Category Archives: Webinars

We invite our clients and enthusiasts from all over the world to join us for a collaborative learning experience about the eDirectory website platform.

Webinar: The eDirectory Apps

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The eDirectory Apps

With the release of the new eDirectory version 13.1, the suite of eDirectory apps became even more powerful. The new App was built using a Google technology named Flutter which delivers improved performance and visual consistency on different platforms.

The new technology was combined with a new design to make the eDirectory App look fresh and current. It took the eDirectory team months of research and prototyping to get to the final product: an app that’s fast and looks great on any device.

We were joined by Fernando Nascimento, product manager for eDirectory. In this webinar, he will describe in detail the eDirectory App’s main features, to help you understand what it can do for your business.

These are the main new features of the eDirectory app:

  • Listing template design
  • Exclusive content
  • Stories
  • Deals
  • Banners
  • Custom home screens
  • Sliders
  • Inbox messages
  • Apple ID login

The eDirectory Apps

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on October 19th, 2022.

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Webinar: Building a top-notch Local Search Site

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Building a top-notch Local Search Site

Creating a local search site will help you unite your community around the best businesses and services offered in your town – with the added benefit of being able to generate recurring revenue.

Make sure you include as much content as you can, with both breadth and depth: e.g. as many listings, services, and classifieds as possible, and depth, which is how strong your listing’s content is, with comprehensive descriptions, very good photos, a video, features, hours, map, social media feeds, and so on.

If you happen to live in a big city, the quantity of content you can find might be overwhelming, so curation is the key to having a relevant local search site. Members (and new users) are drawn to content that is well-done and informative.

Define your target such as residents, tourists, and retirees so you can include relevant content for each one of these audiences. They will have different interests and will look for a variety of services and products on your website. Make sure to work keywords and SEO in your listings so your local search site can be ranked on search engines like Google.

In this week’s webinar, we went through the best practices and strategies to launch your own local search site with eDirectory including strategy and a hands-on demonstration. Enjoy this session.

Building a top-notch Local Search Site

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on October 5th, 2022.

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Revenue Strategies for Online Directories

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Revenue Strategies for Online Directories (2)

Revenue Strategies for Online Directories can be different depending on your niche.

Creating an online directory brings a fantastic opportunity to generate a recurring revenue stream. From using the built-in payment tools that eDirectory provides to offering links to 3rd party affiliate products and services, opportunity abounds when it comes to monetizing your website!

One of the best ways to start generating revenue is if your online directory already has good content that people are consuming or looking for online. You could consider creating a members-only area on your website, similar to what newspapers do, allowing only subscribers to read or access your material. Invite writers to publish articles as guest bloggers, giving tips and recommendations on restaurants, wine, books, movies, or other materials your audience could find valuable.

Another great way to make extra revenue out of your online directory is by advertising your newsletter. Send a curated list of the best or new services and products listed on your directory to your audience and sell the ad spots for your sponsors, therefore, their brand could be in the spotlight in front of a selected audience.

In this webinar, our CEO James Chubb shows the main methods of monetization used for businesses to generate revenue online.

Revenue Strategies for Online Directories

Online directories are one of the best media businesses out there because the production costs are low, and they gain traction on google rapidly because of the constant content generation (mostly user-created) and they are relatively quick to launch.

Have in mind that promotion takes an important role as you need to make your website visible to your audience. Invest some time to study paid media strategies (PPC) and SEO to generate more organic traffic to your online directory.

And of course, have in mind that the key is to keep your sponsors on board and attract new users. Recurring revenue is the way to make your online directory become profitable in the long run and eDirectory is built for that.

This session took place on September 7th, 2022.

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Edirectory Free guided demo

 

 

Webinar: Optimize your Conversion Rates

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Optimize your Conversion RatesCRO (Conversion rate optimization) is the process of optimizing web pages based on visitor’s behavior to maximize conversion rates, which means increasing the chances that visitors will take the desired actions on your site, such as form submissions, downloads, newsletter subscriptions, clicks, and other.

