Online Directory Resources for you to build, manage, monetize and grow your business.
Category Archives: Webinars
We invite our clients and enthusiasts from all over the world to join us for a collaborative learning experience about the eDirectory website platform.
The eDirectory Marketplace Widget is more than just a new feature; it’s a game-changer for online directories, enhancing the user experience and providing opportunities for businesses to thrive. During the webinar, we delved into the core functionalities of the widget, designed to integrate into your existing eDirectory platform seamlessly.
At its core, the Marketplace Widget is a versatile addition to our platform that empowers directory owners and administrators to seamlessly integrate a marketplace directly into their websites. This feature enables you to showcase products and services, creating a more immersive and engaging experience for your users.
In this webinar, we demonstrated the capabilities of the widget, showing how sponsors can list the products and drive sales through external links. This is another excellent way to monetize eDirectory and offer listing owners more options to make their listings richer.
For directory owners looking to monetize their platform, the eDirectory Marketplace Widget opens up new revenue streams. Easily manage and monetize your directory by enabling businesses to list and sell products directly through your website.
Webinar: Exploring the eDirectory Marketplace Widget
Conclusion
In conclusion, the webinar offered an introduction to the capabilities of the eDirectory Marketplace Widget and its powerful features. Don’t hesitate to upgrade your eDirectory website to version 13.2 or later and have full access to the feature that can transform directory-based websites.
Local SEO is a specialized digital marketing approach to refine a website’s visibility within local search engine results. Its core objective is to tailor online content and strategies to resonate with nearby audiences and attract local customers effectively. This optimization involves a multifaceted approach that encompasses various techniques, such as optimizing website content with location-based keywords, ensuring accurate business information across online directories and platforms, enhancing Google My Business profiles, and actively encouraging customer reviews and ratings. By implementing these strategies, businesses can significantly improve their chances of appearing prominently in searches made by individuals seeking products or services within their specific geographic area, ultimately driving more foot traffic and leads to their physical locations or online platforms.
Location-based Optimization: Enhancing website content, metadata, and online profiles to target specific geographic areas.
Google My Business: Claiming and optimizing listings on Google My Business to appear in local searches and Google Maps.
2. What is Google Looking For
Google values accuracy, relevance, and prominence for local search rankings.
Consistent NAP: Name, Address, Phone number consistency across all directories and online platforms.
Reviews and Ratings: Positive reviews and high ratings signal credibility and trustworthiness.
Local Citations: Listings in reputable directories that validate a business’s existence and relevance.
3. Local Keyword Research
Local keyword research serves as the cornerstone of an effective local SEO strategy, providing invaluable insights into the specific phrases and terms potential customers use while searching for nearby services or products. This process involves identifying and targeting location-based keywords, including city names, neighborhood identifiers, or regional descriptors, to align website content with local search intent accurately. Moreover, delving into long-tail keywords, which are more detailed and specific phrases, allows businesses to mirror the precise queries made by local users. Analyzing competitor strategies aids in uncovering effective keywords that successfully engage the local audience. By strategically incorporating these findings into content and metadata, businesses can significantly enhance their visibility in local searches, attracting more relevant traffic and potential customers to their website or storefront.
Focus on Location Keywords: Incorporate city, neighborhood, or regional terms in keywords.
Long-Tail Keywords: Utilize specific phrases that mirror local search queries.
Competitor Analysis: Analyze keywords used by successful local competitors for insights.
Webinar: Mastering the Listing Template Editor
Conclusion
Local SEO for online directories requires strategic optimization, emphasizing local relevance and targeting. By leveraging precise keywords, consistent information, and authoritative directory listings, businesses can enhance their visibility in local searches, driving more targeted traffic and potential customers to their websites.
During the end of the year, there are plenty of opportunities and chances to take advantage of. In that regard, we discussed some guidelines to prepare your website for the Holidays, keeping your eDirectory website running smoothly.
In our discussion, we talked about end-of-year promotions and how to make your planning for the year ahead. As part of the design segment, we also offered ideas for making your website more holiday-themed we have two easy-to-use professional tools to help change colors, images, and the sliders on your website.
eDirectory also offers possibilities for automation such as recurring payments, welcoming new users, sending newsletters, and more. Prepare your articles/blog posts and banner ads for your sponsors, let your directory app following the same theme too.
