Webinar: Benefits of Google Tag Manager

Benefits of Google Tag ManagerIn this week’s webinar, we covered one of the most useful Google web tools: Google Tag Manager (or GTM). If you own a website or manage one but are not a developer, you most probably already felt the need to implement snippets of code from Google itself or other services such as tracking pixels (Facebook), social media sharing, and a myriad of widgets. The benefits of Google Tag Manager are both in the ease of use as well in managing your tags.

And speaking of Tags, think of them as plugins, these snippets of code can make your site smarter by adding several types of tools in your website. Examples of tags are Google Analytics, Hotjar, remarketing tools, CRM integrations, submission forms, and the list goes on.

Prior to GTM, trivial things such as tracking codes would need to be hardcoded on your site by a developer.

According to the official documentation from Google Tag Manager, these are the basic concepts of Tags and Triggers:

  • Tag: A tag is a code that sends data to a system such as Google Analytics.
  • Trigger: A trigger listens for certain events, such as clicks, form submissions, or page loads. When an event is detected that matches the trigger definition, any tags that reference that trigger will fire.

Source: Orbit Media

The tags work in conjunction with triggers, which are what release the tags to start tracking. It basically tells GTM when, where or how to fire a tag. These triggers can be set by page views, link clicks, form submissions, or even scroll depth.

Watch the webinar and discover the benefits of Google Tag Manager for eDirectory

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites above.

This session was recorded on August 10th, 2022.

Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.

Edirectory Free guided demo

 

How to Create a Buyer’s Guide Website?

How to Create a Buyer's Guide Website

How to Create a Buyer’s Guide Website?

Buyers’ guide websites are essential for providing information plus reviews for customers to make informed decisions prior to the purchase. The objective of this category of online business directory is to provide detailed information about products, software, and services.

A good buyer’s guide should also include reviews from real customers who have purchased the product, providing a basis for other users to make an informed decision based on their experiences.

As a result, the added information will help users find the products they want and increase the conversions on your buyer’s guide website. 

When a customer searches for a specific product, they want to know why one product fits their needs better than another. Think about choosing software for web development. There are some tools you know you need. However, through a buyers’ guide, you might find that the software of interest requires even more features. The added information about the product will show how your product can solve your users’ problems.

Throughout this article, you will learn how to create a killer buyer’s guide website and the best platform to start your project. Let’s get started!

Topics covered in this article

  • What is a buyer’s guide website?
  • Why is creating a Buyer’s Guide website so Important?
  • Popular types of buyer’s guide websites
  • Create a Buyer’s Guide Website with eDirectory
  • Conclusion

What is a Buyer’s Guide Website?

You may be asking yourself what is a buyer’s guide. A buyer’s guide is designed to streamline purchasing by supplying all the necessary data about a determined product, service, or company. Customers should be able to access a clear message about a product with a simple click. 

The purpose of a buyer’s guide website should be to increase the user’s confidence before making a purchase. It doesn’t matter if you are simply showcasing products and services or if you are also promoting your own affiliate links. The most important thing here is to provide trustful content, especially through user reviews.

Why is creating a Buyer’s Guide website so Important?

In this topic, we will cover four points to explain the importance of creating a buyer’s guide website. As mentioned above, we learned that educated customers become well-reasoned customers. These users are not just browsers; they are people who want to get the best product facts. Buying guides are essential as they help consumers with valuable content and maximum sales potential. They should include product specifications, and customer reviews to help customers make an informed decision.

  • Keep your Audience Well Informed

Imagine you are looking to purchase a new smartphone, a laptop, or even a new marketing software for your company. Where do you start your search? Probably going to Google to find the reviews and opinions from people who actually have purchased and used the product you’re looking for. 

The same goes for everyone else searching for any kind of product on the web, and here’s where creating a buyer’s guide website can be very interesting. Focus on your area of activity and offer comprehensive reviews based on user-generated content. People tend to trust other people’s experiences.

Remember: social proof drives sales and well-informed customers and around 90% of online shoppers read at least one review before making a purchase.

  • It’s great for SEO

When shoppers decide what to buy, they will look at search engines like Google and Bing, or even Amazon. All of these websites index and rank content (products) differently. However, all algorithms value original content, and customer reviews feed the search engine website which can be translated to a better ranking of your buyer’s guide website to surface among the results on the SERP (search engine results page).

