Category Archives: Webinars

We invite our clients and enthusiasts from all over the world to join us for a collaborative learning experience about the eDirectory website platform.

Webinar: SEO For Online Directories

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SEO for Online Directories

Our webinar on “SEO for Online Directories” provided valuable insights into the world of search engine optimization (SEO) and its importance for online directories. We discussed various techniques and strategies that can be used to improve the visibility of online directories on search engines and attract more visitors.

We began by introducing the two main types of SEO: on-page and off-page. On-page SEO includes techniques used to optimize the content and structure of a website, such as incorporating keywords, creating friendly URLs, and optimizing meta descriptions and title tags. Off-page SEO, on the other hand, focuses on external factors like backlinks and social media presence.

In terms of off-page SEO, we discussed the importance of structured data using Schema.org and lazy loading for faster loading times of images and media. Structured data helps search engines understand the content of a website, which can lead to rich snippets being displayed in search results. This provides more information to potential visitors and can increase click-through rates.

We then moved on to on-page SEO techniques, which include the use of various types of keywords. Short-tail keywords like “shoes” are broad search terms, while long-tail keywords like “men’s leather shoes” are more specific phrases. Geo-targeted keywords, such as “best pizza in New York City,” are location-based and can be useful for local online directories.

Webinar: SEO For Online Directories

Other important on-page SEO techniques we discussed include creating friendly URLs, optimizing meta descriptions and title tags, and using general text and images to provide depth and density to the content. Images should also have alt names to improve accessibility and to provide additional information to search engines.

We also highlighted the role of coding in a website’s SEO. Clean and efficient code can help search engines crawl and index a website more easily, which can improve its overall ranking. Additionally, using the Webp image format can improve loading times and overall user experience, which can indirectly improve SEO.

In conclusion, our webinar on “SEO for Online Directories” provided a comprehensive overview of the various techniques and strategies that can be used to improve the visibility of online directories on search engines. By implementing these techniques, online directories can attract more visitors and increase their overall success.

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on April 19th, 2023.

Want more tips? Shoot us a note at .

Edirectory Free guided demo

Webinar: Meet the new eDirectory 13.2

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We are thrilled to introduce you to the latest version of eDirectory, version 13.2. eDirectory is an essential tool for businesses and individuals alike who want to create and manage online directories, classifieds, and membership-based websites with ease. With version 13.2, we have introduced new features and enhancements that will elevate your online presence and give you a competitive edge.

One of the most significant new features is the widget for headers with image sliders. This feature allows you to add a dynamic visual element to your website’s header, making it more engaging and eye-catching. You can use this feature to showcase your best content, products, or services and attract more visitors to your site.

We have also introduced the featured items widget, which allows you to highlight specific items or services on your website. This feature can help increase sales and drive more traffic to your site by giving users an easy way to find and purchase what they are looking for.

But the most significant innovation in this version of eDirectory is the improved SEO center. Search engine optimization (SEO) is critical for any website looking to attract organic traffic, and we have made it easier than ever to optimize your site for search engines.

By taking advantage of these new features, you can improve the user experience on your website and help your advertisers get more visibility and traffic to their businesses. Watch the webinar now and discover how eDirectory version 13.2 can take your online presence to the next level.

Webinar: Meet the new eDirectory 13.2

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on March 22nd, 2022.

Want more tips? Shoot us a note at .

Edirectory Free guided demo

Webinar: Marketing Conversion Goals for Directories

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Marketing Conversion Goals for Directories

For directories, conversion goals are crucial to track and measuring the success of your marketing efforts. These goals help you to identify the actions your users take on your website that ultimately lead to a conversion, such as a purchase, a subscription, or a lead submission. In this article, we will explore how to set up and track conversion goals in Google Analytics for directories and how to export the goals report for further analysis.

Setting up Conversion Goals in Google Analytics

Before setting up conversion goals in Google Analytics, you need to have a clear understanding of your business objectives and the actions you want your users to take on your website. Once you have identified your goals, follow these steps to set them up in Google Analytics:

  1. Sign in to your Google Analytics account and select the website you want to set up conversion goals for.
  2. Click on the Admin button in the bottom left corner of the screen.
  3. Under the View column, click on Goals.
  4. Click on the New Goal button and choose the type of goal you want to create, such as Destination, Duration, Pages/Screens per Session, or Event.
  5. Fill in the details of your goal, such as the destination URL, the duration or pages/screens per session, or the event details.
  6. Click on Create Goal to save your goal.

Exporting the Goals Report in Google Analytics

Once you have set up your conversion goals in Google Analytics, you can export the Goals report to track and analyze the performance of your goals over time. Follow these steps to export the Goals report:

  1. Sign in to your Google Analytics account and select the website you want to export the Goals report for.
  2. Click on the Reporting tab at the top of the screen.
  3. Click on Conversions in the left-hand menu and then click on Goals.
  4. Choose the goal you want to export the report for and click on it.
  5. Click on the Export button in the top right corner of the screen and choose the format you want to export the report in, such as PDF, CSV, or Excel.
  6. Save the exported report to your computer.

