eDirectory has recently launched version 7.3, and with it come a variety of new interface features based on the feedback by our customers.
The most notable aspect of eDirectory’s release is the iPhone application, and the ability for site owners to now publish their site to over 23 million iPhone users. Another source of search traffic and advertising revenue, coupled with Apple recently capturing their 1 billionth app download makes this feature most appealing to customers, and prospective customers alike.
In an effort to expand site owner’s demographic reach, all sites can now be translated into both Italian and German.While users only saw five levels, or subcategories deep on listings in the system before, they now have this same level of depth in both the events and classifieds section, giving users an arena for more organized and targeted echelon of content. Other notable interface changes include a preview button for each listing template, as well as a new HTML editor with more robust features. On the advertising end of the sitemanager system, owners cna set up global banners, throughout the entire site and aren’t limited to posting them section by section. Additionally, Ad Sense settings now give users the ability to choose whether users ads are only text, only video, or a random selection of both.
Finally, more minor and subtle features include verification pop ups when edits are made on the back end of the system to prevent erroneous corrections , as well as the ability to modify the layout or appearance of invoices sent through the system.
eDirectory has recently launched “eDirectory for the iPhone” to help site owners create yet another way to generate traffic and ad revenue by publishing sites directly to the iPhone, who currently holds over 21 million users.
While eDirectory’s solution has always been mobile friendly, the app empowers site owners to produce a feature rich, easy to navigate application directly on their mobile phone. eDirectory, who will assist their customers in publishing their site to the app store, are excited to bring their software through another medium in digital media
“Today there are an estimated 21 million iPhone users, and a private label iPhone application is a great addition to the eDirectory product line. The additional traffic generated through the iPhone apps will be a valuable asset to eDirectory site owners,” said eDirectory CEO, James Chubb.
“There is a trillion, not a billion, a trillion dollars in ad revenue that is going to leak down to all the hyper,local super nichey-niche-niche opportunities.”
For a little over a year, I had the opportunity to work for an Online B2B Publishing company. One of the most significant things I took away from my time there was the ongoing battle of print vs online media. Now to be fair, it’s not so much a battle as much as a transition at this point. If you haven’t read some of the whitepapers in the resources sections such as “Selling a Directory” and “Online Directories: The Next Big Media Vehicle for Advertising Agencies,” both address the print and online media battle, but nothing quite as blunt, direct, but insightful as Gary Varnerchuk did in this video:
$70,000 blogging and reviewing 6 blocks worth of street food? I briefly discussed the importance and value of developing an online directory with a niche focus, but midtownlunch.com has taken this to a whole new level. As great as it was to hear about the success Zach Brooks has had with a directory-esque site such as this, Gary brings great insight into the opportunities that are arising, and will arise in online media with the departure of print publications. If you’re interested in further discussing this, or other ideas you may have for a similar directory, don’t hesitate to call me.
