A well designed website can definitely grab the eye of a visitor and keep them navigating your site for some time; however, to keep a visitor on your site for a good length of time requires strong content.
There are several steps to take in order to keep the content on your site relevant and fresh:
1. Be diligent about content
2. Perform regular updates
3. Create your own unique content
Be Diligent About Content
To create a content-rich website, you need to keep a clear focus. In other words, be disciplined. Creating content for a site is not a simple thing to do; it takes days to weeks of research before you get to the planning and development of content for your site. One way to stay on track is to use your time management skills to develop a schedule for research, writing, editing, and deployment. Be sure to remember that the content on your site is ever changing, so what you write up during the initial phases of your site can be updated in the future.
Perform Regular Content Updates
Content on a website is not a fixed item. The content is always evolving and changing to meet the needs of your customers and the needs of your visitors. A returning visitor to your site is more likely to spend time on your site again if they are reading new information, new articles, etc. One way to keep new and fresh information on your site is by adding a blog or a forum. The blog / forum is constantly updated by those members using those tools and keeps the information fresh for both the visitor and Search Engine Spiders looking through your site.
Create Your Own Content
When using the eDirectory it is important to ensure you have fresh content within your directory. It can be discouraging for a visitor to come to your site looking to purchase a listing when they see an empty directory. Due to the fact that you are selling business listing options it is important to show examples of each business listing option, even if the listing information is false. This will show to visitors and potential visitors what exactly they will receive from their purchase. For example, it is beneficial to have a fully detailed Showcase business listing in the directory which includes photos, Google map, video, slide show, etc. This can provide a great illustration of what the potential purchaser will be getting for the money spent with you.