How reviews boost SEO

source: https://www.yotpo.com/blog/reviews-seo

Sixty-three percent of all shopping starts online. If your optimized guide’s visibility increases for particular search terms, you can drive more traffic to your site. For that to happen you will need to work on content first, be sure to go after sponsors that will advertise on your buying guide website, make sure to include all the products that are relevant to your niche, and take advantage of keyword tools such as SEMrush, Ubersuggest or Google Keyword Planner to understand what are the search terms used by shoppers when looking for product reviews and make sure to incorporate these keywords to the results page and product pages of your buyer’s guide website.

For example, Shopper Approved and G2 rank highly on search engines for gathering user-generated content in the form of reviews, demonstrating how reviews are a powerful form of customer content that boosts organic traffic.

  • Increase your conversions

Through SEO or paid ads, your buying guide website is likely to gain traffic as well as rank higher in search engine results. Once you’ve generated enough traffic, you need to convert that traffic into leads. This is what we’ll call conversions.

Your audience’s purchasing patterns can vary as new trends emerge. You may uncover new customer groups as you research your buyer’s guide. Remain flexible and acclimate to the facts you discover. It’ll help you create more compelling content that drives sales.

 Take Advantage of User-Generated Content (UGC)

One of the top benefits of user-generated content is that it serves as excellent social proof. Seeing content from real customers increases the advertiser’s credibility and brings their brand’s promises into perspective. In addition, people trust user-generated content over most other types of review content. Therefore, incorporating user-generated content will enhance the trustworthiness of your buyer’s guide website.

Consumers have different reasons for wanting to try a product, and UGC can play an important role in this decision. Numbers are very clear about the impact UGC has on them, more specifically, UGC increases conversion rates 85% better than other content types. 

A recent study from Harvard Business School found out that the more stars a brand or product has on Yelp, there is a boost of 5% to 9% in sales and lead generation. eDirectory is prepared to receive UGC in the form of reviews and stars that will be displayed for other users to read and make informed decisions.

eDirectory Reviews Boost Website

source: www.edirectory.com

Popular types of buyer’s guide websites

Here are a few buyer’s guide websites you could take as inspiration for your own project. 

  1. Capterra
    The Capterra online marketplace acts as an intermediary between technology buyers and suppliers within the software industry. Here, users can read other users’ opinions on a vast variety of software and online products to make an informed purchase decision. This is a classic buyer’s guide website that relies on UGC to take inspiration.
  2. Software Advice
    In more than 300 market categories, Software Advice provides consulting, research, and user analysis services on software applications. Similar to what we see on Capterra, but with  Business intelligence, marketing automation, CRM, HR, and construction are a few of them.
  3. Glass Door
    In addition to being a web-based review company for job boards, Glass Door is another kind of review website, where you don’t actually buy anything, but rather, get the opinions of actual employees about companies, jobs, salaries, and other work-related matters. Just to illustrate what types of buyer’s guide websites you can build with eDirectory.

Create a Buyer’s Guide Website with eDirectory

Now that you understand how effective a good buyer’s guide website can be, it’s time to choose the right platform to build your own. eDirectory is a software where you can easily build classified ads sites, online directories, events guides, and, of course, buyer’s guides and review websites. 

best classified website software tool

With eDirectory, you can take your idea from scratch to the finished product easily. With its intuitive drag-and-drop page editor, you can quickly create pages and insert widgets for anything you need. Your sponsors will benefit from eDirectory’s powerful categories and subcategories, as well as flexible listing templates that let you completely customize the layout and features of the listing for each level of subscribers. 

Quick steps to create a buyer’s guide website with eDirectory

  • Sign up and create your account in eDirectory

First things first, go to edirectory.com and sign up for a free guided demo. As your first contact with the platform, you will have access to the site manager back panel. For a complete understanding of what eDirectory can do for you to create a great buyer’s guide, we recommend you try the demo first!

edirectory site manager

Here you’ll manage your buyer’s guide, create listings, moderate reviews, create categories, design new and existing pages, etc.

