An Introduction to Online Directories
In a world that constantly demands easily accessible, centralized and up to date information, online directories flourish. Think about this:
When they first came out, Priceline, Obritz , Hotwire and Travelocity were great sites because they aggregate flights, hotels and car rentals. Each of these sites made it considerably easier to make travel reservations without having to go to the websites for Southwest , United, US Airways, Hilton, Sheraton, Best Western, Hertz, Budget or Thrifty. Sites like these made information more consolidated and more accessible.
Then Kayak came along and became an even better alternative. Why? They aggregated all travel aggregators listed above. They made searching and booking travel easier by centralizing the information that Priceline, Hotwire and others had aggregated in their booking portal. This is the trend technology in media is taking and this is where online directories become a valuable arena of consolidated, information packed resources.
Similarly, directories help make finding information easy for those browsing.
Our clients who develop local search sites consolidate information on their area – businesses, restaurants, menus, ratings and reviews, all under one roof. Rather than having to go from site to site to find the information you’re looking for, online directories compile data to make searching easier. In a world where everything is about local search, community online directories are the original local search sites. The ability to bring together business listings, classifieds, events, daily deals, articles and local editorial coverage is what makes eDirectory’s software platform so robust.
Whether they’re local newspapers, city wide papers, magazines or journals, our software has helped publishers launch an online directory for their publication. We work with a number of small, local and city wide papers to help launch a local dining guide, business guide and daily deals site with classifieds and events – everything people are looking for when conducting local searches. We help publishers increase their search traffic and ad revenue through building an online directory into their site, and inversely, they provide their readers with a valuable resource of information.
While the buzz in local search may be getting a lot of attention, many magazine publishers come to eDirectory with the goal of developing an industry directory for the vertical they cover. For instance, publishers with magazines that focus on Wind Surfing use eDirectory create a directory of Wind Surfing retail businesses, product manufacturers, events, tradeshows, classifieds and even daily deals. Similarly, if another publisher’s magazine focuses on Cheerleading, eDirectory’s software can help to create a web based directory where the publishers’ readers can find a list of cheerleading equipment retailers, summer camps, events, competitions as well as classified ads.