Newsletter Ideas to Grow your Traffic

Newsletter Ideas to Grow your TrafficIt is true there are other ways to engage with your audience, but when it comes to getting closer to them, e-mail marketing is still king. Having direct access to your intended audience’s inbox is a great advantage you do not have with social media, live chats, blogs, and other methods of communication.

Successful email marketing campaigns can bring an ROI of $38 per dollar spent, making it an essential technique for any online business. But to start your first newsletter campaign on the right foot, you must understand the principles of a good email marketing strategy. Remember to put your customer and their needs first, then they will reward you with being loyal. Try to work with these three key pillars of customer experience marketing in mind:

  1. Is your message helpful for the customer?
  2. Is your message customer-centric?
  3. Is your message personal?

The key is to send the right message, to the right person at the right time. Not that this is easy, not at all, but with a good amount of testing and refining, you’ll start to understand your audience and get better engagement.

In this week’s webinar, we covered the main points from the technical aspects of creating your first email campaign, as well as segmentation, monetization, and strategies for both sponsors and visitors.

Useful links and tools mentioned in the webinar:

*Except for Campaign Monitor, we are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar..

This session was recorded on May 4th, 2022.

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Webinar: Optimize your Conversion Rates

Optimize your Conversion RatesCRO (Conversion rate optimization) is the process of optimizing web pages based on visitor’s behavior to maximize conversion rates, which means increasing the chances that visitors will take the desired actions on your site, such as form submissions, downloads, newsletter subscriptions, clicks, and other.

In order to optimize a website, there are two main elements to consider:

  1.  Design – How visitors will perceive the content they are searching for.
  2.  Copy – This is the text that will capture the visitor’s attention and will persuade them to take action.

For directory-based websites, you must also think about two verticals of optimization:

  1.   Conversion for visitors – drive them to premium content.
  2.   Conversion for advertisers – drive them to sign up for a plan.

In this week’s webinar, the eDirectory marketing team shared strategies on how to optimize conversion rates through data analysis and conducting multiple tests, tweaking content to make it more relevant to visitors, and drawing appropriate conclusions from the data.

Optimize your Conversion Rates

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on April 20th, 2022.

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Webinar: Meet the new eDirectory V13.1

Welcome to the new eDirectory v13.1In this webinar, see the most important features of the all-new eDirectory V13.1. We’re joined by Fernando Nascimento, eDirectory’s product manager, who offered a comprehensive tour of everything you can achieve with the new version.

Further, we discussed in depth the new Marketplace widget – for Products and Services – which is a killer feature that enables advertisers to sell both products and services and to make appointments, through external links to their service of choice. Moreover, the online directory owner has the option to monetize this feature on the top listings level.

The Marketplace feature (as we call it) is something that can change the usability and the value proposition of your online directory, so it is highly recommended that you watch this webinar and take some time to read through our new blog articles on the new eDirectory V13.1 release and also the new eDirectory App.

So take your seat and enjoy this session with us!

Welcome to the new eDirectory V13.1

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on April 13th, 2022.

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Benefits of Google Tag Manager

Benefits of Google Tag ManagerIn this week’s webinar, we covered one of the most useful Google web tools: Google Tag Manager (or GTM). If you own a website or manage one but are not a developer, you most probably already felt the need to implement snippets of code from Google itself or other services such as tracking pixels (Facebook), social media sharing, and a myriad of widgets. The benefits of Google Tag Manager are both in the ease of use as well in managing your tags.

And speaking of Tags, think of them as plugins, these snippets of code can make your site smarter by adding several types of tools in your website. Examples of tags are Google Analytics, Hotjar, remarketing tools, CRM integrations, submission forms, and the list goes on.

Prior to GTM, trivial things such as tracking codes would need to be hardcoded on your site by a developer.

According to the official documentation from Google Tag Manager, these are the basic concepts of Tags and Triggers:

  • Tag: A tag is a code that sends data to a system such as Google Analytics.
  • Trigger: A trigger listens for certain events, such as clicks, form submissions, or page loads. When an event is detected that matches the trigger definition, any tags that reference that trigger will fire.

Source: Orbit Media

The tags work in conjunction with triggers, which are what release the tags to start tracking. It basically tells GTM when, where or how to fire a tag. These triggers can be set by page views, link clicks, form submissions, or even scroll depth.

Watch the webinar and discover the benefits of Google Tag Manager for eDirectory

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites above.

This session was recorded on April 06, 2022.

Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.

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Keyword Research for Online Directories

Keyword research for online directories is a key element to understand the opportunities your website has to rank higher on search engine result pages (Google, Bing, Yahoo, etc).

eDirectory’s code was written with SEO in mind. The structured code makes it easy for search engines to index and understand what is important.

In this webinar, our CEO James Chubb, along with the marketing team, shows how to determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines.

