Starting an Online Business – How to position yourself for success


Starting an Online Business - How to position yourself for success

People always ask me. “What kind of revenue are your clients making?” or “How many clients are successful?” “How do I know your software will help me succeed?” The honest answer is, “I don’t know.” We do have successful clients, most of whom have the white labeled version of our software which serves as a confidentiality agreement, so we can’t share their site info.

We do have successful clients, but they don’t disclose their revenue to us. Does Microsoft call up everyone that buys Office and ask “How many deals did you close using PowerPoint for your sales presentations? “The truth of the matter is that we don’t provide software that will make you money.

We provide software to create sites that we KNOW can be profitable, and that software makes it significantly easier for people to develop said sites, and make money accordingly. We’re not the answer to everyone’s prayers, but I assure you, we’re working on that, too.

We’re right in the middle of a really exciting time to start on online business. It’s quite possible that someone has said that nearly every day since the dawn of the internet, but it seems as though the best is still very much ahead of us. Whether you’re thinking about starting a blog, a directory, an e-commerce site, or a media outlet, there are lots of  pportunities to be successful. Why? A few critical things are happening that are opening up huge opportunities to get started online:

Media is moving from print to online as the preferred medium for media, but the advertising
dollars are still slow to follow.

When moving from print to online, many publications are morphing into several, more focused, niche sites, some of which haven’t even been developed yet.

Marketers don’t yet realize how spoiled they’re about to become. The mediums for which we are viewing content now—social networking sites, blogs, news aggregators, directories are offering such a hyper-targeted profiled platform for advertisers to market to that wasn’t remotely available in print.

Web 2.0 and social networking is allowing people to connect to others in ways that are not otherwise possible.

Accessing these social networking sites and developing blogs is easier than ever. Technology is no longer a barrier to entry.

These are all components that make developing an online business easier. You have the platform, you have the ears and eyes, and best of all, you have the megaphone to connect your product to the people who would be most interested in seeing it. Fifteen years ago, platforms that would allow you to connect to tens of thousands of people who are passionate about Door Knockers as you are didn’t exist.

We are changing the way we access and view information. With this, there are a few things I always tell our clients are a must when it comes to being successful with their online directories.

Be passionate about what you’re pursuing

Some of the most successful clients we have took something they were passionate about and ran with it. When you’re passionate about something, it’s not seen as work, and when it’s not work, you can spend all day doing it. (Some of this is pulled from Web 2.0 Gary Vaynerchuk’s book, “Crush It.” In addition to this brief whitepaper, I highly recommend you pick this book up if you’re looking to start an online business. The guy has a proven track record at making his sites takeoff.) The thing that a lot of people don’t realize is the small, quirky things that you may be extremely knowledgeable or passionate about is shared by thousands, or potentially millions of other people.

Twenty years ago, you had no way of knowing exactly how many people were out there reading up on the same things you were, or collecting the same type of novelties that you were. Now, I can guarantee you that when someone is looking for the best selection and reviews of Lion Head door knockers, they’re going to your site over Elle Décor magazine any day of the week.

Why? Because you’re focused, you’re niche and you’re the most passionate and knowledgeable person on the web and that focus is the mentality of the web over the next few years. These are the opportunities that are out there in starting an online business, and while it may not be the precident now, over the next few years, marketers will rely on niche focused, detailed profile sites to spend their marketing dollars.

Real world example — eDirectory clients will express concern to me when they’re developing a local search site. They fear that Yelp will overshadow their site and that with sites such as Yelp out there, local search directories are obsolete. This is far from the truth, and there are a few reasons why.

While Yelp has been at the fore front of driving local search, there are a few things well designed local search sites offer that Yelp doesn’t and it’s rooted in the passion of that local search site owner.

Local search and city site owners are passionate about their community, excited about what it offers and even more excited to share that information with others. Sadly, to Yelp, your city is just another datapoint in a database full of millions of businesses, and your city
is just another source of revenue for the behemoth site. Here’s what I mean: Go to Yelp and search for businesses in your local area. You’ll find that while Yelp covers most of the businesses in any given area, there are a good chunk of them that go under the radar and aren’t included. After all, Yelp can’t keep up when one businesses closes its’ doors and another one opens.

