In this week’s webinar, we covered one of the most useful Google web tools: Google Tag Manager (or GTM). If you own a website or manage one but are not a developer, you most probably already felt the need to implement snippets of code from Google itself or other services such as tracking pixels (Facebook), social media sharing, and a myriad of widgets. The benefits of Google Tag Manager are both in the ease of use as well in managing your tags.

And speaking of Tags, think of them as plugins, these snippets of code can make your site smarter by adding several types of tools in your website. Examples of tags are Google Analytics, Hotjar, remarketing tools, CRM integrations, submission forms, and the list goes on.

Prior to GTM, trivial things such as tracking codes would need to be hardcoded on your site by a developer.

According to the official documentation from Google Tag Manager, these are the basic concepts of Tags and Triggers:

• Tag: A tag is a code that sends data to a system such as Google Analytics.
• Trigger: A trigger listens for certain events, such as clicks, form submissions, or page loads. When an event is detected that matches the trigger definition, any tags that reference that trigger will fire.

Source: Orbit Media

The tags work in conjunction with triggers, which are what release the tags to start tracking. It basically tells GTM when, where or how to fire a tag. These triggers can be set by page views, link clicks, form submissions, or even scroll depth.

Watch the webinar and discover the benefits of Google Tag Manager for eDirectory

Useful links and tools mentioned in the webinar:

• Google tag manager help center
• ShareThis social sharing widget
• Userway (accessibility menu)
• LiveChat widget
• Push notification widget (SendPulse)

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites above.

This session was recorded on August 10th, 2022.

• Don’t forget to register for eDirectory’s next Webinar.
• Do you want to know what eDirectory can do for you? Sign up for a free guided Demo here.

Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.

In this webinar, see the most important features of the all-new eDirectory V13.1. We’re joined by Fernando Nascimento, eDirectory’s product manager, who offered a comprehensive tour of everything you can achieve with the new version.

Further, we discussed in depth the new Marketplace widget – for Products and Services – which is a killer feature that enables advertisers to sell both products and services and to make appointments, through external links to their service of choice. Moreover, the online directory owner has the option to monetize this feature on the top listings level.

The Marketplace feature (as we call it) is something that can change the usability and the value proposition of your online directory, so it is highly recommended that you watch this webinar and take some time to read through our new blog articles on the new eDirectory V13.1 release and also the new eDirectory App.

So take your seat and enjoy this session with us!

Welcome to the new eDirectory V13.1

Useful links and tools mentioned in the webinar:

• Calendly
• Stripe

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.

This session was recorded on April 13th, 2022.

• Don’t forget to register for eDirectory’s next Webinar.
• Do you want to know what eDirectory can do for you? Sign up for a free guided Demo here.

Want more tips? Shoot us a note at marketing@eDirectory.com.

Research indicates that people judge a product (unconsciously) within the first two minutes of contact. In between 60% and 90% of cases, this judgment is solely based on the color of the object.

A site can have stunning images and well-balanced text, but if the color palette does not appeal to visitors, they will likely leave. The worst part is that they may not even realize why they left.

A color can evoke a particular mood or evoke associations based on one’s environment or past experiences. Color psychology teaches us that blue is often associated with feelings of trust and loyalty, while purple represents luxury or imagination.

You can analyze the sites that you like most or that are references in your niche and make a comparison. To identify every color used on a website, up to the exact hue and hexadecimal code, you can use a google chrome or firefox addon extension like colorzilla.

Would like to know how colors & fonts work together to build a successful directory website? Watch this week’s webinar to know more.

Useful links and tools mentioned in the program:

1. https://fonts.google.com/analytics
2. https://www.pierrickcalvez.com/journal/a-five-minutes-guide-to-better-typography
3. https://userway.org/
4. https://support.edirectory.com/en/support/solutions/articles/77000041540-colors

Color palette generator

1. https://colormind.io/
2. https://coolors.co/
3. https://paletton.com/
4. https://mycolor.space/
5. https://color.adobe.com/

*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites above.

This session was recorded on February 23, 2022.

• Don’t forget to register for eDirectory’s next Webinar.
• Do you want to know what eDirectory can do for you? Sign up for a free guided Demo here.

Want more tips? Shoot us a note at marketing@eDirectory.com and don’t forget to join our Facebook group.