Webinar: Benefits of Creating a Niche Directory

 Benefits of Creating a Niche Directory

Building a niche directory can prove to be a very profitable venture indeed! With dedicated focus, a niche website is easier to launch and quick to attract paying advertisers, build community members and become profitable faster than other types of directories.

A niche website can be based on a specific subject, industry or region. The secret behind this business model is knowledge of your niche and an understanding of your target advertisers and readers. Your website content needs to be viewed as useful to attract readership and your advertising plans need to create a solution to a perceived problem or challenge your advertisers may be facing.

Webinar: Benefits of Creating a Niche Directory

Niche Directory Market Size

Rather than casting a huge national or global net trying to encompass anyone and everyone, niche websites allow you to focus your energies on one particular market and subject and do it well!

  • Start out small – walk before you run and allow yourself to make your mistakes when you’re small so that you can get organized for success as you eventually grow
  • Focus on a smaller market that will give you more precise targeting options and better chances to achieve greater ROI on your investments
  • Create important partnerships early on that will create more opportunities down the road

Niche Directory Identity

It’s very difficult to be all things to all people. Honing in on your brand voice and identity unique to your niche is key early on.

  • Position yourself as an expert here becoming a key resource to a select group
  • Once your identity has been realized, this will help make generating content more consistent
  • Building on authority breeds trust which will help with growing your credibility

Niche Directory Location

If you can, start in one specific location or region and then begin to expand your reach once you have a good handle on your new business and better understand the needs of your community.

  • Master your back yard first – prove the concept where it is easiest to relate, travel, or be more proactive
  • Niche prospects will be in a more definable location across the web as well, as subscribers and consumers of industry or trade publications, geographic areas, or online groups or communities are in one “place” since it is a niche, it is easier to get yourself noticed

By building a niche directory website, you become a one-stop shop for bringing your community together and growing your online directory revenue goals. Focus on adding value, curating your niche community, and listening to their feedback as it will help you reach your goals more quickly.

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on May 15th, 2024.

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Webinar: Essential Paid Media Strategies for Online Directories

Essential Paid Media Strategies

Online directories play a crucial role in connecting businesses with potential customers. However, with so many directories available online, it can be challenging to get noticed. Paid media strategies are a great way to increase visibility and drive traffic to your directory. In this article, we’ll explore the essential paid media strategies for online directories to help you achieve your goals.

One of the biggest challenges of online advertising is reaching the right audience. With the right targeting techniques, you can ensure that your advertisements reach the people who are most likely to use your directory. There are several targeting options available to you, including demographic targeting, geographic targeting, and interest-based targeting.

  • Demographic targeting: This involves targeting specific age ranges, genders, locations, and more.
  • Interest targeting: This allows you to target users based on their interests, such as specific industries or topics.
  • Behavioral targeting: This targets users based on their previous online behaviors, such as searches, website visits, and purchases.

Once you’ve established your targeting strategy, the next step is to optimize your budget to ensure that you get the most out of your advertising spend. There are several factors to consider, including the cost per click, the cost per impression, and the overall budget.

In this week’s webinar, the eDirectory team will help you to figure out the first steps on your journey to paid media strategies for online directories.

Webinar: Essential Paid Media Strategies for Online Directories


*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on April 19th, 2024.

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Webinar: Mastering the Listing Template Editor

Mastering the Listing Template Editor

The Listing Template Editor is one of the most powerful features of eDirectory. With it, you can create or edit listing models for any type of niche or scenario you might need, adapting the widgets with the visual editor, adding or removing them easily but also creating custom fields that will make your listings tailored to your sponsors.

The Listing Template Editor resources

  • Where you’ll build the Listing Detail Page
  • Drag & Drop visual editor
  • Use one template for all listings
  • Create templates for individual categories
  • Create custom fields
  • Adjust/Modify design

eDirectory Listing Template editor

Remember: content is (still) king

The most effective (tried and true) method to keep users coming back to a website is by having great quality content. Avoid spreading content too thin on your online directory and aim for very detailed descriptions with current data and depth of content, with rich images and videos whenever possible.

Go for the basics, following the instructions mentioned above and try offering unique data that users won’t find on other sites, this creates a need that only your online directory will fulfill.

Lastly, this is one of the most time-consuming tasks when creating an online directory, and it is exactly when the Listing Template Editor comes in handy. Once everything is set up, it will speed up the process of sponsors posting content on your website.

Webinar: Mastering the Listing Template Editor


This session was recorded on April 05th, 2024.

