Category Archives: Webinars

We invite our clients and enthusiasts from all over the world to join us for a collaborative learning experience about the eDirectory website platform.

Webinar: Marketplace & Booking Features for Online Directories

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Marketplace & Booking Features

In today’s fast-paced world, time is of the essence. Fortunately, the digital age has brought us online directories with convenient booking features. From reserving tables at your favorite restaurant to scheduling appointments with healthcare providers, and even booking music lessons or personal training sessions, these online services have revolutionized the way we manage our daily lives. 

In this new webinar, the eDirectory team showcases one of our most useful tools introduced in version 13.1: the products and services widget. Ideal to make your website a sales platform with the possibility to sell services and products on the spot.

We also selected the best third-party tool for you to power up your listings, while as site owner or as a sponsor looking to expand the range of offers. Keep reading to know how to take the best from the marketplace and booking features for online directories.

Restaurant Reservations

Gone are the days of calling restaurants for reservations and waiting on hold. With popular apps like OpenTable, booking a table at your desired eatery is just a few clicks away. These platforms provide real-time availability, allowing you to choose the date, time, and party size. You can embed the book a table widget directly onto a listing in eDirectory, making it super easy for users to select their preferred date and book it on the spot.

Healthcare Appointments

Booking appointments with doctors and dentists can be a hassle, but websites such as Zocdoc simplify the process. Consider incorporating the widget by utilizing the embed functionality, enabling you to seamlessly direct your clients to the online booking application with a single button. Healthcare professionals, such as doctors and dentists, can greatly advantage from integrating this feature into their listings.

Music Lessons and Personal Training

Music professionals can offer booking options using tools such as Calendly, where users can book lessons or training sessions that fit their schedule, eliminating the need for endless phone calls or emails. Many services also offer virtual options, allowing you to learn or train from the comfort of your own home such as Lessonface and Trainerize.

So go ahead and watch this new session!

Webinar: Marketplace & Booking Features for Online Directories

Conclusion

Booking features in online directories have transformed the way we manage our daily activities. Whether it’s reserving tables at restaurants, scheduling healthcare appointments, or booking music lessons or personal training sessions, these services save us time, enhance our experiences, and offer convenience at our fingertips. Embrace the power of these online platforms and make your eDirectory website even smarter.

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

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This session was recorded on May 31st, 2023.

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Webinar: AI for SEO and Content Marketing in Online Directories

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AI for Content Marketing and SEO

In the digital landscape, online directories have become indispensable resources for users seeking specific products, services, or information. However, with countless directories vying for attention, it is crucial for businesses to ensure their listings stand out and are easily discoverable. Search engine optimization (SEO) plays a pivotal role in maximizing visibility and driving organic traffic to directories. With the advent of Artificial Intelligence (AI), businesses can take their SEO efforts to new heights. In this blog post, we will explore the remarkable ways in which AI can revolutionize SEO in online directories.

In this webinar, the eDirectory CEO James Chubb and the marketing discuss the current panorama of the use of AI on online directories and what are the options to harness the power of content marketing to make your website benefit in SEO strategies.

Content Optimization with AI

Creating compelling and relevant content is essential for SEO success. AI empowers businesses to optimize their content in a more efficient and effective manner. Natural Language Processing (NLP) algorithms analyze the context, sentiment, and relevancy of content, providing valuable insights. AI-powered tools can suggest improvements, highlight areas for enhancement, and ensure the content aligns with the latest SEO best practices.

Webinar: AI for SEO and Content Marketing in Online Directories

 

Conclusion

In the ever-evolving landscape of online directories, AI has emerged as a powerful ally in optimizing SEO efforts. By harnessing the power of AI, businesses can uncover hidden keywords, optimize content for improved visibility, and enhance user experiences. As AI technology continues to advance, embracing its potential becomes essential for staying ahead of the competition.

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

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This session was recorded on May 18th, 2023.

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Webinar: Revenue Strategies for Online Directories

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Revenue Strategies for Online Directories (2)

Generating revenue through an online directory can vary depending on the niche. The creation of an online directory provides an excellent opportunity to establish a recurring revenue stream. Monetizing the website can be achieved through various methods, including utilizing eDirectory’s payment tools or linking to third-party affiliate products and services.