  • Select your target location

You can set up your buyer’s guide websites in any location you’d like, no matter if they’re local, regional or national. When offering local deals or classifieds, as well as for SEO purposes, this is quite important. Make sure you select your time zone and the language in which you want your dashboard and website to be displayed.

edirectory language location

  • Adding categories and subcategories

Depending on the niche of your Buyer’s Guide website, you will have different categories. If your business is focused on food and restaurants, it is most likely that your website will have categories related to it. Creating categories in eDirectory is quick and easy, you will find the categories feature inside Content > Listings, and then click on categories. Create as many categories as you need with up to 9 subcategories.

edirectory create category

  • Import your first products or business

Now that you’ve created your categories, you can import your products or services. In the initial stages of your buyer’s guide website, you can either register all items individually (which can be a time-consuming task) or use bulk imports to expedite the process.

On the Content tab, click the Import option and then click Listings. You can upload your CSV or XLS spreadsheet file and follow the instructions. This will only take a few seconds, as you’ll be asked to match the fields on your spreadsheet and that’s it.

edirectory import tool

  • Connect your domain name and spread the word

Lastly, don’t forget to set up your new domain name using your favorite platform, and don’t worry about the SSL certificate and hosting, as it comes included in every eDirectory plan. If you want to self-host your buyer’s guide in another service, go ahead as this is also an option.

Don’t forget to set up the Google services like Maps, Analytics, and Tag Manager. 

Once your buyer’s guide is live, is time to promote it and spread the word about your service. Remember that Google loves good and unique content, and buyer’s guides are an excellent source of UGC, so leverage this strategy. Go after partnerships with local brands or suppliers, offer them exposure or free premium subscriptions for a couple of months, investing in paid advertising on social media and PPC (pay per click) campaigns. You’ll very likely drive way more traffic and attract new sponsors.

Wrapping up

The purpose of this article was to demonstrate what could be accomplished with a buyer’s guide website. Additionally, it allows users to generate content, making it a reliable source of information for people to make informed decisions. This makes it not only a great business model for recurring revenues but also one that encourages user-generated content. 

Your buyer’s guide website can cater to any niche, not only tech products and services. There are review-based websites for everything, like jobs, food and restaurants, cars, games, apps, events, lawyers, dentists, and doctors. It truly fits every industry.

If you want to create a powerful and easy-to-manage buyer’s guide website, Directory is your best choice. Don’t wait, sign up for a free eDirectory demo today. 

Edirectory Free guided demo

 

Webinar: How to Populate Your Online Directory

how to populate your online directory - edirectoryOne of the most common questions for new and existing directories is how to populate your online directory. Since high-quality content is the most valuable asset of directory-based websites, having an up-to-date database is key to driving more traffic to your website.

It is your data (as content) that will attract people to your website more than any other part, whether it is technology, hosting or features. Look for data in your niche that is hard to find or that is too complex, so you can simplify it and make it easier for your audience to understand. Curation is key for this stage.

Remember: focus on both the breadth and depth of your information, creating goals for the number of listings you want to achieve as well as for the quality of those listings.

In this Webinar with our CEO James Chubb, learn more about how to populate your online directory with good and quality curated data, software for data scraping, list brokers, and best practices on listing management.

How to Populate Your Online Directory

This session took place on July, 13th 2022.

  • * We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in this article.
  • * Before using Octoparse, please read the terms and conditions and privacy policy carefully. Do not use it to scrape data from social media and password-protected websites.

post - how to populate your online directory

request a Demo of eDirectory

Webinar: Agency Services to Increase Revenue

Agency Services to Increase Revenue

When running a classifieds website or an online business directory, there are several types of services you could offer as a way to generate extra revenue. Acting like a small marketing agency or publisher, your sponsors could benefit from a professional take on areas they might be lacking, such as good photos, SEO, content creation, etc.

These are strategies especially important when you have just released your classifieds website, which can take some time to get traction and take off. These agency services are a very helpful way to generate revenue while building content and traffic.

If you are able to offer a good service experience, it is more likely that sponsors will stick to your online business directory. Be sure to know your clients and their pains, providing the solution for their business weaknesses.

And the easiest part is that you can bill these services directly inside the listing itself. Making it a smooth process with minimum friction.

In this webinar our CEO James Chubb shows how to offer agency services as a way to build additional revenue. He discusses different offerings, how to price them, and execute the services.