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Webinar: Get your Online Directory Off The Ground

Get your Online Directory Off The Ground

The online directory business model is out there for decades and, still, getting started might be one of the hardest and most time-consuming steps. Taking that into consideration, the eDirectory team gathers to show you the basic (and most important) steps to get your online directory off the ground.

We discussed the preparation stage where the site owner must focus on creating good content for his target audience, setting up the website properly using eDirectory’s Control Panel, configuring Google and payment gateway integrations, and designing the website with the drag-and-drop page editor.

The directory owner must take the time to fill up the classifieds and listings with great images, using the SEO fields, and create an engaging description. Focus on what the users want and study the keywords of your niche to meet the search queries of search engine websites like Google.

Next, get to work on the design of your online directory using eDirectory’s built-in features and widgets. It’s very easy to make your website look like you have envisioned, using resources such as Featured Categories, Geo Location, Lead gen tools such as newsletters, and, of course, the eDirectory App. Remember, the home page of your online directory might be the first touchpoint your visitors and future paying subscribers

Prepare the pricing page with every tier and feature offered through every level. Make it as clear as possible and test the entire checkout flow, also, it is always a good strategy to offer free trials, with limited features so your visitors can try your platform before deciding to subscribe.

Watch now: Get your Online Directory Off The Ground


*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on March 21st, 2024.

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eDirectory 13.4: quick release with several improvements

The new eDirectory 13.4 is out. This new version brings some important features for the admin dashboard such as a search bar allowing site owners to easily look for Support Articles. Also, there’s a revised the “Forgot Password” feature for site owners to operate independently of the system’s SMTP configuration.

For the Listings owners, it adds TikTok social network among the options for the Listing Detail Page.

Other improvements on eDirectory 13.4:

  • Updated eDirectory requirements to support up to PHP 7.4
  • Updated all pop-ups in the site manager and sponsors sections to adhere to a
    consistent style
  • Implemented enhancements to the profile section.
  • Modified validation on sponsor account editing to alert that the email field is not mandatory for accounts created via Facebook, Google, or Apple ID
  • Enhanced the notification message for email account creation via Facebook, Google, or Apple ID

Read the full list of enhancements of eDirectory v13.4 here.

Upgrade to the latest version of eDirectory today!

For active clients looking to take advantage of the latest and greatest eDirectory.com offers, fill out the Upgrade Request form or contact your account manager.

For new clients looking to launch their online Enterprise with the most complete directory software, please request a demo here, call us directly at +1-800-630-4694, or send an email to sales@eDirectory.com.


Webinar: Affiliate Strategies for Buying Guides

Affiliate Strategies for Buying Guides

What is a Buyer Guide?

Buying guides are comprehensive resources that assist consumers in making informed purchasing decisions. They provide valuable insights, comparisons, and recommendations about products or services within a specific niche. A well-crafted buyer’s guide serves as a trustworthy source, guiding users through the decision-making process.

10 Tips to Run a Buyer’s Guide

Define your target audience

Understanding your audience is crucial. Identify their preferences, pain points, and needs to tailor your buying guide to their specific interests. A well-defined target audience ensures that your guide resonates with the right people.

Thorough research

In-depth research is the foundation of a reliable buying guide. Explore various products or services in your niche, compare features, read reviews, and gather data to present an unbiased and accurate overview.

Organized structure

A well-organized guide enhances user experience. Structure your content logically, with clear headings, subheadings, and bullet points. A user-friendly layout allows readers to easily navigate and find the information they need.

High-quality content

Quality is paramount. Craft engaging and informative content that adds value to your audience. Provide detailed insights, pros and cons, and any insider tips that can help your readers make informed decisions.

Visual aids

Enhance your guide with visuals such as images, charts, or infographics. Visual aids make complex information more digestible and keep readers engaged. They also contribute to the overall professionalism of your guide.

Regular updates

Keep your buying guide current by regularly updating it. Products and services evolve, and new ones enter the market. Staying up-to-date ensures that your audience relies on you for the latest and most accurate information.

User Feedback

Encourage user feedback to understand how your guide is helping your audience. Constructive criticism and suggestions can help you refine your content and make it even more valuable for your readers.

SEO optimization

Optimize your buying guide for search engines to increase its visibility. Use relevant keywords, meta tags, and descriptions to improve your guide’s ranking on search engine results pages, attracting a broader audience.

Promotion and marketing

Effectively promote your buying guide through various channels. Leverage social media, email marketing, and partnerships to reach a wider audience. The more exposure your guide receives, the more impact it will have.

Analytics and tracking

Implement analytics tools to track the performance of your buying guide. Monitor user engagement, click-through rates, and other relevant metrics. Analyzing data allows you to understand what works and refine your strategy accordingly.