One of the most effective ways to begin generating revenue is by providing high-quality content that is in demand among online users. You may consider setting up a members-only section on your website, similar to how newspapers operate, which only grants access to subscribers. Inviting guest bloggers to publish articles about topics that your audience finds valuable, such as restaurant recommendations, wine, books, movies, and other relevant materials, is another option.

Another profitable method is advertising your newsletter, which can contain a curated list of the best or latest services and products listed in your directory. Sell the ad spots to your sponsors to gain exposure for their brand in front of a targeted audience.

In this webinar, our CEO James Chubb shows the main methods of monetization used for businesses to generate revenue online.

Revenue Strategies for Online Directories

Online directories are one of the best media businesses out there because the production costs are low, and they gain traction on Google rapidly because of the constant content generation (mostly user-created) and they are relatively quick to launch.

Have in mind that promotion takes an important role as you need to make your website visible to your audience. Invest some time to study paid media strategies (PPC) and SEO to generate more organic traffic to your online directory.

And of course, have in mind that the key is to keep your sponsors on board and attract new users. Recurring revenue is the way to make your online directory become profitable in the long run and eDirectory is built for that.

This session was recorded on May 3rd, 2023.

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Webinar: SEO For Online Directories

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SEO for Online Directories

Our webinar on “SEO for Online Directories” provided valuable insights into the world of search engine optimization (SEO) and its importance for online directories. We discussed various techniques and strategies that can be used to improve the visibility of online directories on search engines and attract more visitors.

We began by introducing the two main types of SEO: on-page and off-page. On-page SEO includes techniques used to optimize the content and structure of a website, such as incorporating keywords, creating friendly URLs, and optimizing meta descriptions and title tags. Off-page SEO, on the other hand, focuses on external factors like backlinks and social media presence.

In terms of off-page SEO, we discussed the importance of structured data using Schema.org and lazy loading for faster loading times of images and media. Structured data helps search engines understand the content of a website, which can lead to rich snippets being displayed in search results. This provides more information to potential visitors and can increase click-through rates.

We then moved on to on-page SEO techniques, which include the use of various types of keywords. Short-tail keywords like “shoes” are broad search terms, while long-tail keywords like “men’s leather shoes” are more specific phrases. Geo-targeted keywords, such as “best pizza in New York City,” are location-based and can be useful for local online directories.

Webinar: SEO For Online Directories

Other important on-page SEO techniques we discussed include creating friendly URLs, optimizing meta descriptions and title tags, and using general text and images to provide depth and density to the content. Images should also have alt names to improve accessibility and to provide additional information to search engines.

We also highlighted the role of coding in a website’s SEO. Clean and efficient code can help search engines crawl and index a website more easily, which can improve its overall ranking. Additionally, using the Webp image format can improve loading times and overall user experience, which can indirectly improve SEO.

In conclusion, our webinar on “SEO for Online Directories” provided a comprehensive overview of the various techniques and strategies that can be used to improve the visibility of online directories on search engines. By implementing these techniques, online directories can attract more visitors and increase their overall success.

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*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on April 19th, 2023.

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Webinar: Meet the new eDirectory 13.2

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We are thrilled to introduce you to the latest version of eDirectory, version 13.2. eDirectory is an essential tool for businesses and individuals alike who want to create and manage online directories, classifieds, and membership-based websites with ease. With version 13.2, we have introduced new features and enhancements that will elevate your online presence and give you a competitive edge.

One of the most significant new features is the widget for headers with image sliders. This feature allows you to add a dynamic visual element to your website’s header, making it more engaging and eye-catching. You can use this feature to showcase your best content, products, or services and attract more visitors to your site.

We have also introduced the featured items widget, which allows you to highlight specific items or services on your website. This feature can help increase sales and drive more traffic to your site by giving users an easy way to find and purchase what they are looking for.

But the most significant innovation in this version of eDirectory is the improved SEO center. Search engine optimization (SEO) is critical for any website looking to attract organic traffic, and we have made it easier than ever to optimize your site for search engines.