A good local search directory is the pulse of that community. It keeps up to date on what businesses are doing, promotions they’re running, restaurant specials, happy hours, drink specials, all things that Yelp doesn’t cover. What about events or breaking news happening in your community, festivals, and events?

These are all elements people look for in a true local search site that aren’t offered on portals like Yelp. If you pursue your passion with your site, the opportunities are endless.

Know your space

A lot of people develop a site without scoping out their competitors well enough. This seems like a no brainer, but you’d be surprised how many people develop a product that’s a few years late on the market, over priced and lacks half the features as the blockbuster. While there is room in almost every market for similar businesses, it’s important to leverage what your competition doesn’t do well into your value proposition (This is detailed a little more in “Selling a Directory”).

This goes hand in hand with the section above. If you’re not familiar with what you’re getting into, and you’re not passionate about the subject matter, it’s difficult to have the knowledge and energy to drive your business forward.

Know what you’re getting into, and make a name for yourself in that space. Much of developing an online business is learning, but it’s vitally important to go in with a strategy, continually test that strategy, and refine it based on what you find.

You’d be surprised how many people buy software, load listings, or get a blog started, make posts, and wait for the money to roll in, and wonder why they aren’t successful. It’s a constant hustle. Taking any business off the ground, especially one whose success depends on a strong online presence is extremely difficult. If you’re getting into a market where your competitors have already established a presence, you probably see an opportunity to make a business that is stronger than those around you, which should be built into your value proposition.

Why are you doing it better than the next person? What makes your site better than the next? These seem like empty questions, but there will come a day when you’ve built your site up to a point where you’re negotiating with an advertiser, or they’re evaluating multiple products and they’re going to ask you, “What makes your site more valuable than

Why shouldn’t we buy his product, or advertise on her site?” When that time comes, its importable to be able to distinguish the differences eloquently and smoothly. Those differences are what drove you to start your online business, they drove you to continue when you wanted to throw in the towel, and when all is said and done, will make you as successful as the next guy.

The best recommendation I give eDirectory users when they’re developing their site is to conduct extensive amounts of competitive intelligence. Know who your primary competitors are in the space, and additionally, those whose focus may overlap with yours, even if it’s only a little bit. Make a chart with each of your competitors in a column at the top, and a feature on each row. What do your competitors offer that you don’t? What do you plan to offer that they don’t? At the end of the day, you’ll have a chart with a series of X’s and O’s and it will paint the picture of what you need to do more effectively, and what can potentially put you ahead of the person next to you.

Competitive Intelligence is an ongoing practice. Just as it’s important to develop fresh new content, it’s equally as important to keep track of what others are doing to get ahead. That foresight, the ability to read the battle field and move around the way the market is shifting is extremely critical to achieving growth. Look at the AT&T / Verizon battle. Verizon knew that while it didn’t have progressive technology like the iPhone with elaborate apps, its approach was “What good is fancy phone when you can’t use it” and went after AT&T on their spotty cell phone coverage.

Verizon forced AT&T’s hand and accordingly, Verizon was able to turn the tables, and to an extent, and control what issues were at the forefront for consumers. Nearly all AT&T and Verizon commercials are all about “Coverage” and “There’s a map for that,” which was a battle in which Verizon instigated, and seemingly is winning.

Never stop working

Field of Dreams left out a few good pieces of advice in, “If you build it, they will come.” It’s more like “If you build it, and work really hard to refine it, and hustle every day to find people who would benefit from accessing it, and develop content that isn’t available elsewhere, then they will come.”

The biggest hardship we experience as a company is handling clients who think once they buy our software, traffic will flood in and money will start growing on trees. Not going to happen. It takes aninordinate amount of work to be successful in the world of online media, but luckily, social media has made the “hustle” significantly easier. Fifteen years ago, there weren’t social networking or media sites that allowed you to connect with millions of people around the world.

Social networking and web 2.0 technologies have given you the opportunity to easily connect to people who share similar interests that you do. Let’s go back to the example of Door Knockers, because if I can get away with using this example, it’s hard not to think that these principles can’t be applied to nearly anything across the board?

