One of the best parts of my job is seeing the creativity people bring into our software. The ideas entrepreneurs and businesses have to run sites that user our software are sometimes nothing short of mind blowing. From some of the biggest publishers in the world, to directories of certified mold inspectors, the truth is, we’ve seen it all.
A lot of people will call us or write an email outlining their idea and how they would use eDirectory power their site. What many people don’t often ask is, “What are the most popular kinds of directories” or “What are some of the most successful types of directories you see.” While some of the most successful sites using our software seem to often times be the most niche and obscure, there have been a trend of types of directories that are gaining traction.
1.) Green Directories – Everything today is about being more conscious of our carbon footprint, and most importantly, recognizing our environmental ignorance for the last few thousand years. Hybrid cars, solar powered buildings and shopping bags, much of our world is focused on green-powered products and online directories can serve as a great resource to connect people with all that is green. Whether that is businesses, products or events, eDirectory’s software has powered countless numbers of green directories. This trend isn’t going anywhere, either.
2.) Local Search Sites – Still perhaps the most popular use of our software, local search sites and portals are on the rise with the buzz and growth of local search. We’re seeing local search site owners compete with newspaper and other print publishers in their market.
3.) Magazine Directories – if you run a magazine, online directories can not only provide an additional revenue stream to your business, it can also provide a valuable tool to your site visitor. Supplier/Vendor/Parts-Acccessories and other industry-related directories are becoming increasingly popular with magazine publishers.
4.) Dispensary Directories – with the growth of medicinal marijuana dispensaries in states like Colorado and California, we’re starting to see a significant increase in dispensary-related directories that help patients find nearby facilities.
5.) Legal Directories – in addition to other professional directories, one that seems to always be most popular are legal-related directories. The trick here is developing these types of directories in either a limited geographic region or with a limited scope of practice.
Examples: Pittsburgh Attorney Directory or a Nationwide Medical Malpractice Attorney directory. Either a thin vertical focus or thin geographic focus.
If you’re interested in discussing your directory idea or strategy, shoot an email to firstname.lastname@example.org