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Resources

eDirectory Resources

Thank you for considering eDirectory as the solution provider for your directory site. Below are various whitepapers, case studies and other documents for your convenience. Whether you’re thinking of developing your own directory, are currently using the eDirectory or even using an alternative system, these resources can provide you with information from experts in the industry. If you have any further questions, please contact sales@edirectory.com

Case Study: American Ceramic Society Increasing Member Engagement

After developing a directory run on a proprietary, in-house platform as well as on a competitor’s solution, the American Ceramic Society came to eDirectory to increase member engagement in their not for profit organization. Learn how they offered a more manageable solution to their staff as well as a powerful marketing vehicle for their members.

10 Steps to Creating a Successful, Revenue-generating Online Directory

Whether you have recently purchased an eDirectory license or are thinking about creating an online directory, it’s very important to follow the suggested guidelines below when strategizing, launching and marketing your site in the first year or so.

The Shift of Media and the Advertising Dollars with it

This year, $65 billion dollars will be moving online. Billion, not millions. By 2014, print revenue is anticipated to drop to half of what it was in 2005 and while nearly all media is shifting online, the advertising dollars are still slow to follow. Learn how to best monetize your site and cash in on the advertising revenue that will soon be flooding to online publishers.

Starting an Online Business – How to Position Yourself for Success

This whitepaper helps to address the fundamental characteristics of many successful online businesses. Unfortunately, when you’re developing your site, cruise control isn’t an option. This whitepaper will cover what makes people successful when they’re starting a site, and uses the example of three different websites that found success from following a few fundamental rules.

Google Long Tail Online Directories Opportunity

Google’s Long Tail model revolutionized the way search traffic marketing, and more importantly, online advertising was understood. Learn how over 50% of Google’s revenue was made from ‘less of more’ and the opportunities it has created for niche, directory site owners.
With rapid shift of advertising dollars moving from print to online, these opportunities have increased exponentially, in what Web 2.0 guru Gary Vaynerchuk predicts will offer a ‘trillion dollars in ad revenue that is going to leak down to all the hyper, local, super nichey-niche-niche opportunities”
Learn more about Google’s Long Tail and the trends it’s setting in the online world by downloading this free whitepaper.

Marketing A Directory

This introductory document covers the best way to approach developing your site. From a larger scale focus to tips on getting as much traffic possible to your site, this whitepaper will help get your directory business off the ground.

Selling a Directory

As you’re about to read, directories often don’t sell themselves and the ones that enjoy the most success are taking pro-active measures to gain the business of advertisers. In “Selling A Directory” we look at the best way to approach your sales efforts once your directory has been finished, as well as general guidelines on the best practices in advertising sales. This whitepaper serves as an excellent resources for someone with limited sales experience or staff.

Online Directories: The Next Big Media Vehicle for Advertising Agencies?

This whitepaper analyzes the future of online directories in the advertising world. Because directories produce thousands of pages of unique content, they’re seeing more and more success with organic growth in search engines. With the development of local search as well as product and services directories, online directories could prove to be an extremely valuable place for agencies, or businesses themselves to target their advertising efforts.

Case Study

Take a look inside the development of OhioBridalExpos.com Spearheaded by Gleames Creative Design, a web development and graphic company, Jennifer Gleason was able to help streamline OhioBridal’s web presence while simultaneously offering their vendors and industry partners with valuable resources to promote their business. A great read for any agency or web design shop, as well as someone who wants to understand how to bring their directory idea to life.

Running a Sales Team

This introductory document covers the best way to approach developing your site. From a larger scale focus to tips on getting as much traffic possible to your site, this whitepaper will help get your directory business off the ground.

SEO Roundtable Discussion

eDirectory’s SEO Roundtable Discussion allowed eDirectory customers to get feedback on how to better optimize their directory sites with a live review and evaluation. Watch as SEO Manager, Jordan Steinberg and Product Marketing Manager, Jared Elder, select a few of the sites to evaluate live during the roundtable discussion. This interactive, open discussion and site evaluation is beneficial for all site owners to understand how to better optimize their directory site for increased search traffic.

Play eDirectory Video

An SEO Crash Course Learning What Impacts Your Search Traffic Most and How to Improve it

Whether you know nothing about SEO, or know the basics and want to know better ways to run your site, this introductory SEO course will teach you the basics of what impacts your search traffic, what search engines evaluate to rank your site, the habits to stay away from, and general tips on optimizing your site to increase traffic to your site.

Play eDirectory Video

Online Directories: How to Steer Your Site for Success

In the midst of the buzz around local search, online directories are becoming increasingly popular platforms to produce niche-focused, listing driven websites. In addition to their SEO-friendly nature, directory websites are positioning themselves in the path of all advertising dollars that are shifting from print media, to online, mobile and video.
In this 40 minute, recorded webinar, eDirectory’s Product Marketing Manager will discuss how directory sites, by nature, can be very successful, and what the necessary steps to ensuring the success of your online directory in the first six months.

Play eDirectory Video

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