Twitter, Tumbler, Facebook, Myspace —- these are tools right at your fingertips to connect to the millions of people that share your passions. In a simple Google Search, I found a Flickr group with 746 members who have posted 6,504 pictures of door knockers, a facebook group, a facebook ap, twitter chatter and more. Your audience is there for the taking. Not only can you find your audience through a simple search, making connections through people who share the same passion as you is simple. On facebook, you can advertise within a 10 mile radius of your targeted demographic, or prompt advertisements based on keywords, activities or hobbies in peoples profile.

These are people who will compose your active readership, help drive your content and help shape your business. With such easy access to your audience, you should set quantitative goals each and every day.

An example:

• 20 new facebook fans everyday
• 10 new twitter followers
• 5 new back links a week

If these goals become too easy, push yourself and increase them to a point where they become difficult to achieve. Goals like these help grow your audience, increase search traffic, and it’s your obligation to keep them engaged. An audience, whether it be an e-newsletter circulation, web traffic or twitter followers, is hands down the most vital component of an online business.

Without an audience, your business is worthless to advertisers. It’s hard to develop an audience, but if you work hard to pursue the audience, and provide them with top notch content, it will come along the way. There’s no cruise control in most online businesses, and once you have developed an audience, it’s equally as important that you continuously deliver fresh information.

If you’re not constantly enhancing your content, aggressively pursuing potential audience members or out there on the ground level shaking hands and meeting people, you’re not working hard enough.Success in this space requires hard work, not investors, expensive equipment or money out of your own pocket.

 Develop a valuable resource

Think of your top 5 favorite sites. Think of the several ones you go to in the morning and check out when you get your day going, or as the day goes on. What about these sites brings you crawling back to them every day? What about them makes you tick? What is their focus? Who do they appeal to and why?

Some of the most successful and upcoming sites are so niche focused, but push content that is so unique, it’s easy to see how open the game is to everyone out there.

When you get the opportunity, take a look at some of the following sites and take a moment to think why they’re as successful as they are.

They’re focus is so thin, but their content is so rich, it’s no wonder why they’ve grown into a 1,000,000 + page views a month sites.


Your online business should be put through the same fire. Aside from comedic value in some cases, what content will you offer that I can’t find elsewhere? How are you going to consistently connect that content with your audience? Across what mediums?

Learning from others who took the plunge

While I wasn’t there to frivolously follow each of the sites I’m about to highlight, all of them have one thing in common. Much of their successes have one thing in common; they followed most, if not all of the sections above and crushed it. They’ve taken their passions to the web, leveraged web 2.0 applications, developed a quality resource for others, and found success in doing so. Many people get into what they do purely for passion, and success often comes years later. Derek Rocco and Adam Caldwell started several years ago, recapping and previewing each and every
Pittsburgh Penguins game over the course of the year.

At the start, they didn’t have many readers, and that didn’t matter to them because they were covering a subject they lived and breathed –Penguins hockey. As their writing skills developed, and the Penguins saw increased success with the draft of Sidney Crosby among others, and their blog slowly became the go-to source for Penguins coverage.

While they aren’t reputable journalist, their appeal is mostly rooted in their unique content, otherwise not available in city papers. With a touch of vulgarity, off topic Photoshop exposés, embedded media clips and a slew of mid 80s wrestling references, the site has developed a cult like following that is unparalleled in other sports blogs in the city. They are averaging 640,000 page views a month, and roughly 20,000 unique visitors to the site.

They’ve recently crowned ThePensblog into a Limited Liability Corporation ,and only years after spending each and every day pursuing a lifelong passion, they’re about to cash in on the site traffic they’ve cultivated recently. Derek and Adam are crushing it doing something they love and money became only a secondary appeal to them.

The last story was covered in Vaynerchuk’s book, “Crushing It.” is owned by Zach Brooks. Zach is passionate about street food and turned his passion into a lucrative website. He covers six blocks of street food in Manhattan. A directory of vendor food, Zach avidly covers what is going on in the world of street food in midtown. He’s constantly visiting vendors, reviewing new food, documenting changes, highlighting new options, and he’s crushing it. Vaynerchuk claims Brooks is bringing in $70,000 + in this site. 6 Blocks, $70,000…. I don’t think any one story can document the success to be had in an online business than

The fact of the matter is, these are a few steps and a few stories to the development of a successful online business.

As I mentioned in the beginning, no one has the single key to developing a successful site, but in a world carried by social media, there have come to surface a series of distinct, formulaic approaches to getting your site off the ground. If you’re not willing to put the work in it takes to grow your business, it’s going to flop.