Wrapping up

Tracking and measuring your conversion goals is essential to the success of your directory website. By setting up conversion goals in Google Analytics and exporting the Goals report, you can gain valuable insights into the behavior of your users and optimize your website accordingly.

Webinar: Marketing Conversion Goals for Directories

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on February 22th, 2022.

Want more tips? Shoot us a note at .

Edirectory Free guided demo

Webinar: Creating a Coming Soon Page for your Online Directory Website

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Creating a Coming Soon Page

If you’re in the process of launching an online business directory website, it’s important to create a “coming soon” page to collect email addresses for potential users and subscribers. In this webinar, we’ll walk you through the steps of creating a coming soon page for your online directory website.

Step 1: Choose a Platform

When starting an online directory website, one of the first things you’ll need to do is choose a platform on which to build your site. There are a variety of options available, each with its own pros and cons, but one of the most popular choices among directory website owners is eDirectory.

eDirectory is a powerful and versatile platform that offers a wide range of features and tools to help you create a professional and user-friendly online directory. With eDirectory, you’ll have access to a visual editor that makes it easy to customize the look and feel of your site, as well as a control panel that allows you to manage and organize your content with ease.

Step 2: Choose a Design

Once you’ve chosen a platform, it’s time to choose a design for your coming soon page. There are a variety of templates available, or you can create a custom design. Keep in mind that the design should be simple, clean, and easy to navigate. It’s also important to include a clear call to action (e.g., “Sign up for updates” or “Be the first to know when we launch”). We show in detail how to explore eDirectory’s Page Editor to create and publish a Coming Soon page.

Step 3: Add Content

The next step is to add content to your coming soon page. This should include a brief description of your online directory, what users can expect, and any features or benefits you plan to offer. It’s also important to include a form for users to sign up for updates or to be notified when the site launches.

This is not a mandatory step, but if you feel like your website will benefit from a further explanation of what people should expect, go for it.

Step 4: Test and Launch

Before launching your coming soon page, it’s important to test it to ensure that it is functioning properly and that there are no errors. Once you’ve done that, it’s time to launch your page and start promoting it.

Creating a coming soon page for your online directory website is an important step in the launch process. It’s a great way to generate excitement, build anticipation, and collect email addresses for potential users and subscribers. By following these steps, you’ll be able to create a coming soon page that is effective and generates results.

Webinar: Creating a Coming Soon Page for your Online Directory Website

USEFUL LINKS AND TOOLS MENTIONED IN THE WEBINAR

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on January 25th, 2022.

Want more tips? Shoot us a note at .

Edirectory Free guided demo

Webinar: Building a top-notch Local Search Site

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Building a top-notch Local Search Site

Creating a local search site will help you unite your community around the best businesses and services offered in your town – with the added benefit of being able to generate recurring revenue.

Make sure you include as much content as you can, with both breadth and depth: e.g. as many listings, services, and classifieds as possible, and depth, which is how strong your listing’s content is, with comprehensive descriptions, very good photos, a video, features, hours, map, social media feeds, and so on.

If you happen to live in a big city, the quantity of content you can find might be overwhelming, so curation is the key to having a relevant local search site. Members (and new users) are drawn to content that is well-done and informative.

Define your target such as residents, tourists, and retirees so you can include relevant content for each one of these audiences. They will have different interests and will look for a variety of services and products on your website. Make sure to work keywords and SEO in your listings so your local search site can be ranked on search engines like Google.

In this week’s webinar, we went through the best practices and strategies to launch your own local search site with eDirectory including strategy and a hands-on demonstration. Enjoy this session.

Building a top-notch Local Search Site

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on October 5th, 2022.

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Webinar: Optimize your Conversion Rates

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Optimize your Conversion RatesCRO (Conversion rate optimization) is the process of optimizing web pages based on visitor’s behavior to maximize conversion rates, which means increasing the chances that visitors will take the desired actions on your site, such as form submissions, downloads, newsletter subscriptions, clicks, and other.

In order to optimize a website, there are two main elements to consider:

  1.  Design – How visitors will perceive the content they are searching for.
  2.  Copy – This is the text that will capture the visitor’s attention and will persuade them to take action.

For directory-based websites, you must also think about two verticals of optimization:

  1.   Conversion for visitors – drive them to premium content.
  2.   Conversion for advertisers – drive them to sign up for a plan.

In this week’s webinar, the eDirectory marketing team shared strategies on how to optimize conversion rates through data analysis and conducting multiple tests, tweaking content to make it more relevant to visitors, and drawing appropriate conclusions from the data.