Affiliate Strategies for Buying Guides

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their products or services. Affiliates earn a commission for each successful referral, making it a mutually beneficial arrangement.

Affiliate Strategies for Buying Guides with eDirectory

eDirectory.com, as an online directory software platform, provides an excellent foundation for incorporating affiliate marketing into your buying guides. You can integrate affiliate links seamlessly, earning commissions for referrals made through your guide. Utilize eDirectory’s features to enhance user experience and create a streamlined process for both affiliates and consumers.


Incorporating affiliate strategies into your buying guides with eDirectory can be a great way to generate extra revenue. By following the tips outlined above, you can create valuable content that not only guides consumers but also generates income through affiliate marketing. Stay focused on your audience, provide high-quality information, and leverage eDirectory’s capabilities to build a successful affiliate marketing strategy within your buying guides.


This session was recorded on March 6th, 2024.

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Webinar: Revenue Strategies for Online Directories

Revenue Strategies for Online Directories

Generating revenue through an online directory can vary depending on the niche. The creation of an online directory provides an excellent opportunity to establish a recurring revenue stream. Monetizing the website can be achieved through various methods, including utilizing eDirectory’s payment tools or linking to third-party affiliate products and services.

One of the most effective ways to begin generating revenue is by providing high-quality content that is in demand among online users. You may consider setting up a members-only section on your website, similar to how newspapers operate, which only grants access to subscribers. Inviting guest bloggers to publish articles about topics that your audience finds valuable, such as restaurant recommendations, wine, books, movies, and other relevant materials, is another option.

Another profitable method is advertising your newsletter, which can contain a curated list of the best or latest services and products listed in your directory. Sell the ad spots to your sponsors to gain exposure for their brand in front of a targeted audience.

In this webinar, our CEO James Chubb shows the main methods of monetization used for businesses to generate revenue online.

Revenue Strategies for Online Directories

Online directories are one of the best media businesses out there because the production costs are low, and they gain traction on Google rapidly because of the constant content generation (mostly user-created) and they are relatively quick to launch.

Have in mind that promotion takes an important role as you need to make your website visible to your audience. Invest some time to study paid media strategies (PPC) and SEO to generate more organic traffic to your online directory.

And of course, have in mind that the key is to keep your sponsors on board and attract new users. Recurring revenue is the way to make your online directory become profitable in the long run and eDirectory is built for that.

This session was recorded on February 21st, 2024.

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Webinar: Creating Location and Category Pages for Online Directories

Creating Location and Category Pages

Creating Location and Category Pages

Creating dedicated location and category pages within an online directory is a strategic move that enhances the user experience by providing a shortcut to their search. Instead of sifting through a generic list, users can now easily navigate to specific locations and categories tailored to their needs. This streamlined approach not only saves time but also contributes to a more efficient and satisfying search process.

SEO fine-tuning for local terms

Incorporating Search Engine Optimization (SEO) and fine-tuning for local terms is a crucial aspect of optimizing these pages. By incorporating relevant keywords and phrases specific to each location and category, the pages become more visible to search engines. This not only boosts organic traffic but also ensures that users looking for localized information can easily find and access the directory. An assertive SEO strategy aligns the online directory with the target audience’s search behavior, making it a go-to resource for their needs.

Create additional revenue by offering premium spots

Furthermore, creating location and category pages opens avenues for generating additional revenue. By offering premium spots on these pages, businesses can highlight their presence, services, or products to a more targeted audience. This not only provides added value to advertisers but also bolsters the financial sustainability of the online directory. The premium spots create a win-win situation, where businesses gain visibility, and the directory generates supplementary income.

Use it as a Landing Page for Paid Traffic

Utilizing these pages as landing pages for paid traffic adds another layer to the marketing strategy. By directing paid traffic to specific locations or category pages, the online directory can tailor its marketing messages to a highly targeted audience. This targeted approach increases the likelihood of conversions, making the investment in paid traffic more effective. It allows for a more personalized user journey, enhancing the overall effectiveness of the marketing efforts.

Webinar: Mastering the Listing Template Editor


In conclusion, the creation of location and category pages in an online directory is a multifaceted strategy that not only improves the user experience but also boosts the directory’s visibility, revenue, and marketing effectiveness. By strategically implementing SEO practices, offering premium spots, and using these pages for paid traffic, the online directory becomes a powerful tool for connecting users with relevant and localized information, while simultaneously providing businesses with valuable promotional opportunities.


This session was recorded on February 7th, 2024.

