New eDirectory Groups for our users

Join eDirectory Groups in Facebook and LinkedIn and get connected to people like you!

eDirectory.com Communities

The new eDirectory Groups of users is a proof that webinar events at eDirectory.com have been a relative success, both for eDirectory and it’s global community of directory software clients.  As we got started we had a  few interruptions with the new webinar software and getting familiar with how it all worked, yet we see the applications for our business and the benefits for our clients, so we will be moving forward with weekly webinars after a slight maintenance period to get the next series planned and executed.  We have learned a great deal about what we can do to continue our mission of building the best directory software on the planet and we thank everyone for their participation thus far.

Of the many pieces of actionable intelligence one we were able to roll out fairly quickly was the launch of our private partner strategy groups on LinkedIn and Facebook.  We’ve already seen some directory owners interacting with each other and can see the potential for this as we continue to grow our community.  We are committed to making ourselves accessible to all of our clients worldwide, no matter where they are, and these private groups are an excellent example of our goals here at eDirectory.com.  Clients today have a myriad of resources at eDirectory like a knowledge base we constantly update, chat support, customer success agents on call, our blog, webinars, a support ticket system, and now our new private groups on social media.

We hope to see both clients and those interested in launching an online directory website with eDirectory get all the information needed to have the best experience possible with our platform., and we are confident these new strategy groups will play a significant role in this goal.  We will strive to take every piece of feedback we receive and based on it’s ability to be adopted throughout the platform, have it added to the MOD Store, and to or enact a fundamental change in the logic of the directory software system. Nothing is off the table!

There are some exciting new optimizations and functionalities coming up on the next development cycle of the eDirectory.com directory software solution and some of those even came from our recent community events!  We believe this is only the beginning of bringing our powerful community participants closer together online to power more “meaningful communities” for all our members and users to be a part of, one site at a time!

We invite you to please join us in either our Facebook group found here or our LinkedIn group located here. Please feel free to get started with joining the groups, introducing yourself, inviting friends and family looking to launch for the $200 in Referral credits you’ll each receive, and getting ready to learn more and earn more with other online entrepreneurs and community leaders!

Please keep the great ideas coming and we look forward to seeing our online communities grow, the same as we hope to see those of our clients’ online communities growing as well.  Thank you for being the best part of eDirectory.com and we look forward to seeing what you build with our powerful directory software, cheers!

 

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How to Run Effective Social Media Campaigns in Under 30 Minutes a Day

social media campaigns

I know what you’re thinking, “I can waste 30 minutes to an hour on Facebook and Twitter without even thinking about it so how could I possibly run successful social media campaigns in less time than that?

The answer is simple if you focus on 3 key areas that will greatly reduce your time commitment and also bring results to your campaigns:

  1. Keyword Monitoring
  2. Scheduling Posts
  3. Create Twitter Lists

Keyword Monitoring

It’s important to keep track of two main areas when monitoring posts on social media:

  • Mentions of your brand
  • Posts including relevant keywords and phrases to your product or industry

To track the mentions of your brand you can set up e-mail notifications to help make sure you aware of any of these posts. Pair this with manual checks for each social platform individually to ensure you don’t miss anything and be sure to respond to these mentions accordingly. Interacting with your followers and being an open source of communication will always be beneficial.

For overall keyword monitoring, I would recommend using tools such as Mention or Hootsuite to track posts for the keywords you are interested in. This will help to organize your monitoring and save you the time of having to perform several individual searches manually. Try to be as targeted as possible with your keywords and set notifications for the ones that are most relevant to your site and the type of audience you are looking to reach. You can refine these keywords as you go and even target them geographically. After you have set up the initial search criteria, you will only need to do some minor tweaks from time to time. Be sure to share the posts that you find the most interesting and take note of interesting industry trends that may lead to new content for you in the future. Follow as many top influencers as you can and try to engage them in post sharing whenever possible.

Scheduling Posts

The next task that can save you a lot of time is to schedule your posts ahead of time. Hootsuite along with Buffer are great tools for doing this. At the beginning of a week or month you can set a schedule to be sent out at optimal days and times. It is a good practice to take some of your better performing post you have sent previously and resend them out with a mix of new ones. You should also make sure to not be sending too many self-promoting posts, your followers won’t appreciate this. Send out interesting articles and links to other sites to ensure you are a good user to follow and not just a link spammer.

By setting a schedule at the beginning of week or month you ensure that you will have a steady flow of content going out on a regular basis and you can check back in with your social accounts when needed or if you have some extra time here or there.

Create Twitter Lists

A great way to better organize your social media accounts and save you some time is to create Twitter lists that separate the most influential users in your industry, or the accounts that share the best content. Use these lists to ensure you only see posts from the top accounts that you follow, maybe the top 50 instead of all 500 of the users you follow.

If you can narrow these lists down to small enough groups of essential sources, you’ll be able to scan through each list very quickly and locate the most relevant content from each list. You can now retweet, share and mention these top users in a shorter amount of time and get more effective results.

Conclusion

After implementing these 3 items you can now check your mentions and top keywords, have a consistent stream of daily content going out and quickly browse your top users and most relevant content in 30 minutes or less or day.

Always keep in mind that it’s important to stay SOCIAL on your social media accounts, meaning you should always be communicating, sharing and engaging with people online. Have fun with it and use it to your advantage :)