In order to optimize a website, there are two main elements to consider:

  1.  Design – How visitors will perceive the content they are searching for.
  2.  Copy – This is the text that will capture the visitor’s attention and will persuade them to take action.

For directory-based websites, you must also think about two verticals of optimization:

  1.   Conversion for visitors – drive them to premium content.
  2.   Conversion for advertisers – drive them to sign up for a plan.

In this week’s webinar, the eDirectory marketing team shared strategies on how to optimize conversion rates through data analysis and conducting multiple tests, tweaking content to make it more relevant to visitors, and drawing appropriate conclusions from the data.

Optimize your Conversion Rates

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on August 24th, 2022.

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Webinar: Benefits of Google Tag Manager

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Benefits of Google Tag ManagerIn this week’s webinar, we covered one of the most useful Google web tools: Google Tag Manager (or GTM). If you own a website or manage one but are not a developer, you most probably already felt the need to implement snippets of code from Google itself or other services such as tracking pixels (Facebook), social media sharing, and a myriad of widgets. The benefits of Google Tag Manager are both in the ease of use as well in managing your tags.

And speaking of Tags, think of them as plugins, these snippets of code can make your site smarter by adding several types of tools in your website. Examples of tags are Google Analytics, Hotjar, remarketing tools, CRM integrations, submission forms, and the list goes on.

Prior to GTM, trivial things such as tracking codes would need to be hardcoded on your site by a developer.

According to the official documentation from Google Tag Manager, these are the basic concepts of Tags and Triggers:

  • Tag: A tag is a code that sends data to a system such as Google Analytics.
  • Trigger: A trigger listens for certain events, such as clicks, form submissions, or page loads. When an event is detected that matches the trigger definition, any tags that reference that trigger will fire.

Source: Orbit Media

The tags work in conjunction with triggers, which are what release the tags to start tracking. It basically tells GTM when, where or how to fire a tag. These triggers can be set by page views, link clicks, form submissions, or even scroll depth.

Watch the webinar and discover the benefits of Google Tag Manager for eDirectory

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites above.

This session was recorded on August 10th, 2022.

Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.

Edirectory Free guided demo

 

Webinar: How to Populate Your Online Directory

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how to populate your online directory - edirectoryOne of the most common questions for new and existing directories is how to populate your online directory. Since high-quality content is the most valuable asset of directory-based websites, having an up-to-date database is key to driving more traffic to your website.

It is your data (as content) that will attract people to your website more than any other part, whether it is technology, hosting or features. Look for data in your niche that is hard to find or that is too complex, so you can simplify it and make it easier for your audience to understand. Curation is key for this stage.

Remember: focus on both the breadth and depth of your information, creating goals for the number of listings you want to achieve as well as for the quality of those listings.

In this Webinar with our CEO James Chubb, learn more about how to populate your online directory with good and quality curated data, software for data scraping, list brokers, and best practices on listing management.

How to Populate Your Online Directory

This session took place on July, 13th 2022.

  • * We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in this article.
  • * Before using Octoparse, please read the terms and conditions and privacy policy carefully. Do not use it to scrape data from social media and password-protected websites.

post - how to populate your online directory

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Webinar: Agency Services to Increase Revenue

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Agency Services to Increase Revenue

When running a classifieds website or an online business directory, there are several types of services you could offer as a way to generate extra revenue. Acting like a small marketing agency or publisher, your sponsors could benefit from a professional take on areas they might be lacking, such as good photos, SEO, content creation, etc.

These are strategies especially important when you have just released your classifieds website, which can take some time to get traction and take off. These agency services are a very helpful way to generate revenue while building content and traffic.

If you are able to offer a good service experience, it is more likely that sponsors will stick to your online business directory. Be sure to know your clients and their pains, providing the solution for their business weaknesses.

And the easiest part is that you can bill these services directly inside the listing itself. Making it a smooth process with minimum friction.