Take a look at some of the cases and sites mentioned throughout this whitepaper and continue to reflect on the sites that get you through your day. Pick them apart, peel back their covers and think like an online guru. What makes them tick? What is their appeal? What about these sites keep bringing you back for more? There is nothing standing between you and the ability to funnel your passion into a successful online business.

Interested in talking about your business ideas? Have an idea and want to talk strategy? Walking away with questions? Don’t hesitate to contact us.

Online Directories: The next big media vehicle for advertising agencies?

iphone-in-handOnline Directories: The next big media vehicle for advertising agencies?

As many publishers are scrambling to transition their publication to an online format, or at the very least offer a digital version of their publication, something should be said for the changes that we’re undergoing in the way we search, find and gather information. Saying that the world is moving more and more online is nothing prolific, it’s been in the works for the last fifteen years. But to think the print industry, dominated by paper-back books, grocery store gossip magazines and blockbuster papers like the Times, are re-inventing the wheel makes one wonder what bigger impact this might be having on all of us.

These publications set the standard on where and how people got their information. Need to find a business, open the yellow pages; want news, pick up the Times or Post. The yellow pages, perhaps one of the most staple print publications in circulation today is now planting its’ feet in the sand as a primarily an online information source. News aggregators like Digg and Reddit have revolutionized the way we read our daily news.

Where we used to browse several news sources to get different stories, aggregators pull together the best content from hundreds of news providers. This isn’t just the industry moving from print to online. The online world is embracing new mediums for publishing information, one of those being online directories and portals.

Let’s face it, we’re changing the way we search for and gather information and more importantly, we as consumers, buyers or readers are becoming considerably more demanding when it comes to the way we access that information. We’ve come to expect our data to be compiled, aggregated and presented in the most user friendly and time efficient manner possible and for many companies out there, there’s lots of catching up to do.

The pace of these changes will have several major implications for Web Designers, Developers, or even Advertising Agencies that offer those services. To date, over 25% of eDirectory’s business comes from Advertising Agencies or Web Design/Development shops. More and more companies are relying on ad agencies and interactive designers to develop blogs, networking sites and directories that provide easily accessible and centralized data.

Online Yellow pages, city guides, local search, business directories, product directories – all becoming more popular mediums for businesses to develop and publish content. Simply put, the ability to develop and design online directories is becoming yet another tool in the belt of agencies that stay on top of new media and technology. Twelve years ago there weren’t many companies developing sites in Flash. Today, you’d question their credibility if they didn’t have a designer inhouse with that capability.

At that same time banners were 728×90 leaderboards, sky scrapers or boxes, today there’s prestitials, interstitials and peel backs. The most successful advertising agencies are those that can keep up with the direction of online media. Given the current rave around SEO and SEM, and an online directory’s ability to account for great success in both of these arenas, electronic directories may very well be a primary advertising vehicle for most businesses in the near future.

There is, however, another opportunity for Ad Agencies and Web Designers to develop directories themselves and put into place an additional, and substantial revenue stream.

When it comes to the client base of agencies we’ve worked with in the past, we’ve found they can be categorized in one of three groups. In one scenario, the agency’s customers consist mostly of local, small companies as the agency themselves are small as well. If the agency or design company is located in Kearney Nebraska, most of their clients are stores, shops or businesses within Kearney. The second type of organization we’ve worked with has a strong industry focus.

For instance, some agencies only work with Pharma or Biotech companies, or another client of ours, for example only works with hospitality companies while the remaining group has no limitations, geographically or otherwise, on their client base.

For companies whose scope is more limited, directories often times offer your clients an excellent arena for marketing. If an agency caters more to local businesses, a city guide, or local search directory provides an enticing and powerful advertising vehicle to your client. For example, if you’re doing a website for Joe’s Computer shop in Kearney Nebraska, it would be a lucrative opportunity to also offer Joe advertising space in

This provides a more holistic service to your client to help establish their presence on the web and helps their business gain visibility to prospective customers. The more local clients that you serve locally, the more powerful an offering a local search directory becomes.You don’t have to serve local businesses to effectively leverage a directory for your customers. As you learn more about marketing an online directory, you’ll learn that
a narrow, niche focus accounts for sites that are the most successful. Agencies that only concentrate, for example, in life sciences or software solutions have a highly targeted client base. Developing a directory of different CRO (contract research organization) services for biotech companies makes for a great addition to any campaign the agency is working on the client with. Alternatively, a product directory, where an organization can
list and promote their customers’ products provide unparalleled visibility for their software and services.