Agency Services to Increase Revenue

A few ideas of agency services

  • Website & Email hosting
  • Create newsletters for clients
  • Make videos and photos (food, real estate, cars, events)
  • SEO services
  • Manage paid ads such as Google ads and Facebook
  • Content writing for blogs

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on June 29th, 2022.

Want more tips? Shoot us a note at .

 

eDirectory Facebook Group

How to create an event guide in 2022

How to create a professional event guide

To create an event guide, it is essential to map all the relevant information about an event so that your website can be a bridge of access between the producers and the users/visitors of the events.

An Events Guide is extremely relevant to the current post-pandemic context.

The global health crisis significantly affected the event segment, and many believed that it would not be able to sustain itself. However, as in many other segments, event organizers had to rethink how they offer their services and transform the business into something more suited to the modern world.

Currently, forecasts for this segment are very satisfactory and promising, as pointed out by a report by Statista, which indicates that the event ticket sales niche is projected to reach US$72.31 billion in 2022. The report further showed that the event ticket sales segment is expected to deliver revenue growth of 14.4% in 2023.

Thus, investing in this segment can be a very profitable and sustainable way to develop an online business.

Read on and learn how to create and monetize a professional and efficient event guide!

What is an event guide?

As the name suggests, an event guide is a platform developed to create interactions between organizers and visitors/users by promoting events in different niches and segments.

An event guide works as an exhibition showcase, where organizers and advertisers can offer their events more comprehensively, reaching a large number of interested consumers.

An event website simplifies the process of purchasing tickets, registering, and accessing events.

This business is an excellent way to monetize online, as it offers many opportunities and formats to grow steadily in your niche.

What are the possible niches for an event guide?

Creating an event guide gives you the opportunity to monetize different niche activities with many different services.

You can create an event guide focusing on just one niche or one that covers several segments. Either option offers benefits to the website’s creator as well as event organizers.

If you have a niche event website, you will be able to target a specific segment and become a leader in this market.

As you are targeting multiple niches, you will be able to reach a larger audience and promote a wider range of events.

  • Some niches to explore are:
  • Music, festivals, and entertainment;
  • Religious events;
  • Regional and agricultural fairs;
  • Sporting and fitness events;
  • Gastronomic events;
  • Technology events;
  • Professional and work-related events, etc.

How to create an event guide professionally

Creating a professional event guide is easy if you have the right tools. eDirectory is specialized software for creating classifieds websites, business directories, and of course, event guides.

To create your event guide using eDirectory, you need to follow a few simple steps. See below!

1. Choose the niche that fits your strategy

A niche is the starting point for all classified websites, including event guides, as it is through choosing a niche that you can begin to develop your marketing and monetization strategies.

Create an Event Guide - Category events

If you already have an online presence for your business, such as a website, social networks, or a blog with an established theme, take advantage of the identity in your event guide. If you haven’t defined your niche yet, consider choosing a subject that you have an affinity for or are interested in exploring. Believe me, this identification will make your work to populate your site with new events much more pleasant and fluid.

Bet on specific niches because, despite having a smaller audience, the tendency is for this audience to be more engaged with events of their interest. If you go for a bigger niche, try to target your reach to your region or city, and gradually expand the reach of your event guide as demand from advertisers grows.

2. Sign up for eDirectory to start your project

Creating an event guide from scratch is no simple task, and if you want to opt for WordPress events themes, for example, you will end up realizing that the offer of plugins is, at the same time, wide in quantity and limited in quality.

As it is a free platform, we are given the perception that is possible to build a robust and functional website, which will expand over the years at zero cost. This perception is far from being accurate, as you still must include domain purchasing and hosting expenses in your planning, in addition to themes and plugins that are usually paid on a recurring basis (monthly or yearly).

With a platform designed to create classifieds websites and events guides such as eDirectory, you have a ready-to-use solution at an affordable price with plans that include hosting and unlimited listings. In addition, eDirectory is a scalable and robust solution that will grow with your business.

Create an Event Guide - tier subscription plans

Have access to an intuitive drag-and-drop interface, complete control panel to add and edit new events, moderate reviews, add add-ons, descriptions, your advertisers can add external links such as websites and social networks, security certificate included, and many more features.

After the initial setup with eDirectory, you can now choose which payment methods your advertisers can choose when paying for plans and ads.

