Top 10 most valuable items to a local search site

  1. An ambitious site owner – If you don’t truly have a stake in the community your local search site is covering, chances are good all the rest are pretty hard to follow. It’s tough to update, write about or maintain a site that has subject matter you’re really not interested in. Think about it.
  2. A well balanced focused – Not too geographically large (a local search site for the entire state of California) but not too geographically small (a local search site for a town of 400 people).
  3. Events – Keep up to date with what’s going on in the community. Whether these are paid event listings or free, a local search site should keep their events up to date and accurate.
  4. A good hook – What makes you better than the next online site that covers your area, or for that matter, Yelp, a local newspaper or other going out guide?
  5. An editorial voice – Your site should provide some type of editorial content where necessary. Whether that’s an academic article, a blog post or human interest story, it’s important to have a focus and voice.
  6. Fresh Content – Google loves fresh content. Search engines in general like to see that you’re updating the website and producing content of some kind on a consistent basis.
  7. Blog – Similar to #5, a blog is likely what’s going to keep your finger on the pluse of a community. Whether you’re reviewing a restaurant, interviewing a business owner or aggregating local news, it’s important to keep the content flowing.
  8. Unique Content – Aggregating news and posting events isn’t enough. You should be doing your own feature stories, interviews or reviews and coming up with editorial and information content that is going to keep people coming back.
  9. Otherwise un-aggregated content – List out specials, sales, happy hours, nightlife, drink specials, lunch specials or dinner specials, things that visitors would otherwise have to go to each business’s website to find.
  10. Data/Listings – A large reason why people came to your site in the first place is to find information about a local business. Whether that’s a telephone number, hours, reviews or menu, it’s vital to keep all of your listings up to date.

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