Find out how to balance new sales opportunities, tweak some design elements, and save time by enabling the automation features of eDirectory.
A well-designed real estate website is crucial for the success of any real estate business. It helps to connect buyers and sellers and provides a central location for all relevant information. Furthermore, it can help to streamline the buying and selling process.
The eDirectory’s Real Estate Theme is designed for desktop and mobile devices. It ensures that users can easily find what they’re looking for, whether it’s property listings, filters, contact information, or other essential features. This reduces frustration and enhances overall user satisfaction.
In this Webinar, we’ll cover the main aspects of how you can configure your eDirectory Real Estate Website using a pre-determined setup of Listing Categories and Listing Templates.
First, create 3 main categories: Real Estate Agencies, Realtors, and Properties. Based on these 3 profiles you will create 3 new Listing Templates, feel free to add or remove any widgets and other fields you believe are important for each profile. Pro tip: don’t forget to turn on the real estate fields in the Property template so it will give you access to all information needed to list a property such are type of operation, pricing, area, number of bedrooms, and so on.
Webinar: The eDirectory Real Estate Theme
Conclusion
Our eDirectory Real Estate theme was created after gathering extensive feedback from both our customers and the market. Unlike a plugin, this theme is included in the newest version of eDirectory and can be found under the Design Menu, themes. If you are not currently running eDirectory V13.3, please visit our website and fill out a form to request an upgrade.
*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.
We’re are excited to present the newest version of eDirectory: Version 13.3. Now, with the brand new Real Estate theme and our biggest innovation yet, the ChatGPT integration to create content and rich listing descriptions. This integration facilitates the creation and optimization of long and short descriptions, search keywords, and SEO elements for Listings, Events, Classifieds, and Deals. Additionally, for Blog Posts and Articles, the integration offers an Assistant to aid in content ideation. Experienced users can input their own prompts, enabling Chat GPT to generate customized content.
In this webinar, we covered thoroughly the aspects of this new integration, presenting in detail the possibilities on how to achieve quality results in terms of written descriptions.
We briefly covered the new updates to the Real Estate Theme, which includes a refreshed layout, enhanced labels, and full compatibility with eDirectory mobile apps. In addition, it introduces two exclusive search widgets.
The Marketplace Widget also undergone an important update. Introduced in version 13.2, publishers can now generate their own catalog of products and services. The pricing field is optional and text, such as “Special Pricing,” can be included.
Monetizing an online directory is a lucrative endeavor in today’s digital landscape. Google AdSense has been a go-to platform for many website owners to generate revenue through display ads. However, relying solely on AdSense may not always be the most profitable choice. In this article, we will explore some of the top AdSense alternatives to help you maximize your earnings from your online directory.
eDirectory Monetization Options
eDirectory offers a versatile range of monetization options to empower online directories and community-based platforms. These include revenue streams such as listings, classifieds, events, articles, and banner ads. Directory owners can generate income by charging businesses and individuals for premium listings and classified ads, organizing and promoting events within their community, providing a platform for informative articles, and offering strategic banner ad placements to advertisers. This comprehensive suite of monetization features enables eDirectory users to diversify their income streams while enhancing the value they provide to their audience.
Adsense Alternatives to Monetize Your Online Directory
1. Media.net
Media.net is a prominent AdSense alternative that specializes in contextual advertising. It serves high-quality ads and offers various ad formats to choose from. Media.net is known for its user-friendly interface and excellent customer support. It’s a popular choice among publishers, especially those with niche websites or online directories.
2. PropellerAds.com
PropellerAds.com is a global advertising network that provides a wide range of ad formats, including push notifications, native ads, and interstitials. It’s a great choice for publishers looking to diversify their ad inventory and increase revenue. PropellerAds.com also offers detailed analytics and optimization tools to help you maximize your earnings.
3. Adsterra.com
Adsterra.com is another alternative that caters to both publishers and advertisers. It offers a variety of ad formats, including popunders, banners, and push notifications. Adsterra.com is known for its competitive payouts and user-friendly platform. They also provide advanced targeting options to help you reach your desired audience.
4. Adversal.com
Adversal.com is a premium CPM ad network that focuses on providing high-quality display ads. While they have strict approval requirements, their payouts are often higher than other networks. Adversal.com offers a 100% fill rate and provides excellent support to its publishers.
