A Case for Calculated Image Name Optimization

I work with dozens of clients on their sites, from marketing, to SEO, sales and package creation.

I was looking over the Google Webmaster Tools account for a client that’s running a local search site. They get about 20,000 impressions a month and for a niche concentrated site, the traffic is pretty good. They’ve found success in producing unique content via the blog (news aggregation) and rank pretty well on alot of their targeted search terms.

One thing I noticed on their webmaster account:
Webmaster Tools

While this is a local search site, take a look at some of the terms their ranking pretty well on, and consequently, getting traffic from:
“You Serious Clark” and “Robert Stack”

Robert Stack is the famous voice and face behind the television show Unsolved Mysteries. We’ll let this video explain the other one:

I went through the blog and found well optimized images — the only thing that can explain WHY a local search site would get traffic on these types of terms.

The image was called “you-serious-clark.jpeg” and the other was called “Robert-stack.jpeg” Two completely off topic images put in a blog in a well optimized format which is driving traffic to their site. Imagine how well this can work on more relevant, appropriate images where you’re optimizing your site on such keyword-heavy terms?

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