3. Define payment methods

Creating a simple, low-friction checkout experience is essential for an effective monetization strategy. Making it easy for your customers to pay for monthly subscriptions and other additional services is important for your event guide to generate recurring revenue.

eDirectory comes with support for the largest digital payment methods on the market, such as Stripe, PayPal, and Authorize.Net. On top of that, you can enable recurring payments with the click of a button. To set up one or more payment methods, access the control panel and select the Payment Methods option:

Create an Event Guide - Payment Gateways

4. Manage features and pricing for each level

Next, you must define what will be the values and resources available at each subscription level of your event guide. With the eDirectory control panel, you give your advertisers power over every function of the event guide, from the most basic functions like email, phone, and description settings, to advanced options like including youtube videos, Facebook pages, and including a URL to another site.

Create an Event Guide - Level and pricing plans

If you still don’t know where to start, we suggest having a free basic plan so that your advertisers can familiarize themselves with your events guide and, from there, learn about the advantages of the other plans and move on to an event subscription.

Just remember to save the most important features for your most important plan so advertisers will want to sign up.

Need to change some option or value for one of the plans, just go back to the payment options and adjust your membership level offers whenever you need to as your business grows.

Whatever is your business plan to create your event guide, eDirectory delivers the tools so you don’t miss any opportunities.

eDirectory Facebook Group

5. Create categories and subcategories for your event guide

One of the most powerful features of an online event guide or an online business directory is its categories and subcategories. Essential for the organization and sectorization of a website and for indexing and ranking in search engines (SEO).

Inside eDirectory, you, as the event guide manager, define how many categories your site will have, being able to expand according to the needs of your niche. Aggregate subcategories to segment your event guide and allow your advertisers to find the option that best fits their events.

Create an Event Guide - categories and subcategories

6. Create a new event

And finally, the most important part: how to create an event. Through the control panel, advertisers can easily create and edit events within minutes.

Set event name, date, location, add photos and videos, opening hours, links to external websites (purchase tickets), map, social media feed (Facebook and Twitter), and more.

Create an Event Guide - Event creation overview

Advertisers have control over SEO settings such as description, title, and keywords. With eDirectory it is also possible to obtain reports on leads and the performance of each event created, making it easier for advertisers to analyze information.

Next, we’ll show you how to monetize your event guide.

How to monetize your event guide?

You can monetize your event guide with eDirectory in a variety of ways, ensuring a recurring source of earnings. Check out how to do this:

  • Creating plans for your events: You can create up to three subscription plans (basic, intermediate, and premium, for example) and offer users various options and price ranges.
  • Banners and classifieds: another form of monetization is to sell advertising spaces with banners so that advertisers can advertise.
  • Offer additional services: by creating an event guide, you can also offer additional services such as design, video, and digital marketing. The classifieds section can be used to advertise event-related products such as musical instruments, accessories, etc.

Benefits of eDirectory for creating an event guide

You may have already realized that creating an event guide can be very beneficial for entrepreneurs looking to build a profitable online business.

By using eDirectory you create your website with several useful tools for advertisers and users, such as:

a. Recurring events – create and display

The advertiser will have access to the recurring event’s configuration, where they can create a list of events that occur frequently, for example, annual, monthly, biweekly, or weekly.

b. Monetization from free to premium events

As mentioned before, you will be able to create plans for your events, thus establishing various monetization possibilities.

It is possible to create from free events to premium events. In addition, you can also monetize classifieds and more with eDirectory.

c. Widgets for displaying events (featured/recurring)

Use widgets to highlight your events and reach more users and visitors. This is a great way to create relevant content and keep your users engaged on your page.

d. Multiple categories

eDirectory also allows you to position your event in multiple categories, which greatly increases the likelihood of your event being found in searches by your site’s users. Advertisers see this option as a big differentiator, which certainly makes their event guide more competitive.

Wrapping up

See how an event guide can be beneficial if you want to build a profitable online business? Now you know the best tool to make you achieve the success you want.

Ready to create an event guide professionally and efficiently? So, don’t hesitate to test out eDirectory in a free guided demo right now to get the best and richest experience in creating event guides and classified portals.