By taking advantage of these new features, you can improve the user experience on your website and help your advertisers get more visibility and traffic to their businesses. Watch the webinar now and discover how eDirectory version 13.2 can take your online presence to the next level.

Webinar: Meet the new eDirectory 13.2

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on March 22nd, 2022.

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Webinar: Make your Online Directory Smarter with the eDirectory Plugins

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Make your Online Directory Smarter with the eDirectory Plugins

Online directories are a great way to bring together a community of users and create a comprehensive list of businesses or services in a specific area. However, to make your directory stand out and keep users engaged, you need to incorporate smart features that enhance the user experience. That’s where eDirectory plugins come in. In this webinar, we’ll explore how you can make your online directory smarter with the help of eDirectory plugins.

What are eDirectory Plugins?

eDirectory is a popular platform for creating and managing online directories. It offers a wide range of plugins that you can use to add functionality to your directory. These plugins are designed to enhance the user experience and improve many aspects of your online directory. This is a brief list of some of eDirectory’s most important plugins:

  • Instant messaging
  • Tailored Google Maps
  • Advanced Review
  • Leads Distribution
  • Market Selection
  • Geo-Targeted Banner Ads
  • Modal Widget (Popups)
  • Google Translate
  • Forum/Q&A
  • Yelp Integration

And many other implementations that you can find in the eDirectory marketplace.

Webinar: Make your Online Directory Smarter with the eDirectory Plugins

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*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on March 08th, 2022.

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Webinar: Marketing Conversion Goals for Directories

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Marketing Conversion Goals for Directories

For directories, conversion goals are crucial to track and measuring the success of your marketing efforts. These goals help you to identify the actions your users take on your website that ultimately lead to a conversion, such as a purchase, a subscription, or a lead submission. In this article, we will explore how to set up and track conversion goals in Google Analytics for directories and how to export the goals report for further analysis.

Setting up Conversion Goals in Google Analytics

Before setting up conversion goals in Google Analytics, you need to have a clear understanding of your business objectives and the actions you want your users to take on your website. Once you have identified your goals, follow these steps to set them up in Google Analytics:

  1. Sign in to your Google Analytics account and select the website you want to set up conversion goals for.
  2. Click on the Admin button in the bottom left corner of the screen.
  3. Under the View column, click on Goals.
  4. Click on the New Goal button and choose the type of goal you want to create, such as Destination, Duration, Pages/Screens per Session, or Event.
  5. Fill in the details of your goal, such as the destination URL, the duration or pages/screens per session, or the event details.
  6. Click on Create Goal to save your goal.

Exporting the Goals Report in Google Analytics

Once you have set up your conversion goals in Google Analytics, you can export the Goals report to track and analyze the performance of your goals over time. Follow these steps to export the Goals report:

  1. Sign in to your Google Analytics account and select the website you want to export the Goals report for.
  2. Click on the Reporting tab at the top of the screen.
  3. Click on Conversions in the left-hand menu and then click on Goals.
  4. Choose the goal you want to export the report for and click on it.
  5. Click on the Export button in the top right corner of the screen and choose the format you want to export the report in, such as PDF, CSV, or Excel.
  6. Save the exported report to your computer.

Wrapping up

Tracking and measuring your conversion goals is essential to the success of your directory website. By setting up conversion goals in Google Analytics and exporting the Goals report, you can gain valuable insights into the behavior of your users and optimize your website accordingly.

Webinar: Marketing Conversion Goals for Directories

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*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on February 22th, 2022.

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Webinar: Essential Paid Media Strategies for Online Directories

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Essential Paid Media Strategies

Online directories play a crucial role in connecting businesses with potential customers. However, with so many directories available online, it can be challenging to get noticed. Paid media strategies are a great way to increase visibility and drive traffic to your directory. In this article, we’ll explore the essential paid media strategies for online directories to help you achieve your goals.

One of the biggest challenges of online advertising is reaching the right audience. With the right targeting techniques, you can ensure that your advertisements reach the people who are most likely to use your directory. There are several targeting options available to you, including demographic targeting, geographic targeting, and interest-based targeting.