Optimize your Conversion Rates

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on August 24th, 2022.

Want more tips? Shoot us a note at .

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Webinar: Benefits of Google Tag Manager

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Benefits of Google Tag ManagerIn this week’s webinar, we covered one of the most useful Google web tools: Google Tag Manager (or GTM). If you own a website or manage one but are not a developer, you most probably already felt the need to implement snippets of code from Google itself or other services such as tracking pixels (Facebook), social media sharing, and a myriad of widgets. The benefits of Google Tag Manager are both in the ease of use as well in managing your tags.

And speaking of Tags, think of them as plugins, these snippets of code can make your site smarter by adding several types of tools in your website. Examples of tags are Google Analytics, Hotjar, remarketing tools, CRM integrations, submission forms, and the list goes on.

Prior to GTM, trivial things such as tracking codes would need to be hardcoded on your site by a developer.

According to the official documentation from Google Tag Manager, these are the basic concepts of Tags and Triggers:

  • Tag: A tag is a code that sends data to a system such as Google Analytics.
  • Trigger: A trigger listens for certain events, such as clicks, form submissions, or page loads. When an event is detected that matches the trigger definition, any tags that reference that trigger will fire.

Source: Orbit Media

The tags work in conjunction with triggers, which are what release the tags to start tracking. It basically tells GTM when, where or how to fire a tag. These triggers can be set by page views, link clicks, form submissions, or even scroll depth.

Watch the webinar and discover the benefits of Google Tag Manager for eDirectory

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites above.

This session was recorded on August 10th, 2022.

Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.

Edirectory Free guided demo

 

Webinar: How to Populate Your Online Directory

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how to populate your online directory - edirectoryOne of the most common questions for new and existing directories is how to populate your online directory. Since high-quality content is the most valuable asset of directory-based websites, having an up-to-date database is key to driving more traffic to your website.

It is your data (as content) that will attract people to your website more than any other part, whether it is technology, hosting or features. Look for data in your niche that is hard to find or that is too complex, so you can simplify it and make it easier for your audience to understand. Curation is key for this stage.

Remember: focus on both the breadth and depth of your information, creating goals for the number of listings you want to achieve as well as for the quality of those listings.

In this Webinar with our CEO James Chubb, learn more about how to populate your online directory with good and quality curated data, software for data scraping, list brokers, and best practices on listing management.

How to Populate Your Online Directory

This session took place on July, 13th 2022.

  • * We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in this article.
  • * Before using Octoparse, please read the terms and conditions and privacy policy carefully. Do not use it to scrape data from social media and password-protected websites.

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Webinar: Newsletter Ideas to Grow your Traffic

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Newsletter Ideas to Grow your TrafficIt is true there are other ways to engage with your audience, but when it comes to getting closer to them, e-mail marketing is still king. Having direct access to your intended audience’s inbox is a great advantage you do not have with social media, live chats, blogs, and other methods of communication.

Successful email marketing campaigns can bring an ROI of $38 per dollar spent, making it an essential technique for any online business. But to start your first newsletter campaign on the right foot, you must understand the principles of a good email marketing strategy. Remember to put your customer and their needs first, then they will reward you with being loyal. Try to work with these three key pillars of customer experience marketing in mind:

  1. Is your message helpful for the customer?
  2. Is your message customer-centric?
  3. Is your message personal?

The key is to send the right message, to the right person at the right time. Not that this is easy, not at all, but with a good amount of testing and refining, you’ll start to understand your audience and get better engagement.

In this week’s webinar, we covered the main points from the technical aspects of creating your first email campaign, as well as segmentation, monetization, and strategies for both sponsors and visitors.

Useful links and tools mentioned in the webinar:

*Except for Campaign Monitor, we are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar..

This session was recorded on May 4th, 2022.

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Webinar: Meet the new eDirectory V13.1

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Welcome to the new eDirectory v13.1In this webinar, see the most important features of the all-new eDirectory V13.1. We’re joined by Fernando Nascimento, eDirectory’s product manager, who offered a comprehensive tour of everything you can achieve with the new version.

Further, we discussed in depth the new Marketplace widget – for Products and Services – which is a killer feature that enables advertisers to sell both products and services and to make appointments, through external links to their service of choice. Moreover, the online directory owner has the option to monetize this feature on the top listings level.

The Marketplace feature (as we call it) is something that can change the usability and the value proposition of your online directory, so it is highly recommended that you watch this webinar and take some time to read through our new blog articles on the new eDirectory V13.1 release and also the new eDirectory App.

So take your seat and enjoy this session with us!

Welcome to the new eDirectory V13.1

Useful links and tools mentioned in the webinar:

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on April 13th, 2022.

Want more tips? Shoot us a note at .

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