5. Monumetric.com
Monumetric.com is an ad management platform that offers a range of monetization solutions. They work closely with publishers to optimize ad placements and increase revenue. Monumetric.com provides access to premium ad exchanges and offers competitive CPM rates.
6. Infolinks.com
Infolinks.com specializes in in-text and in-frame ads, making it a unique AdSense alternative. They provide a non-intrusive way to monetize your content. Infolinks.com is easy to integrate and offers various ad customization options.
7. Yllix.com
Yllix.com is an ad network that provides a wide range of ad formats, including popunders, mobile redirects, and sliders. They offer competitive rates and a user-friendly platform. Yllix.com is suitable for online directories looking to monetize their traffic effectively.
8. SheMedia.com
SheMedia.com is a leading platform for female-focused content and advertising. If your online directory caters to a female audience, SheMedia.com can be an excellent choice. They offer a variety of ad formats tailored to women’s interests.
9. Outbrain.com
Outbrain.com is a content discovery platform that focuses on native advertising. It’s a great option for online directories that want to promote sponsored content in a non-disruptive manner. Outbrain.com provides personalized recommendations to engage users effectively.
10. Taboola.com
Taboola.com is a prominent native advertising platform similar to Outbrain. It offers content discovery solutions that can seamlessly blend with your online directory’s content. Taboola.com is known for its vast network of publishers and advertisers.
Affiliate Marketing Strategies
In addition to ad networks, affiliate marketing can be a powerful monetization strategy for online directories. Promoting relevant products or services to your audience and earning commissions on sales can boost your revenue. Some top players in the affiliate marketing field include:
Amazon Associates: The Amazon affiliate program allows you to promote a vast range of products and earn commissions on each sale.
ShareASale: ShareASale is an affiliate marketing network that connects publishers with a wide variety of advertisers and products.
ClickBank: ClickBank specializes in digital products and offers high commissions for affiliates promoting ebooks, software, and more.
CJ Affiliate: CJ Affiliate (formerly Commission Junction) is a well-established affiliate network with a diverse range of advertisers.
Rakuten Advertising: Rakuten offers a global affiliate marketing network with opportunities to partner with top brands.
Webinar: Adsense Alternatives to Monetize Your Online Directory
Conclusion
In conclusion, diversifying your monetization strategies beyond Google AdSense can significantly increase your online directory’s revenue. Explore the mentioned alternatives and consider incorporating affiliate marketing to maximize your earnings. Remember to test different approaches and analyze your results to find the best combination of strategies for your specific audience and niche.
*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.
eDirectory, as the sole platform in the market offering a native mobile app builder, empowers site owners like you to effortlessly create, customize, and publish your online directory website on both Google Play and the App Store. Here are the key features of the eDirectory Mobile app integrated builder:
Fully Native Apps: Your apps will be fully native, bearing your brand and residing in your app store account.
Unified Data and Management Interface: Manage your app and web content using the same intuitive interface.
Extensive Customization: Customize your app in multiple ways to align with your unique requirements.
Dynamic Layout Updates: Publish changes to your app’s layout on the fly, ensuring flexibility and adaptability.
Self-Submission or eDirectory Submission Service: Choose to self-submit your app or utilize eDirectory’s submission service for a seamless process.
By embracing a mobile app, you ensure that your online directory holds a prominent position on your users’ cellphone home screens, offering the following advantages of native apps:
Brand Visibility: Your app icon will reside on your users’ home screens, maximizing brand exposure.
Reduced Bounce Rate: Unlike web-based experiences, users are less likely to navigate away from your app.
Seamless Interface: Native apps provide a smooth and optimized user interface for enhanced user experience.
GPS-based Location Accuracy: Leverage GPS functionality for accurate location-based services within your app.
Notifications: Engage with your users through push notifications, delivering timely updates and messages.
Additional Monetization Opportunities: Native apps open doors to additional revenue streams for your online directory.
By leveraging these features and benefits, eDirectory empowers you to create a comprehensive mobile presence that ensures your online directory remains at the forefront of your users’ attention and offers a superior user experience.
Webinar: Creating Sponsorship Opportunities for Online Directories
*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.
