Webinar: Creating a Coming Soon Page for your Online Directory Website

Creating a Coming Soon Page

If you’re in the process of launching an online business directory website, it’s important to create a “coming soon” page to collect email addresses for potential users and subscribers. In this webinar, we’ll walk you through the steps of creating a coming soon page for your online directory website.

Step 1: Choose a Platform

When starting an online directory website, one of the first things you’ll need to do is choose a platform on which to build your site. There are a variety of options available, each with its own pros and cons, but one of the most popular choices among directory website owners is eDirectory.

eDirectory is a powerful and versatile platform that offers a wide range of features and tools to help you create a professional and user-friendly online directory. With eDirectory, you’ll have access to a visual editor that makes it easy to customize the look and feel of your site, as well as a control panel that allows you to manage and organize your content with ease.

Step 2: Choose a Design

Once you’ve chosen a platform, it’s time to choose a design for your coming soon page. There are a variety of templates available, or you can create a custom design. Keep in mind that the design should be simple, clean, and easy to navigate. It’s also important to include a clear call to action (e.g., “Sign up for updates” or “Be the first to know when we launch”). We show in detail how to explore eDirectory’s Page Editor to create and publish a Coming Soon page.

Step 3: Add Content

The next step is to add content to your coming soon page. This should include a brief description of your online directory, what users can expect, and any features or benefits you plan to offer. It’s also important to include a form for users to sign up for updates or to be notified when the site launches.

This is not a mandatory step, but if you feel like your website will benefit from a further explanation of what people should expect, go for it.

Step 4: Test and Launch

Before launching your coming soon page, it’s important to test it to ensure that it is functioning properly and that there are no errors. Once you’ve done that, it’s time to launch your page and start promoting it.

Creating a coming soon page for your online directory website is an important step in the launch process. It’s a great way to generate excitement, build anticipation, and collect email addresses for potential users and subscribers. By following these steps, you’ll be able to create a coming soon page that is effective and generates results.

Webinar: Creating a Coming Soon Page for your Online Directory Website

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This session was recorded on January 25th, 2022.

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Webinar: Get your Online Directory Off The Ground

Get your Online Directory Off The Ground

The online directory business model is out there for decades and, still, getting started might be one of the hardest and most time-consuming steps. Taking that into consideration, the eDirectory team gathers to show you the basic (and most important) steps to get your online directory off the ground.

We discussed the preparation stage where the site owner must focus on creating good content for his target audience, setting up the website properly using eDirectory’s Control Panel, configuring Google and payment gateway integrations, and designing the website with the drag-and-drop page editor.

The directory owner must take the time to fill up the classifieds and listings with great images, using the SEO fields, and create an engaging description. Focus on what the users want and study the keywords of your niche to meet the search queries of search engine websites like Google.

Next, get to work on the design of your online directory using eDirectory’s built-in features and widgets. It’s very easy to make your website look like you have envisioned, using the resources such as Featured Categories, Geo Location, Lead gen tools such as newsletters, and, of course, the eDirectory App. Remember, the home page of your online directory might the first touchpoint your visitors and future paying subscribers

Prepare the pricing page with every tier and feature offered through every level. Make it as clear as possible and test the entire checkout flow, also, it is always a good strategy to offer free trials, with limited features so your visitors can try your platform before deciding to subscribe.

Watch now: Get your Online Directory Off The Ground

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This session was recorded on January 11th, 2022.

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Webinar: Prepare your Website for the Holidays

Prepare your Website for the HolidaysWebinars

During the end of the year, there are plenty of opportunities and chances to take advantage of. In that regard, we discussed some guidelines to prepare your website for the Holidays, keeping your eDirectory website running smoothly.

In our discussion, we talked about end-of-year promotions and how to make your planning for the year ahead. As part of the design segment, we also offered ideas for making your website more holiday-themed we have two easy-to-use professional tools to help change colors, images, and the sliders on your website.

eDirectory also offers possibilities for automation such as recurring payments, welcoming new users, sending newsletters, and more. Prepare your articles/blog posts and banner ads for your sponsors, let your directory app following the same theme too.

Find out how to balance new sales opportunities, tweak some design elements, and save time by enabling the automation features of eDirectory.

Watch now: prepare your website for the Holidays

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This session was recorded on December 14th, 2022.

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Webinar: Keyword Research for Online Directories

Keyword Research for Online Directories

Keyword research for online directories is a key element to understanding the opportunities your website has to rank higher on search engine result pages (Google, Bing, Yahoo, etc). Google won’t display your page if it doesn’t find any search terms in it (or other search engines).

You can use keyword research to determine whether a topic you want to write about has strong search demand. The result will be a consistent stream of highly targeted visitors to your page if your page ranks well in Google for its target keyword.

In order to do it right, you need to do two things:

  1. You should have a thorough understanding of your niche
  2. Knowledge of how keyword research tools work

In this webinar, our CEO James Chubb along with the marketing team shows how to determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines.

Webinar: Keyword Research for Online Directories

The second part of the webinar demonstrates how to use professional keyword research tools such as the Google Ads Keyword Planner and SEMRush. Following that, we showed how to add keywords to your eDirectory website.

Since eDirectory’s code is written with SEO in mind. The structured code makes it easy for search engines to index and understand what is important.

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*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on November 30th, 2022.

Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.

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Webinar: Tips to Improve Your Home Page

Tips to Improve your Home Page

This webinar discusses some ways to present curated content on your website’s home page. It is important to understand which widgets are most relevant to your website and audience since eDirectory offers several different widgets to enhance your home page.

Since this is the first touch point between visitors and your online directory, it deserves special attention. From a minimalist approach to a fully stacked model, there is a lot you can build with eDirectory.

