Practical guides, expert strategies, product updates, and growth ideas from the team behind thousands of online directories.
The social media environment is the next wave of effective marketing. Social media is defined as ‘information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence adn interaction with peers adn…
Sales forecasting is the practice of analyzing so that you can estimate what your sales will be. Key steps that you need to undertake are: • Understand trends in your industry • Determine the size of your market • List…
I have decided to resurrect an old topic, because it is so important to drawing immediate attention to your directory. Style Customization! Having a unique look and feel to the directory can help separate you from the competition. One of…
Simple Question RIGHT? Wikipedia defines customer service as: “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.” In the marketplace…
Content Management System (CMS): “is a computer application used to create, edit, manage, search and publish various kinds of digital media and electronic text. CMSs are frequently used for storing, controlling, versioning, and publishing industry-specific documentation such as news articles,…
For maximum efficiency, it is necessary to have a structured sales method. Yet, we see so many companies ignoring this. Unless a company has structure in their sales process, sales can easily be lost. The first and most basic step…
Tuesday, February 24th, 2009 The vast majority of start-up companies do not make millions of dollars overnight. It can take a bit of time to reach the ultimate profitability goals and margins. A website based off the eDirectory software is no different…
Owning a domain name that is geographically based is a hot commodity right now. This will be, especially true this year, with Google moving towards a localized search model. In other words, when someone places a search, Google will come back with…
A well designed website can definitely grab the eye of a visitor and keep them navigating your site for some time; however, to keep a visitor on your site for a good length of time requires strong content. There are several…
The head of Women in Technology , a 14 year old D.C. organization, invited me to speak about about Arca Solutions’ product and services. The thing that really struck me once I got to the event was how hard the economic conditions have…
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