see and add a tagline such as “Available to Mobile App Users Only” or something similar so they know to download your app right away to gain access to these deals.

Looking to a build an online directory with a mobile app or in need of adding one to your current directory? Send an email to: sales@edirectory.com


Interested in creating mobile apps for all kinds of business types? Looking for features that drive business, like mobile coupons, custom loyalty cards and more? Check out the new www.lumeapps.com or call 1-703-914-0770 to learn how you can start building mobile apps that people will love.

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Why Advertisers Love Directory Websites

advertisersThe last several years have seen a growing shift of advertising dollars leaving the more traditional mediums of print media and moving to various areas online. Within this realm it can still be a challenge for advertisers to sift through the expanses of the internet and find the best places to spend their money online. This is where online directories have been able to gain a solid foothold in the market. Most modern advertisers see directories websites as an attractive option, the two main reasons for this are fairly simple: highly targeted audiences and easily measurable ROI.

Highly Targeted Audiences

With common uses including local search sites, product directories, membership guides, and yellow page sites online directories by nature are highly focused sites. They typically have a common focus by geographical location, industry, subject matter or all of the above. This format tends to bring people together, typically very like-minded groups of people who share the same interests and habits. This provides the ideal landscape for potential marketers and advertisers who are looking to reach a very specific type of audience to get their ads in front of.

Think Niche

Many niche businesses and industries have benefitted through the use of online directories. They have made it easy to build sites with focused subject matter and relevant listings and pair them with a blog or set of articles and social media posts that are all related to a very specific industry or niche.

No longer would you need to read a national golf publication to find the best local courses and instructors in your area, instead you could a find local site like LakeNonaGolfDirectory.com and be able to quickly find golf course and instructors right in the area of Lake Nona. This level of targeting is beneficial for both the user and for potential advertisers. From the advertisers perspective they would be able to know that any ads listed on this directory site would be targeting a predominantly male audience between the ages of 35-55, who live in the Lake Nona area and are interested in golf. Gaining access to this highly targeted audience is something that many would be willing to spend their advertising dollars on.

Additionally, platforms such as eDirectory utilize a search feature. This can help potential sponsors to know exactly what keywords and phrases site visitors are searching for and which ones they would like to pay to be found under.

Let’s see an example:

There is an online directory site for Los Angeles area salons. Right off the bat, advertisers would already know that these site visitors are from or near the Los Angeles area and that they are interested in things that a salon can offer, such as beauty products, hair styling, make up, manicures, pedicures and more. Taking it one step further, the directory site owner can share with potential advertisers that the most frequently searched term on their site is “gel manicures”. This can provide a perfect opportunity for a local Los Angeles based salon to post ads related to their gel manicure pricing options and upcoming specials. Plus they could pay for a Premium listing on this directory and make sure they include “gel manicures” as primary keywords in the settings for their listing, ensuring they would show up during searches of this term.

Measurable ROI img-newsletter-how-to-monetize-3 As a marketer, web banners, sponsored content, and email newsletter sponsorships provide keen insight into the success of promotional messages, advertising offers and how responsive a given audience is to that message and offer. These are key factors for marketers and advertisers to be able to gauge their success and determine whether they find their spending to be worthwhile and something they will continue to invest in. A lack of such data can be nerve-wracking at best for an advertiser and lead to rash, uninformed decisions being made.

Luckily, this data is easily attainable through online directory site analytics and reporting, plus pairing your site with platforms like Google Analytics and Saleforce can provide an even higher level of insight. This nformation will provide a directory site owner with valuable selling points that can be shared with potential advertisers to portray the potential for success and gaining a favorable return on investment (ROI) from their ad.

How many people see the ads? How many people clicked on them? Of those people, how many people visited the ad’s website? Which pages did they click on when they were there and at what point did they abandon the site? How many people opened the email, how many people that opened that email came to the company’s site, or furthermore, how many people made a purchase because of that ad? The ways to break down and dissect the numbers into cost per lead, cost per conversion, cost per click—they’re all limitless.

Here is a good article by Forbes about the 10 Online Marketing Metrics You Need to Be Measuring. As a directory site owner, one can use these metrics to not only learn from the data and improve their site but also to gain insight on their site users and gather information that can be shared to help sway potential advertisers and sponsors to become involved with the site.

Interested in developing a profitable directory? Want to discuss ideas about how to better monetize your existing site? Send an email to: marketing@edirectory.com

8 Marketing Ideas to Help Grow Your Directory Site

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There are a lot of important steps to undergo when setting up your directory project: developing a unique brand, pairing it with a clear value proposition, building out a great looking directory site, filling it up with listings and content to just name a few. However, the set up is only half the battle. The next and equally important phase for getting your directory site off the ground and gaining traction is to find ways to market and promote your site to potential visitors.