In this webinar our CEO James Chubb shows how to offer agency services as a way to build additional revenue. He discusses different offerings, how to price them, and execute the services.

Agency Services to Increase Revenue

A few ideas of agency services

  • Website & Email hosting
  • Create newsletters for clients
  • Make videos and photos (food, real estate, cars, events)
  • SEO services
  • Manage paid ads such as Google ads and Facebook
  • Content writing for blogs

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on June 29th, 2022.

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Webinar: Newsletter Ideas to Grow your Traffic

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Newsletter Ideas to Grow your TrafficIt is true there are other ways to engage with your audience, but when it comes to getting closer to them, e-mail marketing is still king. Having direct access to your intended audience’s inbox is a great advantage you do not have with social media, live chats, blogs, and other methods of communication.

Successful email marketing campaigns can bring an ROI of $38 per dollar spent, making it an essential technique for any online business. But to start your first newsletter campaign on the right foot, you must understand the principles of a good email marketing strategy. Remember to put your customer and their needs first, then they will reward you with being loyal. Try to work with these three key pillars of customer experience marketing in mind:

  1. Is your message helpful for the customer?
  2. Is your message customer-centric?
  3. Is your message personal?

The key is to send the right message, to the right person at the right time. Not that this is easy, not at all, but with a good amount of testing and refining, you’ll start to understand your audience and get better engagement.

In this week’s webinar, we covered the main points from the technical aspects of creating your first email campaign, as well as segmentation, monetization, and strategies for both sponsors and visitors.

Useful links and tools mentioned in the webinar:

*Except for Campaign Monitor, we are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar..

This session was recorded on May 4th, 2022.

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Webinar: Meet the new eDirectory V13.1

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Welcome to the new eDirectory v13.1In this webinar, see the most important features of the all-new eDirectory V13.1. We’re joined by Fernando Nascimento, eDirectory’s product manager, who offered a comprehensive tour of everything you can achieve with the new version.

Further, we discussed in depth the new Marketplace widget – for Products and Services – which is a killer feature that enables advertisers to sell both products and services and to make appointments, through external links to their service of choice. Moreover, the online directory owner has the option to monetize this feature on the top listings level.

The Marketplace feature (as we call it) is something that can change the usability and the value proposition of your online directory, so it is highly recommended that you watch this webinar and take some time to read through our new blog articles on the new eDirectory V13.1 release and also the new eDirectory App.

So take your seat and enjoy this session with us!

Welcome to the new eDirectory V13.1

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on April 13th, 2022.

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Webinar: Colors & Fonts for a Successful Directory Website

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Colors & Fonts for a Successful WebsiteColors & Fonts for a Successful Directory WebsiteResearch indicates that people judge a product (unconsciously) within the first two minutes of contact. In between 60% and 90% of cases, this judgment is solely based on the color of the object.

A site can have stunning images and well-balanced text, but if the color palette does not appeal to visitors, they will likely leave. The worst part is that they may not even realize why they left.

A color can evoke a particular mood or evoke associations based on one’s environment or past experiences. Color psychology teaches us that blue is often associated with feelings of trust and loyalty, while purple represents luxury or imagination.

You can analyze the sites that you like most or that are references in your niche and make a comparison. To identify every color used on a website, up to the exact hue and hexadecimal code, you can use a google chrome or firefox addon extension like colorzilla.

Would like to know how colors & fonts work together to build a successful directory website? Watch this week’s webinar to know more.

Useful links and tools mentioned in the program:

  1. https://fonts.google.com/analytics
  2. https://www.pierrickcalvez.com/journal/a-five-minutes-guide-to-better-typography
  3. https://userway.org/
  4. https://support.edirectory.com/en/support/solutions/articles/77000041540-colors

Color palette generator

  1. https://colormind.io/
  2. https://coolors.co/
  3. https://paletton.com/
  4. https://mycolor.space/
  5. https://color.adobe.com/

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites above.

This session was recorded on February 23, 2022.

Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.

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