In this webinar, the team demonstrates how to explore to the fullest eDirectory’s features and plan configuration to increase revenue on online directories of any kind. eDirectory is fully featured and ready to generate income through its plans:
From basic to full-featured plans
We provide a wide range of features and plans to meet your business needs. The platform allows listing owners to choose from up to four different plans, enabling you to select the package that best suits your requirements. With the basic free plan, listing owners are able to display crucial information about their business. The upper levels are richer in features that include contact details, business hours, descriptions, and more, ensuring listings stand out in the online business directory.
Recognizing that every business is unique, eDirectory also offers the option to add custom fields. This empowers sponsors to personalize listings even further, tailoring them to specific industries or target audiences. Whether sponsors opt for our basic plan or upgrade to the full package, eDirectory equips your business listing with the necessary tools to thrive and succeed online.
Webinar: Features and plans to increase revenue on online directories
*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.
In today’s fast-paced world, time is of the essence. Fortunately, the digital age has brought us online directories with convenient booking features. From reserving tables at your favorite restaurant to scheduling appointments with healthcare providers, and even booking music lessons or personal training sessions, these online services have revolutionized the way we manage our daily lives.
In this new webinar, the eDirectory team showcases one of our most useful tools introduced in version 13.1: theproducts and services widget. Ideal to make your website a sales platform with the possibility to sell services and products on the spot.
We also selected the best third-party tool for you to power up your listings, while as site owner or as a sponsor looking to expand the range of offers. Keep reading to know how to take the best from the marketplace and booking features for online directories.
Restaurant Reservations
Gone are the days of calling restaurants for reservations and waiting on hold. With popular apps likeOpenTable, booking a table at your desired eatery is just a few clicks away. These platforms provide real-time availability, allowing you to choose the date, time, and party size. You canembed the book a table widgetdirectly onto a listing in eDirectory, making it super easy for users to select their preferred date and book it on the spot.
Healthcare Appointments
Booking appointments with doctors and dentists can be a hassle, but websites such asZocdocsimplify the process. Consider incorporating the widget by utilizing the embed functionality, enabling you to seamlessly direct your clients to the online booking application with a single button. Healthcare professionals, such as doctors and dentists, can greatly advantage from integrating this feature into their listings.
Music Lessons and Personal Training
Music professionals can offer booking options using tools such as Calendly, where users can book lessons or training sessions that fit their schedule, eliminating the need for endless phone calls or emails. Many services also offer virtual options, allowing you to learn or train from the comfort of your own home such asLessonfaceandTrainerize.
So go ahead and watch this new session!
Webinar: Marketplace & Booking Features for Online Directories
Conclusion
Booking features in online directories have transformed the way we manage our daily activities. Whether it’s reserving tables at restaurants, scheduling healthcare appointments, or booking music lessons or personal training sessions, these services save us time, enhance our experiences, and offer convenience at our fingertips. Embrace the power of these online platforms and make your eDirectory website even smarter.
*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.
In the digital landscape, online directories have become indispensable resources for users seeking specific products, services, or information. However, with countless directories vying for attention, it is crucial for businesses to ensure their listings stand out and are easily discoverable. Search engine optimization (SEO) plays a pivotal role in maximizing visibility and driving organic traffic to directories. With the advent of Artificial Intelligence (AI), businesses can take their SEO efforts to new heights. In this blog post, we will explore the remarkable ways in which AI can revolutionize SEO in online directories.
In this webinar, the eDirectory CEO James Chubb and the marketing discuss the current panorama of the use of AI on online directories and what are the options to harness the power of content marketing to make your website benefit in SEO strategies.
Content Optimization with AI
Creating compelling and relevant content is essential for SEO success. AI empowers businesses to optimize their content in a more efficient and effective manner. Natural Language Processing (NLP) algorithms analyze the context, sentiment, and relevancy of content, providing valuable insights. AI-powered tools can suggest improvements, highlight areas for enhancement, and ensure the content aligns with the latest SEO best practices.
Webinar: AI for SEO and Content Marketing in Online Directories
Conclusion
In the ever-evolving landscape of online directories, AI has emerged as a powerful ally in optimizing SEO efforts. By harnessing the power of AI, businesses can uncover hidden keywords, optimize content for improved visibility, and enhance user experiences. As AI technology continues to advance, embracing its potential becomes essential for staying ahead of the competition.
*We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to the tools and sites mentioned in the webinar.