  • Demographic targeting: This involves targeting specific age ranges, genders, locations, and more.
  • Interest targeting: This allows you to target users based on their interests, such as specific industries or topics.
  • Behavioral targeting: This targets users based on their previous online behaviors, such as searches, website visits, and purchases.

Once you’ve established your targeting strategy, the next step is to optimize your budget to ensure that you get the most out of your advertising spend. There are several factors to consider, including the cost per click, the cost per impression, and the overall budget.

In this week’s webinar, the eDirectory team will help you to figure out the first steps on your journey to paid media strategies for online directories.

Webinar: Essential Paid Media Strategies for Online Directories

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*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on February 8th, 2022.

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Webinar: Creating a Coming Soon Page for your Online Directory Website

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Creating a Coming Soon Page

If you’re in the process of launching an online business directory website, it’s important to create a “coming soon” page to collect email addresses for potential users and subscribers. In this webinar, we’ll walk you through the steps of creating a coming soon page for your online directory website.

Step 1: Choose a Platform

When starting an online directory website, one of the first things you’ll need to do is choose a platform on which to build your site. There are a variety of options available, each with its own pros and cons, but one of the most popular choices among directory website owners is eDirectory.

eDirectory is a powerful and versatile platform that offers a wide range of features and tools to help you create a professional and user-friendly online directory. With eDirectory, you’ll have access to a visual editor that makes it easy to customize the look and feel of your site, as well as a control panel that allows you to manage and organize your content with ease.

Step 2: Choose a Design

Once you’ve chosen a platform, it’s time to choose a design for your coming soon page. There are a variety of templates available, or you can create a custom design. Keep in mind that the design should be simple, clean, and easy to navigate. It’s also important to include a clear call to action (e.g., “Sign up for updates” or “Be the first to know when we launch”). We show in detail how to explore eDirectory’s Page Editor to create and publish a Coming Soon page.

Step 3: Add Content

The next step is to add content to your coming soon page. This should include a brief description of your online directory, what users can expect, and any features or benefits you plan to offer. It’s also important to include a form for users to sign up for updates or to be notified when the site launches.

This is not a mandatory step, but if you feel like your website will benefit from a further explanation of what people should expect, go for it.

Step 4: Test and Launch

Before launching your coming soon page, it’s important to test it to ensure that it is functioning properly and that there are no errors. Once you’ve done that, it’s time to launch your page and start promoting it.

Creating a coming soon page for your online directory website is an important step in the launch process. It’s a great way to generate excitement, build anticipation, and collect email addresses for potential users and subscribers. By following these steps, you’ll be able to create a coming soon page that is effective and generates results.

Webinar: Creating a Coming Soon Page for your Online Directory Website

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*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on January 25th, 2022.

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Webinar: Get your Online Directory Off The Ground

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Get your Online Directory Off The Ground

The online directory business model is out there for decades and, still, getting started might be one of the hardest and most time-consuming steps. Taking that into consideration, the eDirectory team gathers to show you the basic (and most important) steps to get your online directory off the ground.

We discussed the preparation stage where the site owner must focus on creating good content for his target audience, setting up the website properly using eDirectory’s Control Panel, configuring Google and payment gateway integrations, and designing the website with the drag-and-drop page editor.

The directory owner must take the time to fill up the classifieds and listings with great images, using the SEO fields, and create an engaging description. Focus on what the users want and study the keywords of your niche to meet the search queries of search engine websites like Google.

Next, get to work on the design of your online directory using eDirectory’s built-in features and widgets. It’s very easy to make your website look like you have envisioned, using the resources such as Featured Categories, Geo Location, Lead gen tools such as newsletters, and, of course, the eDirectory App. Remember, the home page of your online directory might the first touchpoint your visitors and future paying subscribers

Prepare the pricing page with every tier and feature offered through every level. Make it as clear as possible and test the entire checkout flow, also, it is always a good strategy to offer free trials, with limited features so your visitors can try your platform before deciding to subscribe.

Watch now: Get your Online Directory Off The Ground

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*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on January 11th, 2022.

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