Your goal in this phase is to improve your overall site traffic and increase the number of member sign-ups and paying promotional accounts you add to the site. You will accomplish this by getting your site in front of as many relevant, potential visitors and sponsors as possible. This is a major step towards how you are going to grow your revenue and turn your site into a success.

Below is a list of 8 marketing ideas to help get you started and grow your directory site:

1.    Unique Promotional Materials

There are standard promotional materials that people see all the time and just don’t pay much attention to (how many branded sticky note holders or cheap pens have been thrown out over the years?). An opportunity exists here to take a short moment and come up with ideas that are relevant to your site and the potential target audience you are looking to attract.

Some examples would include: handing out bottle openers or drink koozies for a directory of microbreweries, offering tape measurers or levels for a contractor directory or giving away guitar picks or drum sticks for a music services directory.

Use a unique touch to put a memorable spin on your brand. Try to find items that you know your target customers will use or will stand out and make them take notice. A small, inexpensive item can have a lasting impact. 

2.    Twitter Contests / Creative Hashtags

Twitter is the perfect tool to help generate some quick and easy interactions. Use this medium to hold contests or form creative hashtags that are fun for people to participate in. It can be useful in garnering some communication and sharing amongst your customer base and help drive some traffic to your site if you remember to include links in your tweets.

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Some examples would be a recipe or cooking directory asking people to tweet out photos of what they are making that week and have them use the hashtag “#itswhatsfordinner”, or a golf course directory asking players to tweet photos of their golf clubs and equipment and use the hashtag “#inmybag”. Post the feed for these tweets on your site and highlight some of your favorites, you could even offer prizes for the best posts to encourage more people to participate and build some buzz.

3.    Printing Door Stickers for Storefronts

Yelp! and Zagat use this tactic at restaurants all around the world. If you are running a localized directory site then this is a great marketing tactic for you to use as well. Ask all the local companies to place stickers on their storefront windows if they are listed on your site. Additionally, it’s a great conversation starter or icebreaker for businesses that aren’t listed on your site just yet and can now become potential leads for you. Use this tactic to promote your brand and your site while gaining a solid foothold in your local market with lasting visual appeal.

4.    Newsletters

Use email marketing campaigns and newsletters to stay in touch with your customer base. Use these emails to promote your site and new content, offer new deals and specials or just share interesting news in your industry.

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It’s important to provide value in some manner to your audience. Send a newsletter that your target audience will be interested in and will look forward to reading whenever they see it in their inbox. You can achieve this by offering newsletter-only discounts or sending out white paper quality content that will be valuable to your readers. Offering them a little something extra will keep them coming back for more.

5.    Google Adwords

For online advertising Google AdWords is the standard on the web. With an account, you can pay Google to have your site’s advertisement show up whenever someone searches for keywords that you are interested in. You can choose the specific keywords and phrases you want, how much you are willing to spend, the location of the searcher, the time of day searched and more to ensure you optimize to reach your ideal customers. This is an extremely high level of targeting and a great way to garner relevant site traffic.

Local Search site owners also have the luxury of advertising relatively cheaply through Google AdWords. With keywords and phrases as low as 5-10 cents per click, and Google periodically offering $100 credits to start a new account, this can be a great way to drive traffic to your site and build repeat visitors at a lower cost.

Learn more about Google AdWords and how it works here.

6.    Bartering

Advertising and promotional campaigns can be costly and many of the available options are just too expensive or unreasonable for a new directory site. This is why its important to work with the resources and assets that you do have (such as the ad space on your site or connections you have within the industry) and work on trading and bartering these to your advantage.

Trade free advertising on your site to a business in exchange for being able to put up flyers or hand out branded materials in and around their business location. Trade free listings in exchange for a link on their corporate site or a shout out on their social media accounts. Use what you have available and see if you can find some opportunities to make some new deals and gain some value back for your business.

7.    Drive Traffic with a “Best of…” Program

Run a “Best of …” promotion by naming winners for different categories, decide on the winners yourself or use feedback from your customers or social media followers to vote for the winners. Local magazines and newspapers do similar awards programs and they can garner a lot of attention.

A local directory could reward the “Best Bakery”, “Best Happy Hour”, “Most Dog Friendly Park”, and much more. Feed off the interests of your target audience and choose the restaurants, businesses, people or locations that will fit into your niche and drive some interest. It will help to bring traffic to your site from both customers and businesses while encouraging people to interact more and stay connected through your site.

8.    Guest Blogging

Find other websites and blogs where you can write articles and share ideas in areas that are relevant to your site and your target audience. Use this avenue to share your subject matter expertise and gain influence while also spreading the word on your own site.

Be sure to provide links back to your own directory site whenever possible but make sure the content you are writing is of high quality and is interesting to your target audience. Give them a reason to want to check your site out to find other blog posts or content you have written and see what its all about.


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