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See exactly what's going on with your user base, individual customers, and even individual site visitors. The insight provided allows you to see how your site is being used, so you can make decisions accordingly to better serve your customer base.
Track metrics across your site to see who viewed what, when, and where. Pass these metrics to your paying customers, so they too can see what's going on with their data.
Back-end dashboard shows sponsors how many views, calls, and click-thrus their listing is receiving, making their renewal decision that much easier. Stats are also sent by automated monthly email.
Search statistics show what people are searching for, alerting you which categories are more valuable than others, and identifying any holes in your content.
Installing Google Analytics is as easy as dropping in a code in the Site Manager, which would quicly give you a result because of deep site-wide reporting.