Edirectory Free guided demo

Newsletter Ideas to Grow your Traffic

Newsletter Ideas to Grow your TrafficIt is true there are other ways to engage with your audience, but when it comes to getting closer to them, e-mail marketing is still king. Having direct access to your intended audience’s inbox is a great advantage you do not have with social media, live chats, blogs, and other methods of communication.

Successful email marketing campaigns can bring an ROI of $38 per dollar spent, making it an essential technique for any online business. But to start your first newsletter campaign on the right foot, you must understand the principles of a good email marketing strategy. Remember to put your customer and their needs first, then they will reward you with being loyal. Try to work with these three key pillars of customer experience marketing in mind:

  1. Is your message helpful for the customer?
  2. Is your message customer-centric?
  3. Is your message personal?

The key is to send the right message, to the right person at the right time. Not that this is easy, not at all, but with a good amount of testing and refining, you’ll start to understand your audience and get better engagement.

In this week’s webinar, we covered the main points from the technical aspects of creating your first email campaign, as well as segmentation, monetization, and strategies for both sponsors and visitors.

Useful links and tools mentioned in the webinar:

*Except for Campaign Monitor, we are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar..

This session was recorded on May 4th, 2022.

Want more tips? Shoot us a note at .

eDirectory Facebook Group

Meet the new eDirectory Marketplace Widget

Meet the new eDirectory Marketplace WidgetWe are thrilled to announce a killer feature that changes the game for the online business directory community: the eDirectory Marketplace Widget. Publishers now have a perfect tool to showcase and sell their products or services directly from your directory with the click of a button, making your online directory a much more attractive option for new and existing sponsors.

This feature has been developed over several months by the eDirectory product team to be useful and easy to manage. You can maximize your online directory by offering more value to sponsors looking to sell online to a wider audience.

The Marketplace Widget is a brand new addition to eDirectory’s most recent release, and we’ll explore how to utilize it in detail in this article. Let’s get started.

Make it possible for your advertisers to sell products and services

Marketplaces have become some of the biggest and most valuable companies in the world. It is expected that B2B eCommerce site sales will reach nearly $1.77 trillion in 2022*¹, an increase of 12% over the past year as online business trends continue to influence everyday B2B operations.

Globally, 40% of all online spending post-pandemic*³ occurs on marketplaces, a number that is predicted to increase in 2022 as the world reopens. With the new eDirectory Marketplace Widget, your advertisers can offer their goods and services directly to their audience through your website.

Easily add a direct payment link (from any payment gateway) to the “Buy Now” button and that’s it! The sponsor can make sales and receive the payment instantly. They can also use the custom buttons to book services (book now, make an appointment, etc), which is something we will explore in more detail in the next topic.

We have a detailed article on how to use the eDirectory marketplace widget to its full potential.

edirectory marketplace widget

Offer services and book appointments from your online directory

If your advertisers aren’t selling physical or digital products, but are instead providing services like classes, consultations, or any activity that requires an appointment, they can use the products and services widget in conjunction with their favorite booking tool (such as Calendly or YouCanBookMe) to drive leads directly to their landing pages.

eDirectory Marketplace Widget

In niches such as Wellness & Health, where sponsors can offer services such as yoga classes, individual boxing lessons, nutritionist consultations per hour, and personal training sessions, this can be a very valuable feature for listing owners. 

For other consultancy or coaching-related niches, the “Book Now” button is also a differential that adds value to your online directory and could attract new clients, as these professionals work mostly on an appointment basis. Consider upgrading your eDirectory to v13.1 to take advantage of these and more features.

For Restaurant and Food Services

The eDirectory Marketplace Widget is also a killer feature for the restaurant and food niches because now your sponsors can create special offers that can be purchased or booked on the spot! 

edirectory marketplace widget - fajitas

For instance, the demand for personal chefs has grown significantly since June 2020, according to Fanny Suen Hiu-yan, founder of MobiChef, a Hong Kong startup that provides private chefs for hire*². Listing owners can then create unique offers combining products and services to uncover new revenue streams, such as adding a “Chef at home” service with a “Book Now” button linking your favorite booking app, letting the customer choose their own time and date.

eDirectory marketplace widget - Chef at home

In addition, a reservation service can be added so clients can book tables directly from a listing, thereby avoiding needless phone calls. Restaurants can also sell pre-cooked meals, wine bottles, condiments, and more.

