Keyword Research for Online Directories

Keyword research for online directories is a key element to understand the opportunities your website has to rank higher on search engine result pages (Google, Bing, Yahoo, etc).

eDirectory’s code was written with SEO in mind. The structured code makes it easy for search engines to index and understand what is important.

On this webinar, our CEO James Chubb will show you how to determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines.

This session took place on July 7th, 2021.

Check our webinar schedule at https://www.edirectory.com/webinars/.

Agency Services to Increase Revenue

In this webinar our CEO James Chubb shows how to offer agency services as a way to build additional revenue. He discusses different offerings, how to price them, and execute the services.

This session took place on June 9th, 2021.

Check our webinar schedule at https://www.edirectory.com/webinars/.

Building and Monetizing your Database

Building and Monetizing your Database is one of the possible revenue streams for online directory owners. The listing database is the heart of your directory business.

On this Webinar with eDirectory CEO James Chubb, learn how to set goals for breadth and depth in your initial data set, and strategies on how to monetize your database.

This session took place on May 26th, 2021.

Check our webinar schedule at https://www.edirectory.com/webinars/.

Monetization Tools for Online Directories

Monetization Tools for Online Directories

Monetization tools for online directories

Creating an online directory brings an amazing opportunity to generate a recurring revenue stream. From using the built-in payment tools that eDirectory provides, to offering links to 3rd party affiliate products and services – when it comes to monetizing your website, opportunity abounds!

This Webinar will examine some effective ways of monetizing your directory site. Offering listings and advertisements to businesses and other strategies that make your directory more visible and, more importantly, generate income.

This session took place on May 12th, 2021.

Check our webinar schedule at https://www.edirectory.com/webinars/.

Learn more about how eDirectory can help you start your new project and begin generating income. Visit our Blog for further information on everything Business Directories.

Listing Templates – Get accurate with your audience

Webinar - Listing Templates

Webinar – Listing Templates

 

 

Webinar – Listing Templates – Get accurate with your audience

Listing Templates are one of the most important features of online directories. The business listing is a concise online profile of your business information, including your name, address, and phone number. When a business directory has active listings, it means that the website is able to generate revenue and can grow exponentially.

On this Webinar with our CEO James Chubb, learn how to create rich listings that give your directory a differential in an era of commoditized data. We hope you enjoy this content!

Check our Webinar schedule and save your seat!

Watch the previous videos in the eDirectory YouTube Channel.

 

Meet the new eDirectory v13

We’re proud to announce our newest release, eDirectory v13. This platform upgrade brings the exclusive Listing Template Editor: a game-changer on the way you build online directories. The listing template feature allows you to create customized listing pages for different use cases, like jobs, people, restaurants, whatever you can imagine. eDirectory is now more flexible and with improved usability for site owners, advertisers, and end-users.

What’s new on eDirectory v13?

The new Listing Template Editor replaces the previous Listing Type feature. In the past versions, you were able to create any custom field you want to match the needs of the categories of your listing. With v13 you are now able to not only add those fields but also to edit the design of the listing detail page, using the same widget-based logic already present in the v12. Drag and drop the elements to design exclusive pages. Besides this major new feature, we improved the design and usability of the back-end. With an optimized layout, this area had several elements reorganized and redesigned to improve its user experience, in addition to facilitating its actions and access to certain resources.

Tabs, Sidebar, and Widgets

You can choose from 26 different widgets to create listing detail pages with one column or with a column plus a sidebar. You can now create unlimited tabs to display the content of your listings but if you prefer having a single tab you can, it’s up to you to determine the look-and-feel of your pages with ease, and no code-knowledge required. Use the widgets to create unlimited custom fields. After creating the custom fields, configure the Levels & Prices section to select which plan will display these fields.

Summary Cards

For the search results page, you can choose one among eleven options of cards for summary views when creating a Listing Template. These cards were designed to meet different proposals and different needs.

Linked Listings

Easily associate other listings to one specific page. For example, if you are listing a Medical Clinic and want to highlight its professional’s profiles, with a few clicks, you can add the Linked Listings Widget on the page and display these profiles in an associated way. 

Related Listings

This is a great way to keep your users exploring your content and spend more time on your site. Simply add the Related Listings widget on the template and customize the rules to display rich content.