A site like Capterra is regarded as the Kelly Blue Book for businesses shopping for software. If, as an interactive agency, your business has a niche focus and limits its’ services to a select group of companies, leverage the narrow focus and industry knowledge to develop product directories or service directories. This provides not
only a valuable resource to your advertiser, but it also opens up another stream of recurring revenue for your organization.

If you have any questions, or would like to further discuss how to improve the way you’re marketing or selling your directory, we would welcome a phone call or e-mail anytime.

eDirectory 10.4 Released with New Site Manager


We are proud to announce the launch of eDirectory v10.4.  In addition to a number of SEO Improvements, this version features a fully redesigned Admin (Site Manager) area.  We overhauled every pixel, from the navigation on down, for usability and simplicity.

Take a look at some of the new features and improvements:

Image upload has been simplified with seamless drag and drop functionality allowing you to quickly upload multiple photos in a single action:


Integrated promotional features to help you get the word out, including quick access to marketing resources, a retooled SEO Center, new badges and more:


New custom page builder for your mobile apps with tools to add images, headings, text areas, quotes, lists and even video:

custom app page

And much more…. visit our demo at and change the Website Role to Site Manager or download the full 10.4 changelog here to see all the updates.

4 Key Benefits of Responsive Design

  1. No Need for a Separate Mobile Site:  With a responsive design you have one website and one URL. This saves you the time and money to not have to build an entire mobile website from scratch. It also saves you from needing to double your SEO efforts to cover another platform. Additionally, if you have a responsive website, you will be able to share social links for just one URL, and when the site does get shared, wherever the link is viewed – whether on a mobile, tablet, or on desktop – all of the content will be clear and easy to navigate.
  2. A Better User Experience:  You want to be able to share your site’s content with your users. Having a user-friendly site makes it easier for you to do just that. A responsive design places an emphasis on designing for the user. If visitors are browsing a site via their phone or tablet, they should be able to view all of its content as easily as desktop users. Going responsive is the most effective way to make the most of mobile and tablet traffic, and to offer visitors the best possible user experience.
  3. Google Recommends It:  That’s right, the one and only Google recommends responsive web design as the preferred way to reach mobile users. They even favor mobile-optimized sites in their search results done on mobile devices. This means having a responsive design for your site can be as good as gold when it comes to SEO.
  4. It Can Lower Your Bounce Rate:  If your site is not optimized for mobile users than chances are your bounce rate is going to be much higher than you’d like. If the content of your site can’t easily be distinguished or just doesn’t look that good then users aren’t going to stick around. However, with a responsive design the look and feel of your site will be functional and neatly organized. You won’t have to compromise on your content and your visitors won’t be looking for the door.

Check out eDirectory’s responsive design and the full list of features here.


5 Ways to Generate Revenue for Your Directory



Whether you are just getting started or you’ve been running a directory for years, eDirectory makes it easy to earn money from your site.

Here are 5 quick ways to generate revenue from your directory:

  1. Listings and Events

The Listings and Events modules make it easy to create different membership levels for your users to add their listings or events to your directory. Easily create different levels of visibility and features for each package (i.e. Silver, Gold, Diamond Level packages), showing fields like video, images, or more detailed contact information only for members who are paying more. You have full flexibility to configure and price what is in each level.

  1. Classifieds

The Classifieds module lets your site members sell anything they wish, using clean categorization and easy organization. Just like the Listings and Events modules you can control the package levels and create different options for each. Provide higher paying options to show more detailed descriptions, map views for location, photos and more.

  1. Articles

The Articles module gives your members the opportunity to contribute their own content. You can provide access to the articles by setting a price for your members who want to submit something. Sit back and earn some revenue while your members save you time and effort by creating content for you. As the site administrator you will have the control to edit and approve any new articles before they go live.