Mix and match call to actions

It is possible to redirect clients not only to shopping links (like PayPal or Stripe) and booking links (Calendly) but also to custom pages, messaging applications, CRM applications, and so forth.

Take this Golf club example, players can schedule 1 on 1 lessons via text message directly to the club’s reception by clicking the Golf Lessons button. The offer appears on the listing and can be visited by the audience.

eDiectory Marketplace widget - Golf lesson

And If your advertisers want to get serious about tracking their conversions through the Products and Services widget, they can use Google Tag Manager or Google Analytics to track any URL or form submission on your online directory in order to take full control of your KPIs.

What kind of buying links can be used with the eDirectory Marketplace Widget?

This widget allows the use of any type of external link! Whether from PayPal, Stripe, Amazon Pay, or WePay among others. It’s also possible to link offers directly to a store on Shopify, Magento, Open Cart, and drive the lead to a sales funnel, hence using the listing owner inventory and shipping options.

Leads can also be sent to a landing page with a custom form, and thus have more control to drive the prospects to a CRM app such as Hubspot, Mailchimp, Pipedrive, GetResponse, and so on.

Start Your Online Directory

Wrapping up

The Products and Services Widget is a great tool that empowers listing owners that don’t have an online store to sell products and services directly to customers. If properly used, this can change the way your advertisers use your online directory.

As a great value offer, you can include this widget only in the top-level listings of your online directory to attract more sponsors.

In  this article we covered:

  • An introduction to the new eDirectory Marketplace Widget (products and services)
  • Selling physical and digital products
  • Offering services and booking appointments
  • Restaurant and Food usage
  • Mix different types of links
  • What types of links can be used

Read the full list of enhancements of eDirectory v13.1 here.

Upgrade to the latest version of eDirectory today!

For active clients looking to take advantage of the latest and greatest eDirectory.com has to offer, simply fill out the Upgrade Request form or contact your account executive.

For new clients looking to launch an online business with all you see here and much more, please request a demo here, call us directly at +1-800-630-4694, or send an email to sales@eDirectory.com.

Join the eDirectory Facebook GroupReferences:

  1. https://internetretailing.net/marketplaces/marketplaces/marketplaces-clear-winner-as-51-of-post-pandemic-retail-set-to-take-place-online-23408
  2. https://www.scmp.com/magazines/style/leisure/article/3152874/how-personal-chefs-became-covid-19s-must-have-luxury
  3. https://www.insiderintelligence.com/insights/ecommerce-industry-statistics/

Webinar: Optimize your Conversion Rates

Optimize your Conversion RatesCRO (Conversion rate optimization) is the process of optimizing web pages based on visitor’s behavior to maximize conversion rates, which means increasing the chances that visitors will take the desired actions on your site, such as form submissions, downloads, newsletter subscriptions, clicks, and other.

In order to optimize a website, there are two main elements to consider:

  1.  Design – How visitors will perceive the content they are searching for.
  2.  Copy – This is the text that will capture the visitor’s attention and will persuade them to take action.

For directory-based websites, you must also think about two verticals of optimization:

  1.   Conversion for visitors – drive them to premium content.
  2.   Conversion for advertisers – drive them to sign up for a plan.

In this week’s webinar, the eDirectory marketing team shared strategies on how to optimize conversion rates through data analysis and conducting multiple tests, tweaking content to make it more relevant to visitors, and drawing appropriate conclusions from the data.

Optimize your Conversion Rates

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on April 20th, 2022.

Want more tips? Shoot us a note at .

eDirectory Facebook Group

Webinar: Meet the new eDirectory V13.1

Welcome to the new eDirectory v13.1In this webinar, see the most important features of the all-new eDirectory V13.1. We’re joined by Fernando Nascimento, eDirectory’s product manager, who offered a comprehensive tour of everything you can achieve with the new version.

Further, we discussed in depth the new Marketplace widget – for Products and Services – which is a killer feature that enables advertisers to sell both products and services and to make appointments, through external links to their service of choice. Moreover, the online directory owner has the option to monetize this feature on the top listings level.

The Marketplace feature (as we call it) is something that can change the usability and the value proposition of your online directory, so it is highly recommended that you watch this webinar and take some time to read through our new blog articles on the new eDirectory V13.1 release and also the new eDirectory App.