Call-to-Action button

Easily place a button on the listing detail page, customizing its label and destination URL. You can create a “Buy Now”, “Book appointment” that goes to an external shopping cart or booking system. Create whatever call-to-action you need for your advertisers.

Disable Locations

For those who target just one location, we added the ability to the site manager to disable completely the usage of locations in the system, this will also remove the field “where” from the search boxes.

Upgrade Plan button for advertisers

A new upgrade button has been added to promote free and lower level listings to upgrade to more lucrative paid plans. Now advertisers will see a handy upgrade button to stimulate plan upgrades. This generates a new lead for the site owner to follow up and close the sale. Also, for the lower listings levels, we updated the Listing form to display fields that are not available for the listing level with a lock message, motivating advertisers to consider an upgrade of their plan.

Stripe subscription cancellation

Many payment gateways do not allow subscription cancellations other than directly through the gateway system. Stripe enabled this option and now advertisers can easily cancel their subscriptions within the Advertiser Dashboard.

GDPR improvements

Our customers in or targeting European countries can take advantage of this improvement. We added the ability for the site manager to enable the requirement for explicit consent for end-users to store their personal data, improving eDirectory’s GDPR compliance. Because of that, forms no longer checks the “Sign up to our newsletter” by default.

More news from eDirectory v13!

  • Ability to add multiple banners on the listing page.
  • Ability to remove the pricing completely for all listings associated with a specific template.
  • Categories management completely redesigned for better user experience.
  • Added a shortcut for the site owner to go directly to the listing edit form when visiting a listing page on the frontend.
  • Claims section moved from the Listings section to the Activity sections on the site manager dashboard.
  • Preview page on the advertise widgets updated to offer the ability for users to preview listings from different templates.
  • Added captcha on the widget “Lead gen form” to block spam leads.
  • Site owners can now check information about their license and eDirectory versions through the “About” pop up.
  • Claim sign up page changed to show the registration form first, instead of the login form.
  • Label “Friendly URL” and “Page name” updated to “URL Slug”.
  • Webp image format applied to Call to action and Newsletter background images.
  • Log in and sign up forms updated to include the attribute “required” on the mandatory fields.
  • Button “Read more” removed from the listing page. The listing description is now displayed below the listing main image.

Read the full list of enhancements of eDirectory v13 here.

Upgrade to the latest version of eDirectory today!

For active clients looking to take advantage of the latest and greatest eDirectory.com has to offer, simply fill out the Upgrade Request form or contact your account executive. Upgrade fees may be applied.

For new clients looking to launch their online Enterprise with all you see here and much more, please request a demo here, call us directly at +1-800-630-4694, or send an email to sales@eDirectory.com.

Instant Messaging for Directory Websites

eDirectory Instant Messaging Plugin

We released the Instant Messaging Plugin that allows site owners and advertisers to use Telegram, WhatsApp and Facebook Messenger directly on the website.

Instant messaging provides real-time communication between visitors and listing owners, allowing them to make immediate sales contacts.

Site owners will be able to add a messenger floating button to the site, choosing one from the three options allowed. The other messaging platforms can be displayed on the header, footer and Contact Us page as clickable elements.

Instant Messaging Plugin for Directories

For advertisers, the messaging apps clickable items will be displayed below the phone number on the listing detail page.

Instant Messaging for Listings

Contact us today, add this Plugin to your directory, and get connected with your audience!

Benefits of using IM in your directory site

  • These apps provide instant communication. In addition to text messages, users can exchange multimedia messages, such as photos, videos, documents, or sound.
  • Instant Messaging is applicable to both B2B and B2C businesses. It is important to choose the right platform and explore what it has to offer.
  • Compared to digital marketing and social media, mobile messaging has much more engagement and return on investment in marketing.

Instant Messaging apps around the world

Different applications are popular in different countries, and so your choice of apps must take this into consideration:

  • WhatsApp is a world leader and is used in 104 countries. It is popular in Brazil, Mexico, India, Russia and in many countries of Europe, Africa, America, and Asia.
  • For US markets, the most used applications are Messenger and WhatsApp.
  • Facebook Messenger is used in 64 countries, notably Australia, Canada, and the United States.
  • Telegram and other messaging applications that are very popular in China, Japan, and Iran.
  • In Europe, however, the leaders are WhatsApp and Messenger. Asia and specifically in China, most users use WhatsApp and Telegram. In Africa, most people communicate via Messenger, WhatsApp, and Telegram.