  1. Banner Ads

Provide the opportunity for your members or outside sponsors to display targeted banner advertisements on your site. eDirectory’s built-in options allow you to sell ads at different price points on the top banner (728 x 90), bottom banner (468 x 60), top right (120 x 90) and through sponsored links (180 x 66). You will have the ability to sell a spot and configure it however you wish, be that via price per impressions or for a set period of time. You can even take out some of the legwork of selling ads yourself and implement your own Google AdSense account to streamline your ad sales and start generating revenue with ease.

  1. Build Custom Packages

Develop custom sponsor packages to group any number of the above options together and offer at one set price, with discounts or special promotions. You can set up promotions such as offering a sponsor a banner at a discounted price when they buy a listing on your site. If you run multiple directory sites you can offer multi-site packages where sponsors can buy listings on multiple sites within the same order.

The package builder will even allow you to offer options for offline sponsorships. For example, offer a listing plus a tradeshow sponsorship, or a listing plus a print publication sponsorship. Anything you can imagine is possible with the package builder, use it to bundle up the things you believe your visitors will want and provide them with great value.


Payment Collection Made Easy

eDirectory’s built-in payment processing allows for self-service checkout for your members so you won’t have to lift a finger to generate some revenue. The integrated payment gateways allow you to set monthly, yearly or a custom amount of days for each recurring payment’s renewal period. The system is also set up to automatically send out email notifications to remind your members when their renewal is due and help you to automate your revenue collection process.


New Release With New Theme, Lead Gen Features, Google Tag Manager, and More

We are excited to announce version 10.2 is now available with a long list of improvements including:

  •  All new theme, built using the Less framework.  We are calling it the “Contractor” theme
  • A new Leads area in the Sitemgr, and eDirectory now saves leads and allows advertisers and sitemgr to respond or forward them.
  • Capability to customize questions on a lead generation form, so the form can have questions like “tell us about your project?  what is your budget? what is your timeframe?” etc.
  • structured data markups, which allows Google to display ratings, price range or date for listings or events on it’s results pages.
  • Google Tag Manager integration
  • Beginnings of a sitemgr style overhaul
  • And much more…. Visit our demo at or download the full 10.2 changelog here.

Contact or call us at +1 703 914 0770 x1 to request an upgrade.



eDirectory Version 10 released with Responsive Flat design

eDirectory version 10 has been released, and it’s our best work ever.

It has an all new, beautiful flat design on the front, with all new typography. It’s a responsive design, that resizes automatically for different screen sizes, and it is simply stunning on mobile devices.

However the best changes are under the hood, we redid the front end code from the ground up, based on the Bootstrap framework.

What this means for you? Custom designs can be done faster and easier.


New and Renewed Features

Version 10 also comes with improved  features that will change the user’s experience in your site.

Search Filters: The results pages now have a filter feature, allowing visitors to quickly narrow down to what they are looking for.

Events Calendar: A new events widget shows upcoming events for the week.

Listing Detail: Listing owners can display video description, Facebook fan page and the features for their businesses.

Deal Map View: Deals are easier to find with the new map view on deals detail page.

A bunch of smaller tweaks are included as well, including ability to change the top background imageFacebook like button on Home Pagenew fields for Contact Us and much more.

Check our demonstration site –



The responsive version of eDirectory includes nice changes such as:

  • Email to friend removed from Default theme – replaced by Facebook like button;
  • Link “print” removed from detail pages;
  • Link “share” removed from summary and detail view (replaced by the main social media button, i.e: Facebook, Twitter and Pinterest);
  • Search Engine verification section within site manager area updated;
  • Page “Map tuning” removed from site manager and members area (it can be done using the main form to add and edit items);
  • Site manager change themes interface: added a message asking if users want to create the categories automatically or not when Dining Guide is chosen for the first time;
  • Dining Guide: Label “Make a Reservation” changed for “Contact this listing” on listing detail view.


Download the Changelog – here

If you are interested in ordering the new version, or upgrading, contact our sales team at +1-800-630-4694 or


New! Filters & Map View for the Dining Guide

For the last month we have been cranking out some great new features for the Dining Guide edition. These features will also be coming to the main eDirectory theme in the next release a few weeks from now.

Refine your search results by Category, Location, Price, Rating or if the result has an available deal.

Map View:
We have added an entirely new map view which allows you to show all results on a handy map – super simple.