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Webinar: Exploring the eDirectory Marketplace Widget

Exploring the eDirectory Marketplace Widget

The eDirectory Marketplace Widget is more than just a new feature; it’s a game-changer for online directories, enhancing the user experience and providing opportunities for businesses to thrive. During the webinar, we delved into the core functionalities of the widget, designed to integrate into your existing eDirectory platform seamlessly.

At its core, the Marketplace Widget is a versatile addition to our platform that empowers directory owners and administrators to seamlessly integrate a marketplace directly into their websites. This feature enables you to showcase products and services, creating a more immersive and engaging experience for your users.

In this webinar, we demonstrated the capabilities of the widget, showing how sponsors can list the products and drive sales through external links. This is another excellent way to monetize eDirectory and offer listing owners more options to make their listings richer.

For directory owners looking to monetize their platform, the eDirectory Marketplace Widget opens up new revenue streams. Easily manage and monetize your directory by enabling businesses to list and sell products directly through your website.

Webinar: Exploring the eDirectory Marketplace Widget


In conclusion, the webinar offered an introduction to the capabilities of the eDirectory Marketplace Widget and its powerful features. Don’t hesitate to upgrade your eDirectory website to version 13.2 or later and have full access to the feature that can transform directory-based websites.


*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on January 24th, 2024.

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How to create an event guide in 2024

How to create a professional event guide

To create an event guide, it is essential to map all the relevant information about an event so that your website can be a bridge of access between the producers and the users/visitors of the events.

An Events Guide is extremely relevant to the current post-pandemic context.

The global health crisis significantly affected the event segment, and many believed that it would not be able to sustain itself. However, as in many other segments, event organizers had to rethink how they offer their services and transform the business into something more suited to the modern world.

Currently, forecasts for this segment are very satisfactory and promising, as pointed out by a report by Statista, which indicates that the event ticket sales niche is projected to reach US$72.31 billion in 2022. The report further showed that the event ticket sales segment is expected to deliver revenue growth of 14.4% in 2023.

Thus, investing in this segment can be a very profitable and sustainable way to develop an online business.

Read on and learn how to create and monetize a professional and efficient event guide!

What is an event guide?

As the name suggests, an event guide is a platform developed to create interactions between organizers and visitors/users by promoting events in different niches and segments.

An event guide works as an exhibition showcase, where organizers and advertisers can offer their events more comprehensively, reaching a large number of interested consumers.

An event website simplifies the process of purchasing tickets, registering, and accessing events.

This business is an excellent way to monetize online, as it offers many opportunities and formats to grow steadily in your niche.

What are the possible niches for an event guide?

Creating an event guide gives you the opportunity to monetize different niche activities with many different services.

You can create an event guide focusing on just one niche or one that covers several segments. Either option offers benefits to the website’s creator as well as event organizers.

If you have a niche event website, you will be able to target a specific segment and become a leader in this market.

As you are targeting multiple niches, you will be able to reach a larger audience and promote a wider range of events.

  • Some niches to explore are:
  • Music, festivals, and entertainment;
  • Religious events;
  • Regional and agricultural fairs;
  • Sporting and fitness events;
  • Gastronomic events;
  • Technology events;
  • Professional and work-related events, etc.

How to create an event guide professionally

Creating a professional event guide is easy if you have the right tools. eDirectory is specialized software for creating classifieds websites, business directories, and of course, event guides.

To create your event guide using eDirectory, you need to follow a few simple steps. See below!

1. Choose the niche that fits your strategy

A niche is the starting point for all classified websites, including event guides, as it is through choosing a niche that you can begin to develop your marketing and monetization strategies.

Create an Event Guide - Category events

If you already have an online presence for your business, such as a website, social networks, or a blog with an established theme, take advantage of the identity in your event guide. If you haven’t defined your niche yet, consider choosing a subject that you have an affinity for or are interested in exploring. Believe me, this identification will make your work to populate your site with new events much more pleasant and fluid.

Bet on specific niches because, despite having a smaller audience, the tendency is for this audience to be more engaged with events of their interest. If you go for a bigger niche, try to target your reach to your region or city, and gradually expand the reach of your event guide as demand from advertisers grows.

2. Sign up for eDirectory to start your project

Creating an event guide from scratch is no simple task, and if you want to opt for WordPress events themes, for example, you will end up realizing that the offer of plugins is, at the same time, wide in quantity and limited in quality.

As it is a free platform, we are given the perception that is possible to build a robust and functional website, which will expand over the years at zero cost. This perception is far from being accurate, as you still must include domain purchasing and hosting expenses in your planning, in addition to themes and plugins that are usually paid on a recurring basis (monthly or yearly).