Learn with our CEO James Chubb how to optimize the elements to improve visitors’ engagement while you increase the advertiser’s exposure.

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This session was recorded on November 16th, 2022.

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Webinar: The Online Directory Business Model

The Online Directory Business Model

If you are considering starting an internet business, but you are not sure if an online directory is a viable option for you, we’ve prepared a presentation to explain the do’s and don’ts of this tried and tested approach.

The purpose of online business directories is to assist people in making informed purchases. For example, a guide for restaurants in a certain region, or a wedding business-related online directory with suppliers, locations, service providers, or any other niche you could think of.

This type of website is in use since the nineties, if you think of well-known listings-based websites such as Craigslist or Yelp, you are talking about online business directories. These types of websites take their value propositions from two main factors: offering curated content in the form of listings of products or services, articles or events for their audience, while taking advantage of user generated content in the form of reviews.

As the online business directory website gains more and more traction in search engines like Google, it is likely that more sponsors will join the website and more users will consume products and services. This is a vital part of the monitazion methods where the online directory owner can offer banner ad spaces, membership levels and other ways of making the website profitable.

So stay tuned and join us for this week’s presentation and, also, don’t forget to check the related material listed below.

Webinar: The Online Directory Business Model

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This session was recorded on November 2nd, 2022.

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Webinar: The eDirectory Apps

The eDirectory Apps

With the release of the new eDirectory version 13.1, the suite of eDirectory apps became even more powerful. The new App was built using a Google technology named Flutter which delivers improved performance and visual consistency on different platforms.

The new technology was combined with a new design to make the eDirectory App look fresh and current. It took the eDirectory team months of research and prototyping to get to the final product: an app that’s fast and looks great on any device.

We were joined by Fernando Nascimento, product manager for eDirectory. In this webinar, he will describe in detail the eDirectory App’s main features, to help you understand what it can do for your business.

These are the main new features of the eDirectory app:

  • Listing template design
  • Exclusive content
  • Stories
  • Deals
  • Banners
  • Custom home screens
  • Sliders
  • Inbox messages
  • Apple ID login

The eDirectory Apps

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This session was recorded on October 19th, 2022.

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Webinar: Building a top-notch Local Search Site

Building a top-notch Local Search Site

Creating a local search site will help you unite your community around the best businesses and services offered in your town – with the added benefit of being able to generate recurring revenue.

Make sure you include as much content as you can, with both breadth and depth: e.g. as many listings, services, and classifieds as possible, and depth, which is how strong your listing’s content is, with comprehensive descriptions, very good photos, a video, features, hours, map, social media feeds, and so on.

If you happen to live in a big city, the quantity of content you can find might be overwhelming, so curation is the key to having a relevant local search site. Members (and new users) are drawn to content that is well-done and informative.

Define your target such as residents, tourists, and retirees so you can include relevant content for each one of these audiences. They will have different interests and will look for a variety of services and products on your website. Make sure to work keywords and SEO in your listings so your local search site can be ranked on search engines like Google.

In this week’s webinar, we went through the best practices and strategies to launch your own local search site with eDirectory including strategy and a hands-on demonstration. Enjoy this session.

Building a top-notch Local Search Site

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This session was recorded on October 5th, 2022.

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Webinar: How to Pitch your Online Directory

How to Pitch your Online DirectoryIn this week’s webinar, the marketing team discusses crucial strategies on how you can effectively pitch your online directory. From the very beginning, we look at how to:

  • What is a Pitch presentation
  • Who you should target
  • The best practices to be more precise on your pitch

During the early stages of your online directory, prospecting new sponsors is your most important task. Be sure to add some listings and classifieds to your website, write a good and complete description, and update the contact information, address, websites, and photos. Your prospect is going to take notice of this and will be more inclined to listen to your proposal.

You also need a good relationship with the people who can help connect you with the decision-maker of the business you are trying to reach to pitch your online directory. Known as gatekeepers, these individuals can be your most valuable allies if you are able to leverage them to your advantage.

Download the material discussed in the webinar:

This session was recorded on September 21st, 2022.

Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.

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Revenue Strategies for Online Directories

Revenue Strategies for Online Directories (2)

Revenue Strategies for Online Directories can be different depending on your niche.

Creating an online directory brings a fantastic opportunity to generate a recurring revenue stream. From using the built-in payment tools that eDirectory provides to offering links to 3rd party affiliate products and services, opportunity abounds when it comes to monetizing your website!

One of the best ways to start generating revenue is if your online directory already has good content that people are consuming or looking for online. You could consider creating a members-only area on your website, similar to what newspapers do, allowing only subscribers to read or access your material. Invite writers to publish articles as guest bloggers, giving tips and recommendations on restaurants, wine, books, movies, or other materials your audience could find valuable.

Another great way to make extra revenue out of your online directory is by advertising your newsletter. Send a curated list of the best or new services and products listed on your directory to your audience and sell the ad spots for your sponsors, therefore, their brand could be in the spotlight in front of a selected audience.

In this webinar, our CEO James Chubb shows the main methods of monetization used for businesses to generate revenue online.

Revenue Strategies for Online Directories

Online directories are one of the best media businesses out there because the production costs are low, and they gain traction on google rapidly because of the constant content generation (mostly user-created) and they are relatively quick to launch.

Have in mind that promotion takes an important role as you need to make your website visible to your audience. Invest some time to study paid media strategies (PPC) and SEO to generate more organic traffic to your online directory.

And of course, have in mind that the key is to keep your sponsors on board and attract new users. Recurring revenue is the way to make your online directory become profitable in the long run and eDirectory is built for that.

This session took place on September 7th, 2022.

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