Be sure to keep track of client preferences and their needs, which can change over time. Instant Messaging is a great development, satisfying the demands for speed, practicality, and real connectedness.

New Release: eDirectory Software v11.3

Our best release ever: Meet eDirectory Software v11.3!

What’s New in eDirectory v11.3

1. New import tool

  • Support for Excel files
  • Flexible template with columns matching functionality
  • CSV separator selection
  • Support to import up to 20 categories per listing
  • Improved help messages
  • Performance improvements

2. New buttons added to HTML editor to allow users to change the font, size, and colors of custom contents

3. Widget Featured Categories enabled for themes Default, Wedding, and Restaurant

4. Widget Recent Articles enabled for themes Default, Wedding, and Restaurant

5. Widget Browse by Category and Location plus Square Banner enabled for themes Default, Wedding, and Restaurant

6. Widget Recent Reviews enabled for themes Default, Wedding, and Restaurant

7. Widget 5-featured listings enabled for themes Default, Wedding, and Doctor

8. Widget Browse by Locations plus Square Banners enabled for themes Default, Wedding, and Doctor

9. Widget Popular deals plus Wide Skyscraper banner enabled for themes Default, Wedding, and Doctor

10. Widget 5-Recent Articles enabled for themes Default, Wedding, and Doctor

11. Widget 6-Featured Listings + 2 Square Banners enabled for themes Default, Restaurant, and Doctor

12. Widget Recent posts enabled for themes Default, Restaurant, and Doctor

13. Added option for site manager to edit the background image of the following widgets

  • Faq Header
  • Search Box Blog Detail
  • Sitemap Header
  • Sign up Text
  • Search Bar
  • Search Box for Reviews page
  • Search Box Module Detail
  • Search Box

14. Added option to replicate changes to other pages on the widget “Events Calendar”

15. Added ability for site manager to change the content of invoices header and footer

Read the full list of +130 enhancements of v11.3 here.

For active clients looking to take advantage of the latest and greatest eDirectory.com has to offer, simply fill out the Upgrade request form found here or contact your account executive.

For new clients looking to launch their online Enterprise with all you see here and much more, please request a demo here, or call us directly at +1-800-630-4694, or send an email to Sales@eDirectory.com.

Temporary changes on iOS app builder service and support

Jun 2018 quick heads up: We are back with our integrated iOS app builder!! Now you can build both iOS and Android Directory Apps, but we're not able to provide the App Previewer due to Apple restrictions.

In June 2017, Apple added the Rule 4.2.6 in its publishing guidelines for the App Store. The claimed purpose at that time was to clean-up the store, removing clone apps, spam apps and all other applications that were trying to mislead the App Store user.

Here’s the Rule 4.2.6: “Apps created from a commercialized template or app generation service will be rejected”, see the full Guideline here.

This rule doesn’t affect only eDirectory apps (both eDirectory App and App Previewer). All companies in the same industry around the world were directly affected.

Since then, we’ve been working and testing options to keep offering iOS apps to our customers. For us, November was the month when app rejections really started happening so we’ve taken some measures to protect our customers, reflecting the Rule 4.2.6:

  • New iOS apps for eDirectory will be custom made.
  • We stopped standard compilations for iOS. Users are no longer able to retrieve an .ipa file to submit a new app
  • We updated all mentions about iOS app builder in our commercial offers
  • We removed the eDirectory App Previewer from the App store

Apple insists that there will be no exception to the application of Rule 4.2.6. If they flex their rules this feature can be fully re-integrate into eDirectory platform. Apps published before this rule will continue to work normally unless there is a new intervention from Apple. Updates of existing apps are still being accepted by App Store.

Arca Solutions continues to offer iOS custom app development in parallel to eDirectory platform. Contact sales department for more information and quotes.

It is important to point out that Android operating smartphones are more than 90% of the market so we believe that these temporary changes will have little impact to the end users and to our customer’s business.

Technical questions can be addressed to support@edirectory.com or contact our sales team at sales@edirectory.com.

Recommended article:

TechCrunch: Apple’s widened ban on templated apps is wiping small businesses from the App Store

(Update) There’s hope: Apple revises its controversial guidelines on template-based apps