Webinar: The eDirectory Apps

The eDirectory Apps

The suite of eDirectory apps became even more powerful. The new App was built using a Google technology named Flutter which delivers improved performance and visual consistency on different platforms.

The new technology was combined with a new design to make the eDirectory App look fresh and current. It took the eDirectory team months of research and prototyping to get to the final product: an app that’s fast and looks great on any device.

In this webinar, he will describe in detail the eDirectory App’s main features, to help you understand what it can do for your business.

These are the main new features of the eDirectory app:

  • Listing template design
  • Exclusive content
  • Stories
  • Deals
  • Banners
  • Custom home screens
  • Sliders
  • Inbox messages
  • Apple ID login

The eDirectory Native Apps

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on June 27th, 2024.

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Webinar: How to Pitch your Online Directory

How to Pitch your Online Directory

In today’s digital landscape, building and monetizing directory-based websites can be highly lucrative. At eDirectory, we provide a SaaS platform to create such sites, complete with listings and classifieds. However, attracting sponsors to your directory is crucial for generating revenue. Here’s a detailed guide on how to pitch your online directory effectively.

1. The Sales Process

Understanding the sales process is the foundation of a successful pitch. The typical process involves several stages:

Awareness: First, make potential sponsors aware of your directory. This can be achieved through advertising, social media, and content marketing.

Engagement: Once aware, engage potential sponsors by showcasing the value and benefits of being listed in your directory. Use targeted communication and personalized content to pique their interest.

Client: Convert engaged prospects into clients by offering attractive listing options, including free and paid plans.

Advocate: Finally, turn satisfied clients into advocates who can provide testimonials and refer other businesses to your directory.

2. Thinking About Your Pitch – What Are You Trying to Achieve?

Your pitch will likely involve a multi-step process. Here’s how you can structure it:

  • Free Listing: Start by offering a free listing to attract sponsors. This lowers the entry barrier and allows them to experience the benefits of your directory.
  • Engagement with Visitors & Featured Content: Once listed, encourage sponsors to engage with visitors through featured content and special promotions. Highlight success stories and data on visitor interactions.
  • Upgrade to Paid Plan: Finally, present the advantages of upgrading to a paid plan, such as increased visibility, enhanced features, and premium support.

3. Identify Your Pitch Targets

Tailoring your pitch to the right audience is crucial. Here are some customer personas to consider:

  • Large Corporate: Emphasize wide reach and brand exposure.
  • Franchisee: Highlight localized visibility and community engagement.
  • Small Business: Focus on affordability and targeted marketing.
  • Individual Practitioner: Offer personal branding and niche market access.
  • Technical Audience or Marketing Manager: Showcase advanced features, analytics, and ROI potential.

4. How Do You Get Through?

Selecting the right communication channel is key. Consider a mix of the following:

  • Calling: Direct and personal, ideal for establishing initial contact.
  • Email: Suitable for detailed information and follow-ups.
  • SMS Text or WhatsApp Messaging: Quick and convenient, good for reminders and updates.
  • Social Media Messaging: Effective for connecting with modern, tech-savvy businesses.
  • Events: Network and pitch at industry-specific events and conferences.
  • In-Person Visits: Build strong relationships with local businesses.

Webinar: How to Pitch your Online Directory

5. Understand the Value You Are Providing

Clearly communicate the benefits sponsors will receive:

  • Responding to Reviews: Enable sponsors to engage with customer feedback.
  • Seal of Approval: Offer badges or “Best of” lists to enhance credibility.
  • Visibility and Credibility: Assured increased online visibility and strengthened market position.

6. Remember to Use Testimonials

Anecdotal customer stories can make your message resonate more deeply. Collect and showcase testimonials from satisfied clients to build trust and credibility.

7. Write Your Pitch, Customized for Personas and Channels

Create a tailored pitch for each persona and communication channel:

  • Build their listing as part of the sales process. Include a link for them to claim their listing within the pitch.

8. Specific Sales Pitch Tactics

Go beyond the generic “be part of our directory” message. Here are some specific tactics:

  • Offer exclusive insights: Provide data and trends relevant to their industry.
  • Demonstrate ROI: Show potential returns and benefits through case studies.
  • Highlight unique features: Emphasize features like advanced analytics, customizable listings, and premium support.

9. Access to See and Respond to Reviews

Allow sponsors to monitor and respond to customer reviews. This feature can help them improve their service and build a positive online reputation.

10. Time-Based Industry Category Report / Survey

Conduct and share industry-specific reports. For example, a “2024 Report on Florida Fishing Charters Daily Rates and Packages” can attract sponsors by providing valuable insights.