So take your seat and enjoy this session with us!

Welcome to the new eDirectory V13.1

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on April 13th, 2022.

Want more tips? Shoot us a note at .

eDirectory Facebook Group

 

It’s out: New eDirectory v13.1

Meet the New eDirectory v13.1

New eDirectory v13.1We are proud to announce a major release: eDirectory v13.1. It is filled with new features and new technology. It reflects the constant evolution of the most complete directory software.

According to Arca Solutions’ CEO, James Chubb, this new eDirectory version comes from a new set of internal processes for faster release cycles. It means more product features are being added with even more quality.

This release gives more flexibility and functionality, making it easier to launch and monetize directory-based websites.

The new eDirectory Mobile App

The star of the new release is the new generation of the eDirectory Apps. Formerly built using two different platforms (one for Android and one for iOS), the new eDirectory app is created with Flutter, an open-source framework developed by Google in 2015. It delivers native performance and visual consistency on different platforms.

Fernando Nascimento, product manager of eDirectory, says that web and app formats are now closer and the plan is to get them even closer in terms of design, features, and functionalities.

Read more about the New eDirectory App here.

There’s no doubt the new eDirectory App brings more flexibility but it also brings more opportunities for customization, to meet specific needs. ”The new version is built on the open-source Flutter platform, where the single code base can generate native iPhone and Android apps. Going forward this will dramatically increase the velocity of the app development, as well as make app customization much more affordable”, says James.

What’s new on eDirectory v13.1

Besides the new eDirectory App, the web version brings improvements and new features across all modules. As we have a blog post dedicated to the new eDirectory App, let’s see here the highlights for the web version!

New Widgets for the Listing Detail Page

Marketplace Widget

This feature allows listing publishers to create lists of products and services that
will be shown as a catalog on the listing detail page, and an external purchase link can be added so the end-user can purchase the offered item. Learn how to add this feature to your eDirectory site.

Header Widgets

A total of 5 new header widgets for design enhancements and to create fine-tuned templates for each category.

  • Thin Header
  • Centralized Header (3 different versions)
  • Header with Gallery (up to 8 images)

Contact Us Widget

The contact information is displayed on the default header widget but now it can be displayed anywhere on the listing detail page. It includes address, phone, an additional phone, website, and email.

Badges Widget

Similar to the Contact Information, Badges were displayed only on the default header but now can be added anywhere on the listing detail page.

Browse by Category Widget

Site managers can now select from which module the categories will be selected on any
of the “Browse by category” widgets. It creates more options to highlight the best content of your project, improving user engagement.

Twitter Feed Widget

With the sunset of the Advanced Social Media Plugin, the Twitter feed is now available for all new installations. Available for Listings and Events modules. LinkedIn clickable URL can now be added to the listing page.

Deals Module

Advertisers are now able to upload their own QR code, which will be displayed on the redeemed coupon, making it easier the deal validation. Fixed prices are now optional, allowing advertisers to create generic coupons such as “All products with 50% off”. Advertisers will be able to define if redeem codes will be generated randomly for each deal redeem or define a unique, customized coupon code that will be presented for all visitors who redeem that deal. Lastly, the Site Manager will be able to disable the display of the time left to redeem and the deals left counter. See how to use QR Code on deals.

General Settings – Maps and Banner Ads by level

Site managers can now choose which levels will display Google maps and Banner Ads on the detail page. Available for listings, events, and classifieds It allows to create or highlight the benefits of the premium plans.

Theme Layout Updates

New layout for themes Doctors, Wedding, and Restaurant. Improved default color palette for contrast and usability.

Claimable Listings export

New option to export claimable listings on the Mailing list section. Claimable listing is a powerful built-in feature so you can reach out to your potential advertisers, starting a conversation to engage and sell. This new export feature creates a faster way to pull this data and feed your preferred email marketing platform.

Read the full list of enhancements of eDirectory v13.1 here.

Upgrade to the latest version of eDirectory today!

For active clients looking to take advantage of the latest and greatest eDirectory.com has to offer, simply fill out the Upgrade Request form or contact your account executive.

For new clients looking to launch their online Enterprise with all you see here and much more, please request a demo here, call us directly at +1-800-630-4694, or send an email to sales@eDirectory.com.