“There is a trillion, not a billion, a trillion dollars in ad revenue that is going to leak down to all the hyper,local super nichey-niche-niche opportunities.”
For a little over a year, I had the opportunity to work for an Online B2B Publishing company. One of the most significant things I took away from my time there was the ongoing battle of print vs online media. Now to be fair, it’s not so much a battle as much as a transition at this point. If you haven’t read some of the whitepapers in the resources sections such as “Selling a Directory” and “Online Directories: The Next Big Media Vehicle for Advertising Agencies,” both address the print and online media battle, but nothing quite as blunt, direct, but insightful as Gary Varnerchuk did in this video:
$70,000 blogging and reviewing 6 blocks worth of street food? I briefly discussed the importance and value of developing an online directory with a niche focus, but midtownlunch.com has taken this to a whole new level. As great as it was to hear about the success Zach Brooks has had with a directory-esque site such as this, Gary brings great insight into the opportunities that are arising, and will arise in online media with the departure of print publications. If you’re interested in further discussing this, or other ideas you may have for a similar directory, don’t hesitate to call me.