11. Sign Up to Receive Business Tips

Offer subscriptions to newsletters featuring:

  • Industry-specific tips: Provide actionable advice tailored to their market.
  • Marketing tips: Share strategies for handling negative reviews and improving online presence.
  • Resource packages: Include templates, guides, and other resources to aid their business growth.

Conclusion: Refine Your Pitch & Be Persistent

Crafting the perfect pitch takes time and effort. Continuously refine your approach based on feedback and results. Persistence is key – keep engaging potential sponsors and adjusting your strategy to achieve success.

By following these guidelines, you can effectively pitch your online directory and attract valuable sponsors, ensuring the growth and profitability of your business.

Download the material discussed in the webinar:

This session was recorded on Jun 12th, 2024.

Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.

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Webinar: The Online Directory Business Model

The Online Directory Business Model

If you are considering starting an internet business but you are not sure if an online directory is a viable option for you, we’ve prepared a presentation to explain the do’s and don’ts of this tried and tested approach on understanding the online directory business model.

The purpose of online business directories is to assist people in making informed purchases. For example, a guide for restaurants in a certain region, or a wedding business-related online directory with suppliers, locations, service providers, or any other niche you could think of.

This type of website has been in use since the nineties, if you think of well-known listings-based websites such as Craigslist or Yelp, you are talking about online business directories. These types of websites take their value propositions from two main factors: offering curated content in the form of listings of products or services, articles, or events for their audience while taking advantage of user-generated content in the form of reviews.

As the online business directory website gains more and more traction in search engines like Google, it is likely that more sponsors will join the website and more users will consume products and services. This is a vital part of the monetization methods where the online directory owner can offer banner ad spaces, membership levels, and other ways of making the website profitable.

So stay tuned and join us for this week’s presentation, also, don’t forget to check the related material listed below.

Webinar: The Online Directory Business Model

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on May 29th, 2024.

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Webinar: Benefits of Creating a Niche Directory

 Benefits of Creating a Niche Directory

Building a niche directory can prove to be a very profitable venture indeed! With dedicated focus, a niche website is easier to launch and quick to attract paying advertisers, build community members and become profitable faster than other types of directories.

A niche website can be based on a specific subject, industry or region. The secret behind this business model is knowledge of your niche and an understanding of your target advertisers and readers. Your website content needs to be viewed as useful to attract readership and your advertising plans need to create a solution to a perceived problem or challenge your advertisers may be facing.

Webinar: Benefits of Creating a Niche Directory

Niche Directory Market Size

Rather than casting a huge national or global net trying to encompass anyone and everyone, niche websites allow you to focus your energies on one particular market and subject and do it well!

  • Start out small – walk before you run and allow yourself to make your mistakes when you’re small so that you can get organized for success as you eventually grow
  • Focus on a smaller market that will give you more precise targeting options and better chances to achieve greater ROI on your investments
  • Create important partnerships early on that will create more opportunities down the road

Niche Directory Identity

It’s very difficult to be all things to all people. Honing in on your brand voice and identity unique to your niche is key early on.

  • Position yourself as an expert here becoming a key resource to a select group
  • Once your identity has been realized, this will help make generating content more consistent
  • Building on authority breeds trust which will help with growing your credibility

Niche Directory Location

If you can, start in one specific location or region and then begin to expand your reach once you have a good handle on your new business and better understand the needs of your community.

  • Master your back yard first – prove the concept where it is easiest to relate, travel, or be more proactive
  • Niche prospects will be in a more definable location across the web as well, as subscribers and consumers of industry or trade publications, geographic areas, or online groups or communities are in one “place” since it is a niche, it is easier to get yourself noticed

By building a niche directory website, you become a one-stop shop for bringing your community together and growing your online directory revenue goals. Focus on adding value, curating your niche community, and listening to their feedback as it will help you reach your goals more quickly.

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on May 15th, 2024.

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Webinar: Essential Paid Media Strategies for Online Directories

Essential Paid Media Strategies

Online directories play a crucial role in connecting businesses with potential customers. However, with so many directories available online, it can be challenging to get noticed. Paid media strategies are a great way to increase visibility and drive traffic to your directory. In this article, we’ll explore the essential paid media strategies for online directories to help you achieve your goals.

One of the biggest challenges of online advertising is reaching the right audience. With the right targeting techniques, you can ensure that your advertisements reach the people who are most likely to use your directory. There are several targeting options available to you, including demographic targeting, geographic targeting, and interest-based targeting.

  • Demographic targeting: This involves targeting specific age ranges, genders, locations, and more.
  • Interest targeting: This allows you to target users based on their interests, such as specific industries or topics.
  • Behavioral targeting: This targets users based on their previous online behaviors, such as searches, website visits, and purchases.

Once you’ve established your targeting strategy, the next step is to optimize your budget to ensure that you get the most out of your advertising spend. There are several factors to consider, including the cost per click, the cost per impression, and the overall budget.

