A little over 5 years ago I rented a small office, hired 2 young developers and opened for business. The idea was simple – software and services for digital media. Back in 2003 the dot com bubble had burst, but the Internet was still growing rapidly, and then as today, grand opportunities seemed abundant despite the economic uncertainty.
Fast forward to 2009- our company has grown quite a bit. We closed last year with 51 full-time employees in our two offices, and a wide range of customers from publicly traded media companies, to decades old (but surprisingly modern) family owned publishers, to the T-shirt guy in his home-office getting the next “it” site off the ground. eDirectory, our flagship product, is now used to power more than a thousand online directories, guides and yellow page websites. As print industry revenue is collapsing, publishers must remember they are in the media business and the demand for content is increasing with all the new outlets, not decreasing. For all-digital startups, this rapid change in landscape marks a unique opportunity.
During our year end review there was a constant standout– we need to share our knowledge to make our customers more successful. With this in mind we cornered off a small space on eDirectory to launch the eDirectory blog.
We intend to post one or two times a week with success stories, monetization strategies, product announcements, and maybe the occasionally anecdote to keep it engaging- I’ll try to push the one about getting robbed in Rio past editorial.
Stay tuned, and please post your comments – we intend for this to be a forum for your success online.