Don’t Make Me Think – Using Common Sense in Web Design

When creating your website, you should take into account what is going on today.  You may not have noticed that there are very distinct things that web designers do in order to make the web pages look modern, appealing and easy to use.  What is the key for today?  Simplicity.

Fortunately, web design evolves as everything else does and today web sites are better than ever.  More designers have more experience and finally understand how to create something better than they did even a few years ago.

Even if you don’t have the experience, you should make sure that you pay attention to the features that all great designs have.  They are:
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  • A Clean Layout
  • A Site That Goes Below the Fold (people know how to scroll)
  • A Reduction of Three Dimensional Effects
  • The Use of a Plain Background or Soft Colors Such as Grey
  • No Strong Colors
  • Clean Spaces and No Crowding the Site With Design
  • Big Easy to Read Text
  • An Orientation Towards the Center
  • The Content is Designed vs. a Designed Page
  • Few Icons – It is Clutter and Confuses People

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These are easy things to keep in mind even if you’re not an expert.  One of the best books that I’ve read and continue to use as a guide include:  Don’t Make Me Think:  A Common Sense Approach to Web Usablity by Steve Krug.   His book points out that too many small businesses, unnecessarily, create cluttered sites and, thereby, force people to think.

When you have an online business, it is critical for you to remember that people came to your site because they have a problem to solve.  If they don’t think that they have landed a possible solution within a few seconds, they will hit the back button quickly.   Make sure that your site doesn’t cause needless headaches by following the guidelines listed above and you stand a shot at increasing sales!

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