In this week’s webinar, the eDirectory team will help you to figure out the first steps on your journey to paid media strategies for online directories.

Webinar: Essential Paid Media Strategies for Online Directories

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on April 19th, 2024.

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Webinar: Mastering the Listing Template Editor

Mastering the Listing Template Editor

The Listing Template Editor is one of the most powerful features of eDirectory. With it, you can create or edit listing models for any type of niche or scenario you might need, adapting the widgets with the visual editor, adding or removing them easily but also creating custom fields that will make your listings tailored to your sponsors.

The Listing Template Editor resources

  • Where you’ll build the Listing Detail Page
  • Drag & Drop visual editor
  • Use one template for all listings
  • Create templates for individual categories
  • Create custom fields
  • Adjust/Modify design

eDirectory Listing Template editor

Remember: content is (still) king

The most effective (tried and true) method to keep users coming back to a website is by having great quality content. Avoid spreading content too thin on your online directory and aim for very detailed descriptions with current data and depth of content, with rich images and videos whenever possible.

Go for the basics, following the instructions mentioned above and try offering unique data that users won’t find on other sites, this creates a need that only your online directory will fulfill.

Lastly, this is one of the most time-consuming tasks when creating an online directory, and it is exactly when the Listing Template Editor comes in handy. Once everything is set up, it will speed up the process of sponsors posting content on your website.

Webinar: Mastering the Listing Template Editor

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR

This session was recorded on April 05th, 2024.

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Webinar: Get your Online Directory Off The Ground

Get your Online Directory Off The Ground

The online directory business model is out there for decades and, still, getting started might be one of the hardest and most time-consuming steps. Taking that into consideration, the eDirectory team gathers to show you the basic (and most important) steps to get your online directory off the ground.

We discussed the preparation stage where the site owner must focus on creating good content for his target audience, setting up the website properly using eDirectory’s Control Panel, configuring Google and payment gateway integrations, and designing the website with the drag-and-drop page editor.

The directory owner must take the time to fill up the classifieds and listings with great images, using the SEO fields, and create an engaging description. Focus on what the users want and study the keywords of your niche to meet the search queries of search engine websites like Google.

Next, get to work on the design of your online directory using eDirectory’s built-in features and widgets. It’s very easy to make your website look like you have envisioned, using resources such as Featured Categories, Geo Location, Lead gen tools such as newsletters, and, of course, the eDirectory App. Remember, the home page of your online directory might be the first touchpoint your visitors and future paying subscribers

Prepare the pricing page with every tier and feature offered through every level. Make it as clear as possible and test the entire checkout flow, also, it is always a good strategy to offer free trials, with limited features so your visitors can try your platform before deciding to subscribe.

Watch now: Get your Online Directory Off The Ground

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINar

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on March 21st, 2024.

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Webinar: Affiliate Strategies for Buying Guides

Affiliate Strategies for Buying Guides

What is a Buyer Guide?

Buying guides are comprehensive resources that assist consumers in making informed purchasing decisions. They provide valuable insights, comparisons, and recommendations about products or services within a specific niche. A well-crafted buyer’s guide serves as a trustworthy source, guiding users through the decision-making process.

10 Tips to Run a Buyer’s Guide

Define your target audience

Understanding your audience is crucial. Identify their preferences, pain points, and needs to tailor your buying guide to their specific interests. A well-defined target audience ensures that your guide resonates with the right people.

Thorough research

In-depth research is the foundation of a reliable buying guide. Explore various products or services in your niche, compare features, read reviews, and gather data to present an unbiased and accurate overview.

Organized structure

A well-organized guide enhances user experience. Structure your content logically, with clear headings, subheadings, and bullet points. A user-friendly layout allows readers to easily navigate and find the information they need.

High-quality content

Quality is paramount. Craft engaging and informative content that adds value to your audience. Provide detailed insights, pros and cons, and any insider tips that can help your readers make informed decisions.

Visual aids

Enhance your guide with visuals such as images, charts, or infographics. Visual aids make complex information more digestible and keep readers engaged. They also contribute to the overall professionalism of your guide.

Regular updates

Keep your buying guide current by regularly updating it. Products and services evolve, and new ones enter the market. Staying up-to-date ensures that your audience relies on you for the latest and most accurate information.

User Feedback

Encourage user feedback to understand how your guide is helping your audience. Constructive criticism and suggestions can help you refine your content and make it even more valuable for your readers.

SEO optimization

Optimize your buying guide for search engines to increase its visibility. Use relevant keywords, meta tags, and descriptions to improve your guide’s ranking on search engine results pages, attracting a broader audience.

Promotion and marketing

Effectively promote your buying guide through various channels. Leverage social media, email marketing, and partnerships to reach a wider audience. The more exposure your guide receives, the more impact it will have.