This session was recorded on March 23, 2022.

The second part of the webinar demonstrates how to use professional keyword research tools such as the Google Ads Keyword Planner and SEMRush. Following that, we showed how to add keywords to your eDirectory website.

 

Here are the links discussed in the webinar. Feel free to use as a reference for your SEO strategy:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites above.

Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.

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Colors & Fonts for a Successful Directory Website

Colors & Fonts for a Successful WebsiteColors & Fonts for a Successful Directory WebsiteResearch indicates that people judge a product (unconsciously) within the first two minutes of contact. In between 60% and 90% of cases, this judgment is solely based on the color of the object.

A site can have stunning images and well-balanced text, but if the color palette does not appeal to visitors, they will likely leave. The worst part is that they may not even realize why they left.

A color can evoke a particular mood or evoke associations based on one’s environment or past experiences. Color psychology teaches us that blue is often associated with feelings of trust and loyalty, while purple represents luxury or imagination.

You can analyze the sites that you like most or that are references in your niche and make a comparison. To identify every color used on a website, up to the exact hue and hexadecimal code, you can use a google chrome or firefox addon extension like colorzilla.

Would like to know how colors & fonts work together to build a successful directory website? Watch this week’s webinar to know more.

Useful links and tools mentioned in the program:

  1. https://fonts.google.com/analytics
  2. https://www.pierrickcalvez.com/journal/a-five-minutes-guide-to-better-typography
  3. https://userway.org/
  4. https://support.edirectory.com/en/support/solutions/articles/77000041540-colors

Color palette generator

  1. https://colormind.io/
  2. https://coolors.co/
  3. https://paletton.com/
  4. https://mycolor.space/
  5. https://color.adobe.com/

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites above.

This session was recorded on February 23, 2022.

Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.

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Master your categories optimizing your online directory

Master your categories optimizing your online directoryMaster your categories optimizing your online directoryIn this week’s webinar, the marketing team and CEO James Chubb discussed one of eDirectory’s most powerful features: Categories. This video will teach you how to master your categories and optimize your online directory to the fullest.

We begin by discussing categories and how you can organize your website, then do a hands-on demonstration of the categories of the most important modules, such as listings, classifieds, and even deals.

You’ll learn how to customize your categories with images and icons by using the widgets in the design module, where you can change the background color and texts as well. If you have any doubts, please do not hesitate to contact the team.

Master your categories optimizing your online directory

How to balance the best taxonomy and the SEO for your categories?
We suggest taking a look at the search volume of these keywords using any of the tools below so you can compare the variants and improve your SEO strategy.

External links mentioned:

  • Icons 8 – website for downloading vector icons.
  • Flaticon – another good option.

This session was recorded on February 09, 2022.

Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.

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How to Pitch your Online Directory

How to Pitch your Online DirectoryIn this week’s webinar, the marketing team discusses crucial strategies on how you can effectively pitch your online directory. From the very beginning, we look at how to:

  • What is a Pitch presentation
  • Who you should target
  • The best practices to be more precise on your pitch

During the early stages of your online directory, prospecting new sponsors is your most important task. Be sure to add some listings and classifieds to your website, write a good and complete description, and update the contact information, address, websites, and photos. Your prospect is going to take notice of this and will be more inclined to listen to your proposal.

You also need a good relationship with the people who can help connect you with the decision-maker of the business you are trying to reach to pitch your online directory. Known as gatekeepers, these individuals can be your most valuable allies if you are able to leverage them to your advantage.

Download the material discussed on the webinar:

This session was recorded on January 26, 2022.

Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.

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Claimable Listings: engage and sell with this feature using eDirectory

Claimable Listings - Engage and SellDuring this webinar on Claimable Listings: Engage and Sell, the eDirectory team discussed approaching potential clients with triggers to encourage them to claim their listings in your directory.

A new or consolidated online business directory can benefit from this powerful native feature to drive engagement and sales. Using this tool, you can create a listing for a business that will later be contacted and asked to claim and pay for this listing.

Would you like to learn more about how to make the most of your online business directory? Make sure to watch the entire webinar and check out the files to help you along the way. Happy learning!

Download the material discussed on the webinar:

This session was recorded on January, 12th of 2022.

Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.

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Put your eDirectory on autopilot for the holidays

Put your eDirectory on autopilot for the holidays! The end of the year brings revenue opportunities and also some extra work.

In this webinar, learn how to balance new sales opportunities, add some design tweaks, and how to enable the automation features of eDirectory so you can save managerial time.

Download here the design template for emails mentioned in the webinar.

This session took place on December 15th, 2021.

Watch the past webinars here.

Want more tips? Shoot us a note at marketing@eDirectory.com and join our Facebook Group.

Check our webinar schedule at https://www.edirectory.com/webinars/.