In addition, there’s a huge list of fixes, enhancements such as an updated photo gallery, new search bar, new header, and more.

Go and see for yourself -



Next Release – Talk about being Responsive….

We’re well on the way to releasing an all-new default theme…

  • A fully responsive design, looks just as awesome on a phone as it does on a desktop.
  • Fully integrated with our iOS and Android applications.
  • Built on the Brilliant Bootstrap framework.
  • Grid layout with ‘Blocks’ making customisation far easier across the board.
  • Did we mention it’s stunning? It’s gorgeous.

This (pretty awesome) new front-end will be available in a few weeks. Stay tuned, we just wanted to give you a sneek peek.

Change logs are here…

For all our customers a little more involved with the platforms, we’ve added complete change logs to the main eDirectory site. Just so you can keep up with what we’ve been working on. We’ll be adding to it as time goes on.

Feel free to check them out here:


eDirectory Dining Guide Edition Available Now

With a beautiful, fully responsive design, and all new mobile apps, we’re excited to launch the new eDirectory Dining Guide edition.

On the Web

Here are a few of the great features in the Dining Guide edition:

  • Beautiful Design
  • Fields and Layout highly customized to function as a dining guide.
  • Responsive design – works equally well on the desktop, the tablet or mobile.
  • Brand new matching mobile apps, which are also gorgeous.
  • Tabbed Listing Detail pages which include sections for Menu, Videos and Reviews
  • New, “Best Of” page, showing the highest rated listings from across the site.
  • New “By Location” page, show all listings via a new customised search.
  • New “By Cuisine” page, browse by categories.
  • Like/Dislike system for reviews.
  • New fields for advanced search (rating and price range)
  • New theme Settings page within site manager area (listing price configuration and background image settings)


Mobile (iOS & Android)

Something as stunning (and quite frankly different) as the Dining Guide required us to re-approach how our mobile applications were working, end result – brand new apps just for the dining guide. This app is more heavily based upon category searches (Food Type), and a cleaner, clearer way of displaying information to your users. We also took the opportunity to spice up the user interface a bit. We think it’s really great, let us know what you think.

Available after next week on both Android and iOS.


What’s Next?


We’ll give you some time to sink your teeth into the new release, but before we leave, he’s a sneaky peek at what you can expect a few weeks from now – That’s right, a brand new members area, we’re already working on one of our most requested features it’s going to be amazing.



Arca Mailer – Send Gorgeous Email Newsletters

You’ve been asking for it, we’ve delivered – ArcaMailer is here. A full-featured stand alone email newsletter system – you don’t need eDirectory to use it, but of course we have eDirectory integration as well, and if this feature is enabled, it will allow visitors to signup for a newsletter right from the homepage.

Our system has a ton of great features including A/B testing messages, detailed reporting, complying with various spam laws, reporting on delivery and open rates, list cleaning, social monitoring, in fact it’s probably better just to check out the detailed features page: ArcaMailer Features.

It’s completely free to try, signup, create and account and have a play with it, we won’t charge you a cent until you actually send a campaign. Try it out here: ArcaMailer Trial


Designed to be Simple


Sign up, log in and get creating beautiful campaigns with the minimal of fuss. Everything is a few clicks away, meaning you can get your message across with the minimal of fuss.

Customer tracking, simple sign up forms, social integration, it’s a whole new beast. Check out the full site for all the information – we think you’re going to love it, we do.

See the Complete Feature List


Beautiful Templates


Beautiful Templates – No issue, visit our brand new templates page http:/, download the one you want and then simply import into Arca Mailer -you’re done. If that’s too much, use our built in template builder and craft your own templates with the minimal of fuss.


Track absolutely everything…

Track your campaigns from the moment they are sent. Use our innovative world-view to view progress in real-time, see where and when people open your emails, where they clicked, what they shared all in real-time.

Complete oversight on your marketing – brilliant.


Does it work with eDirectory?

It sure does. Just login in to you’re eDirectory (9.82 or higher) and select Arcamailer from the sidebar – follow the instructions and import into Arca Mailer – nothing could be quicker or simpler.

Now you have a way to send targeted campaigns to differing sub-sets of your site clients, keep them up to date with what’s going on, offer promotions, or just spread the word – it’s your platform.

Have a look at what we can offer -