Analytics and tracking

Implement analytics tools to track the performance of your buying guide. Monitor user engagement, click-through rates, and other relevant metrics. Analyzing data allows you to understand what works and refine your strategy accordingly.

Affiliate Strategies for Buying Guides

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their products or services. Affiliates earn a commission for each successful referral, making it a mutually beneficial arrangement.

Affiliate Strategies for Buying Guides with eDirectory

eDirectory.com, as an online directory software platform, provides an excellent foundation for incorporating affiliate marketing into your buying guides. You can integrate affiliate links seamlessly, earning commissions for referrals made through your guide. Utilize eDirectory’s features to enhance user experience and create a streamlined process for both affiliates and consumers.

Conclusion

Incorporating affiliate strategies into your buying guides with eDirectory can be a great way to generate extra revenue. By following the tips outlined above, you can create valuable content that not only guides consumers but also generates income through affiliate marketing. Stay focused on your audience, provide high-quality information, and leverage eDirectory’s capabilities to build a successful affiliate marketing strategy within your buying guides.

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR

This session was recorded on March 6th, 2024.

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Webinar: Revenue Strategies for Online Directories

Revenue Strategies for Online Directories

Generating revenue through an online directory can vary depending on the niche. The creation of an online directory provides an excellent opportunity to establish a recurring revenue stream. Monetizing the website can be achieved through various methods, including utilizing eDirectory’s payment tools or linking to third-party affiliate products and services.

One of the most effective ways to begin generating revenue is by providing high-quality content that is in demand among online users. You may consider setting up a members-only section on your website, similar to how newspapers operate, which only grants access to subscribers. Inviting guest bloggers to publish articles about topics that your audience finds valuable, such as restaurant recommendations, wine, books, movies, and other relevant materials, is another option.

Another profitable method is advertising your newsletter, which can contain a curated list of the best or latest services and products listed in your directory. Sell the ad spots to your sponsors to gain exposure for their brand in front of a targeted audience.

In this webinar, our CEO James Chubb shows the main methods of monetization used for businesses to generate revenue online.

Revenue Strategies for Online Directories

Online directories are one of the best media businesses out there because the production costs are low, and they gain traction on Google rapidly because of the constant content generation (mostly user-created) and they are relatively quick to launch.

Have in mind that promotion takes an important role as you need to make your website visible to your audience. Invest some time to study paid media strategies (PPC) and SEO to generate more organic traffic to your online directory.

And of course, have in mind that the key is to keep your sponsors on board and attract new users. Recurring revenue is the way to make your online directory become profitable in the long run and eDirectory is built for that.

This session was recorded on February 21st, 2024.

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Webinar: Creating Location and Category Pages for Online Directories

Creating Location and Category Pages

Creating Location and Category Pages

Creating dedicated location and category pages within an online directory is a strategic move that enhances the user experience by providing a shortcut to their search. Instead of sifting through a generic list, users can now easily navigate to specific locations and categories tailored to their needs. This streamlined approach not only saves time but also contributes to a more efficient and satisfying search process.

SEO fine-tuning for local terms

Incorporating Search Engine Optimization (SEO) and fine-tuning for local terms is a crucial aspect of optimizing these pages. By incorporating relevant keywords and phrases specific to each location and category, the pages become more visible to search engines. This not only boosts organic traffic but also ensures that users looking for localized information can easily find and access the directory. An assertive SEO strategy aligns the online directory with the target audience’s search behavior, making it a go-to resource for their needs.

Create additional revenue by offering premium spots

Furthermore, creating location and category pages opens avenues for generating additional revenue. By offering premium spots on these pages, businesses can highlight their presence, services, or products to a more targeted audience. This not only provides added value to advertisers but also bolsters the financial sustainability of the online directory. The premium spots create a win-win situation, where businesses gain visibility, and the directory generates supplementary income.

Use it as a Landing Page for Paid Traffic

Utilizing these pages as landing pages for paid traffic adds another layer to the marketing strategy. By directing paid traffic to specific locations or category pages, the online directory can tailor its marketing messages to a highly targeted audience. This targeted approach increases the likelihood of conversions, making the investment in paid traffic more effective. It allows for a more personalized user journey, enhancing the overall effectiveness of the marketing efforts.

Webinar: Mastering the Listing Template Editor

Conclusion

In conclusion, the creation of location and category pages in an online directory is a multifaceted strategy that not only improves the user experience but also boosts the directory’s visibility, revenue, and marketing effectiveness. By strategically implementing SEO practices, offering premium spots, and using these pages for paid traffic, the online directory becomes a powerful tool for connecting users with relevant and localized information, while simultaneously providing businesses with valuable promotional opportunities.

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR

This session was recorded on February 7th, 2024.

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