With a platform designed to create classifieds websites and events guides such as eDirectory, you have a ready-to-use solution at an affordable price with plans that include hosting and unlimited listings. In addition, eDirectory is a scalable and robust solution that will grow with your business.

Create an Event Guide - tier subscription plans

Have access to an intuitive drag-and-drop interface, complete control panel to add and edit new events, moderate reviews, add add-ons, descriptions, your advertisers can add external links such as websites and social networks, security certificate included, and many more features.

After the initial setup with eDirectory, you can now choose which payment methods your advertisers can choose when paying for plans and ads.

3. Define payment methods

Creating a simple, low-friction checkout experience is essential for an effective monetization strategy. Making it easy for your customers to pay for monthly subscriptions and other additional services is important for your event guide to generate recurring revenue.

eDirectory comes with support for the largest digital payment methods on the market, such as Stripe, PayPal, and Authorize.Net. On top of that, you can enable recurring payments with the click of a button. To set up one or more payment methods, access the control panel and select the Payment Methods option:

Create an Event Guide - Payment Gateways

4. Manage features and pricing for each level

Next, you must define what will be the values and resources available at each subscription level of your event guide. With the eDirectory control panel, you give your advertisers power over every function of the event guide, from the most basic functions like email, phone, and description settings, to advanced options like including youtube videos, Facebook pages, and including a URL to another site.

Create an Event Guide - Level and pricing plans

If you still don’t know where to start, we suggest having a free basic plan so that your advertisers can familiarize themselves with your events guide and, from there, learn about the advantages of the other plans and move on to an event subscription.

Just remember to save the most important features for your most important plan so advertisers will want to sign up.

Need to change some option or value for one of the plans, just go back to the payment options and adjust your membership level offers whenever you need to as your business grows.

Whatever is your business plan to create your event guide, eDirectory delivers the tools so you don’t miss any opportunities.

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5. Create categories and subcategories for your event guide

One of the most powerful features of an online event guide or an online business directory is its categories and subcategories. Essential for the organization and sectorization of a website and for indexing and ranking in search engines (SEO).

Inside eDirectory, you, as the event guide manager, define how many categories your site will have, being able to expand according to the needs of your niche. Aggregate subcategories to segment your event guide and allow your advertisers to find the option that best fits their events.

Create an Event Guide - categories and subcategories

6. Create a new event

And finally, the most important part: how to create an event. Through the control panel, advertisers can easily create and edit events within minutes.

Set event name, date, location, add photos and videos, opening hours, links to external websites (purchase tickets), map, social media feed (Facebook and Twitter), and more.

Create an Event Guide - Event creation overview

Advertisers have control over SEO settings such as description, title, and keywords. With eDirectory it is also possible to obtain reports on leads and the performance of each event created, making it easier for advertisers to analyze information.

Next, we’ll show you how to monetize your event guide.

How to monetize your event guide?

You can monetize your event guide with eDirectory in a variety of ways, ensuring a recurring source of earnings. Check out how to do this:

  • Creating plans for your events: You can create up to three subscription plans (basic, intermediate, and premium, for example) and offer users various options and price ranges.
  • Banners and classifieds: another form of monetization is to sell advertising spaces with banners so that advertisers can advertise.
  • Offer additional services: by creating an event guide, you can also offer additional services such as design, video, and digital marketing. The classifieds section can be used to advertise event-related products such as musical instruments, accessories, etc.

Benefits of eDirectory for creating an event guide

You may have already realized that creating an event guide can be very beneficial for entrepreneurs looking to build a profitable online business.

By using eDirectory you create your website with several useful tools for advertisers and users, such as:

a. Recurring events – create and display

The advertiser will have access to the recurring event’s configuration, where they can create a list of events that occur frequently, for example, annual, monthly, biweekly, or weekly.

b. Monetization from free to premium events

As mentioned before, you will be able to create plans for your events, thus establishing various monetization possibilities.

It is possible to create from free events to premium events. In addition, you can also monetize classifieds and more with eDirectory.

c. Widgets for displaying events (featured/recurring)

Use widgets to highlight your events and reach more users and visitors. This is a great way to create relevant content and keep your users engaged on your page.

d. Multiple categories

eDirectory also allows you to position your event in multiple categories, which greatly increases the likelihood of your event being found in searches by your site’s users. Advertisers see this option as a big differentiator, which certainly makes their event guide more competitive.

Wrapping up

See how an event guide can be beneficial if you want to build a profitable online business? Now you know the best tool to make you achieve the success you want.

Ready to create an event guide professionally and efficiently? So, don’t hesitate to test out eDirectory in a free guided demo right now to get the best and richest experience in creating event guides and classified portals.

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